The exotic preparation styles and aromatic appeal of matcha have played a crucial role in its adoption in non-native regions and countries' food and beverage industries. The unique production process, which involves shading the tea leaves before harvesting and grinding them into a fine powder, creates a distinct flavor and vibrant green color. The rise of food tourism has further fueled Matcha's popularity, as travelers are exposed to matcha-based drinks and desserts in various Asian countries. This exposure has contributed to matcha becoming a recognized and sought-after form of tea worldwide, driving its growth in non-native markets.
According to Data Bridge Market Research, the Global Matcha Market was valued at USD 3.14 billion in 2021 and is expected to reach the value of USD 5.81 billion by 2029, at a CAGR of 8% during the forecast period of 2022 to 2029.
“Increasing global prevalence of chronic diseases facilitate market growth”
The increasing global prevalence of chronic diseases significantly drives the matcha market. Matcha is rich in antioxidants and has been associated with various health benefits, including reducing the risk of chronic diseases such as cardiovascular diseases, diabetes, and certain types of cancer. As consumers become more health-conscious and seek natural and functional foods, the demand for matcha as a healthy beverage option is rising. The perception of matcha as a superfood with potential health-promoting properties drives its popularity and contributes to the growth of the matcha market.
What restraints the growth of the global matcha market?
“The special manufacturing process of matcha”
The special manufacturing process of matcha, which involves shading the tea leaves before harvest and grinding them into a fine powder, poses certain restraints on the matcha market. This process requires meticulous care and precision, resulting in a limited production capacity compared to other types of tea. Additionally, matcha production's complex and labor-intensive nature leads to higher production costs, making it a relatively more expensive tea option. These factors, combined with matcha's unique taste and preparation requirements, may limit its widespread adoption and accessibility in the market.
Segmentation: Global Matcha Market
The matcha market is segmented on the basis of grade and product.
- On the basis of grade, the matcha market is segmented into ceremonial, classic, and culinary.
- On the basis of product, the matcha market is segmented into regular tea, matcha beverages, food, and personal care.
- On the basis of distribution channel, the matcha market is segmented into online and offline.
Regional Insights: Asia Pacific dominates the Global Matcha Market
The Asia Pacific region dominates the green tea market due to its deep-rooted tea cultures in Japan and China. These countries have a strong tradition of consuming green tea, which has contributed to the concentration of the industry in the Asia Pacific region. With increasing health awareness and the popularity of green tea's health benefits, countries like Australia, Singapore, and India are expected to emerge as potential markets for green tea products.
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Recent Developments in Global Matcha Market
- On January 19, 2022, Aiya America, Inc. introduced the Matcha Infused Tea Line, offering three premium Japanese green teas. With over 130 years of expertise, Aiya Matcha is renowned as a leading high-quality Matcha green tea producer.
- On April 17, 2018, KISSA Tea launched the Matcha Cranberry Latte Mix, featuring authentic Japanese Matcha. This convenient mix allows for quick and easy preparation of a delicious Matcha Cranberry Latte.
- On July 25, 2019, Voilà and Mizuba Tea Co. announced a collaboration, providing tea enthusiasts with access to Mizuba's Matcha. Mizuba Tea Co.'s first single-serve Matcha product was released on July 19, 2019, in partnership with Voilà.
The Prominent Key Players Operating in the Global Matcha Market Include:
- Nestle SA (Switzerland)
- Tata Consumers products Ltd. (India)
- The Unilever Group (U.K.)
- Encha (U.S)
- Grace & Green (Japan)
- Green Foods Corp (U.S)
- AOI Tea Company (U.S.)
- Aiya Co. Ltd. (Japan)
- ITO EN, LTD (Japan)
- Marukyu Koyamaen (Japan)
Above are the key players covered in the report, to know about more and exhaustive list of global matcha market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Matcha Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
