- In August 2024, UK-based animal nutrition company Volac launched a new website dedicated to its feed additives division, highlighting its commitment to sustainable livestock production. This digital initiative enhances the company's market visibility and supports its strategic positioning in the growing segment of environmentally responsible feed solutions. By emphasizing sustainability-focused products, Volac aims to strengthen its engagement with producers seeking additive solutions that align with modern environmental and animal welfare standards
- In February 2023, Evonik launched PhytriCare® IM, its first plant-based feed additive, marking a strategic move toward natural and functional solutions in the feed additives market. Designed to support the health of sows, laying hens, and dairy cows, the product features a high flavonoid content known for its anti-inflammatory properties. This launch strengthens Evonik’s position in the growing segment of phytogenic feed additives and reflects rising market demand for natural, welfare-friendly solutions that align with evolving consumer and regulatory expectations
Frequently Asked Questions
Asia-Pacific is the fastest growing region in the global feed additives market due to rising population, increasing meat consumption, and growing awareness of animal health and productivity.
Rising demand for animal protein is emerging as a pivotal trend driving the global feed additives market.
The major factor driving the growth of the feed additives market is growing focus on animal health and nutrition.
