Global Matcha By Grade (Ceremonial, Classic, and Culinary), Product (Regular Tea, Matcha Beverages, Food, Personal Care) Distribution Channel (Online and Offline) – Industry Trends and Forecast to 2029
Market Analysis and Size
Matcha's exotic preparation styles and aromatic appeal have been key reasons for its adoption in the food and beverage industries of several non-native regions and countries. Matcha is made from shade-ground tea leaves known as tencha, which are grind into a powder using granite stone mills. A few decades ago, matcha tea was a regional beverage that few people outside of Japan had heard of. However, due to the rapid growth of food tourism, matcha has become a recognized form of tea in several Asian countries.
Data Bridge Market Research analyses that the matcha market was valued at USD 3.14 billion in 2021 and is expected to reach the value of USD 5.81 billion by 2029, at a CAGR of 8% during the forecast period of 2022 to 2029. The increasing use of matcha in tea and powder for the preparation of beverages, desserts and confectionaries is a factor assisting the market's growth over the forecast period.
Market Definition
Matcha tea is a green tea made by selecting young tea leaves and grinding them into a bright green powder. It is a Japanese green tea that comes in powdered and liquid forms. This tea has a mild and smooth flavor. Matcha tea is derived from the Camellia sinensis plant found in China and Japan due to its climatic and soil conditions.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2019 - 2014)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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By Grade (Ceremonial, Classic, and Culinary), Product (Regular Tea, Matcha Beverages, Food, Personal Care), Distribution Channel (Online and Offline)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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Nestle SA (Switzerland), Tata Consumers products Ltd. (India), The Unilever Group (U.K.), Encha (U.S), Grace & Green (Japan), Green Foods Corp (U.S), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), ITO EN, LTD (Japan), Marukyu Koyamaen (Japan)
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Opportunities
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Matcha Market Dynamics
Drivers:
- The global prevalence of chronic diseases is increasing.
The rising prevalence of chronic diseases has increased the demand for a nutritious diet and refreshment items. Matcha's antioxidant properties and vitamin synthesis have resulted in more serviced matcha trade worldwide.
- Wide use of the application as well as numerous health advantages
This merchandise category's lustrous composition and essential nutrient advantage have increased its acceptance in creating numerous sweets, smoothies, refreshment beverages, and other food products.
Opportunity
The growing number of health-conscious customers, combined with customer awareness of the health benefits of matcha constituents, is expected to drive industry growth over the forecast period.
Restraints
Due to its special manufacturing process, the product is significantly more expensive than its competitors. The product is made from Camellia sinensis tencha leaves grown in the shade. Matcha tea plants are only grown in Japan due to the country's unique soil and environmental conditions. Tencha is primarily grown in Uji in the Kyoto region and Nishio in the Aichi region of Japan. The product's high price is due to strict cultivation conditions, a premium extraction process and careful grinding and processing.
This matcha market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the matcha market contact Data Bridge Market Research for an Analyst Brief. Our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Matcha Market
The COVID-19 pandemic outbreak has had a positive impact on the market. This is because consumers all over the world are looking for health and wellness foods and beverages, such as matcha tea, to keep them healthy. As a result, demand for matcha tea has increased, positively impacting market growth globally during the global health crisis.
Recent Development
- On January 19, 2022, Aiya America, Inc. (Aiya Matcha), the world's leading premium Matcha green tea manufacturer for over 130 years, launched the Matcha Infused Tea Line. The package includes three high-quality Japanese green teas.
- On April 17, 2018, KISSA Tea will launch a new Matcha Cranberry Latte Mix made with 100 percent genuine Japanese Matcha. It's quick and easy to prepare.
- On July 25, 2019, Voilà and Mizuba Tea Co. announced a collaboration that will allow tea enthusiasts to enjoy Mizuba's Matcha whenever and wherever they want. Mizuba Tea Co.'s first single-serve Matcha will be released on July 19, 2019, collaborating with Voilà.
Global Matcha Market Scope
The matcha market is segmented on the basis of grade and product. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Grade
- Ceremonial
- Classic
- Culinary
On the basis of grade, the matcha market is segmented into ceremonial, classic, and culinary.
Product
- Regular tea
- Matcha beverages
- Food
- Personal care
Based on product the matcha market is segmented into regular tea, matcha beverages, food, and personal care.
Distribution channel
- Online
- Offline
On the basis of distribution channel the matcha tea market is segmented into online and offline
Matcha Market Regional Analysis/Insights
The matcha market is analyzed and market size insights and trends are provided by country, grade, distribution channel and product as referenced above.
The countries covered in the matcha market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Due to the popularity of green tea in Japan and China, the Asia Pacific region has the largest regional market. The Asia Pacific region accounted for roughly 64% of global industry revenue. Ancient tea traditions in Japan and China contributed to the Asia Pacific product industry concentration. Furthermore, as health awareness grows, countries such as Australia, Singapore, and India are expected to emerge as potential markets.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Matcha Market Share Analysis
The matcha market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to matcha market.
Some of the major players operating in the matcha market are:
- Nestle SA (Switzerland)
- Tata Consumers products Ltd. (India)
- The Unilever Group (U.K.)
- Encha (U.S)
- Grace & Green (Japan)
- Green Foods Corp (U.S)
- AOI Tea Company (U.S.)
- Aiya Co. Ltd. (Japan)
- ITO EN, LTD (Japan)
- Marukyu Koyamaen (Japan)
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