“Rise of Experiential Travel”
One significant trend driving growth in the cultural tourism market is the rise of experiential travel. Tourists increasingly seek immersive experiences that allow them to connect deeply with local cultures and communities. This trend is exemplified by the growing popularity of workshops, cooking classes, and guided heritage tours. For instance, In March 2021, Certified Africa collaborated with United Airlines to introduce all-in-one African heritage travel packages. These comprehensive offerings encompass transportation, cultural tours, airport transfers, accommodations, and various other services. The initiative is designed to simplify travel logistics while enhancing the overall experience for tourists. Furthermore, Certified Africa emphasizes essential preparations, including visa requirements, vaccinations, COVID-19 precautions, and travel insurance, ensuring a smooth and informed journey for travelers.
