“Rise of Smart Hair Dryers”
The hair dryer market is experiencing significant growth due to the increasing demand for smart hair dryers equipped with advanced technology. These devices offer features such as intelligent heat control, which adjusts temperature based on hair type, and connectivity to mobile apps for personalized settings. For instance, in June 2022, Dyson Limited re-launched its upgraded version of the ‘Airwrap’ hair dryer range, incorporating enhanced features to facilitate multiple styling functions such as curling, drying, straightening, and smoothing in a single device. The redesign focuses on delivering effective results while minimizing heat damage to hair. With its versatility and innovative design, this re-launch positions Dyson as a leader in the competitive hair styling market.
