“Rising Demand for Personal Care and Hair Care Products”
One key trend driving the growth of the keratin market is the increasing demand for personal care and hair care products. Consumers are seeking hair treatments that offer restoration and repair, particularly for damage caused by chemical treatments and environmental exposure. Keratin-infused shampoos, conditioners, and treatments have gained popularity for their ability to strengthen and smooth hair. For instance, in 2020, Keraplast Technologies LLC introduced "KeraStat Gel," a keratin-based wound healing product, to the European market. This innovative gel is formulated to enhance the healing of chronic wounds and improve overall patient outcomes. The launch of KeraStat Gel reflects Keraplast's dedication to advancing medical solutions through keratin technology, providing healthcare professionals with effective tools to manage challenging wound care scenarios in clinical settings.