“Rise of Cloud-Based Solutions”
One significant trend driving the growth of the digital asset management (DAM) market is the increasing adoption of cloud-based solutions. Organizations are transitioning from traditional on-premises systems to cloud-based DAM platforms for their scalability, flexibility, and cost-effectiveness. For instance, in June 2022, Imagen formed a partnership with Greenfly, a cloud-based digital media software platform, to strengthen their capabilities in the global entertainment and sports industry. This collaboration enhances the distributed and automated collection, storage, and sharing of digital assets. By working together, Imagen and Greenfly aim to provide industry stakeholders with improved access to digital media, ensuring efficient asset management and optimized workflows in content creation and distribution.