“Rising Demand for Sustainability in Smart Packaging”
A key trend driving growth in the active, smart, and intelligent packaging market is the increasing demand for sustainable solutions. Consumers and industries are gravitating toward eco-friendly packaging options that integrate advanced technologies, such as time-temperature indicators (TTIs), freshness sensors, and QR codes. These features not only enhance product quality and safety but also reduce waste by extending shelf life. For instance, companies such as Sealed Air are developing recyclable active packaging that incorporates barrier technologies for food preservation. The emphasis on sustainability aligns with global regulatory frameworks and corporate social responsibility goals, propelling innovation and adoption in the market.
