Latest Developments in Global Customer Data Platform Market

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Latest Developments in Global Customer Data Platform Market

  • ICT
  • Apr 2025
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60
  • In November 2023, the latest version of SAS Viya introduced advanced analytics, machine learning (ML), and data management enhancements. The update includes SAS Visual Statistics and Visual Text Analytics for deeper insights, improved ML capabilities for better automation, and SAS Information Catalog & Governance for enhanced data security and compliance. Additionally, SAS Model Manager optimizes AI/ML model deployment, while SAS Studio offers a user-friendly interface. These updates empower organizations to analyze data more efficiently, drive automation, and enhance decision-making, leading to greater accuracy, productivity, and strategic growth across industries
  • In October 2023, the latest version of SAP S/4HANA Cloud (Private Edition) introduced innovative enhancements to optimize enterprise resource planning (ERP). This update integrates embedded artificial intelligence (AI), new predictive scenarios, and expansions to the predefined event and ML feature catalogs within FI-CA (Financial Contract Accounting) processes and data. These advancements enhance automation, streamline financial workflows, and improve data-driven decision-making. The benefits include better predictive insights, enhanced operational efficiency, and more accurate financial forecasting, allowing businesses to optimize financial operations with greater precision. The impact of these updates is expected to drive higher productivity, improved financial management, and more intelligent automation across industries, reinforcing SAP S/4HANA Cloud as a leading intelligent ERP solution
  • In September 2023, Oracle and Microsoft announced Oracle Database Azure, a collaboration that enables customers to access Oracle database services directly on Oracle Cloud Infrastructure (OCI) while being deployed within Microsoft Azure data centers. This initiative enhances multi-cloud capabilities, allowing businesses to leverage Oracle’s high-performance databases with the scalability and security of Azure’s cloud infrastructure. The key benefits include seamless database integration, reduced data latency, and greater flexibility for enterprises running workloads across both platforms. By combining Oracle’s database expertise with Azure’s cloud services, organizations can improve operational efficiency, enhance data accessibility, and optimize hybrid cloud strategies. The impact of this partnership is expected to drive cost savings, better performance, and increased cloud adoption for enterprises worldwide, reinforcing the growing trend of multi-cloud interoperability in enterprise IT solutions
  • In June 2023, Microsoft and Moody’s Corporation announced a strategic partnership to enhance data, analytics, research, collaboration, and risk solutions for financial services and global knowledge professionals. This collaboration aims to integrate advanced AI-driven analytics and cloud capabilities, enabling organizations to make more data-driven decisions with improved accuracy and efficiency. The key benefits include enhanced financial risk assessment, better market insights, and streamlined workflows for businesses relying on complex data analysis. By leveraging Microsoft’s cloud infrastructure and AI technologies alongside Moody’s expertise in financial intelligence, this partnership is set to transform how companies assess risk, manage financial data, and drive business growth. The impact of this initiative is expected to accelerate innovation in financial services, empower businesses with deeper insights, and foster a more resilient and informed global economy
  • In May 2023, SAP and Google Cloud expanded their strategic partnership by launching a comprehensive open data solution aimed at optimizing data landscapes and enhancing business intelligence. This initiative focuses on seamlessly integrating SAP’s enterprise applications with Google Cloud’s scalable infrastructure, allowing organizations to access, analyze, and utilize data more efficiently. The key benefits include improved data accessibility, enhanced decision-making capabilities, and greater operational efficiency by enabling real-time insights across various business functions. By leveraging advanced AI, machine learning, and cloud technologies, companies can drive innovation, reduce complexities, and accelerate digital transformation. The broader impact of this collaboration is expected to empower businesses with more actionable insights, foster a data-driven culture, and support enterprises in adapting to evolving market demands with increased agility and precision

Frequently Asked Questions

Companies such asOracle Corporation (U.S.), SAP SE (Germany), Adobe Inc. (U.S.), Salesforce.com Inc. (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), Twilio Inc. (U.S.), Cloudera Inc. (U.S.), Tealium Inc. (U.S.), and Nice Systems Ltd. (Israel)
In November 2023, the latest version of SAS Viya introduced advanced analytics, machine learning (ML), and data management enhancements. In October 2023, the latest version of SAP S/4HANA Cloud (Private Edition) introduced innovative enhancements to optimize enterprise resource planning (ERP).
The countries covered in the customer data platform market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, and rest of Middle East and Africa.