“Increased Adoption of Voice Assistants”
One significant trend driving the growth of the conversational AI market is the increasing adoption of voice assistants across various devices. Voice-enabled devices, such as smart speakers and smartphones, have become integral to daily life, allowing users to interact seamlessly with technology. For instance, in January 2024, IBM Consulting introduced the IBM Consulting Advantage, a comprehensive AI services platform designed to enhance efficiency for consultants. This platform features unique methods and tools that leverage both IBM's technology and its strategic partners. Early adopters of this initiative reported productivity boosts of up to 50%, showcasing significant improvements in application design, development, and testing, thus reinforcing IBM's leadership in consulting solutions.