Lactic acid has widely gained popularity across moisturizing creams and lotions and other cosmetics and personal care products because it improves skin moisture, luminosity, and the elimination of dead skin cells while also aiding in skin rejuvenation. According to a Fashion Network survey, skincare and sun care products will expand by 5.6 percent annually in 2020. As a result, rising demand for cosmetics and personal care products is predicted to boost demand for lactic acid (alpha-hydroxy acid (AHA)), which is used in their manufacturing, resulting in market expansion in the future years.