Global Spa Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Análise de mercado de spas

O mercado de spas está a registar um crescimento significativo, impulsionado pela crescente consciencialização dos consumidores sobre a saúde e o bem-estar. Os recentes avanços na tecnologia transformaram os serviços de spa, melhorando as experiências dos clientes e a eficiência operacional. Um desenvolvimento notável é a integração da realidade virtual (VR) nos tratamentos de spa, permitindo aos clientes mergulhar em ambientes calmos, melhorando assim o relaxamento. Além disso, o aumento das aplicações móveis para reservas e recomendações de tratamento personalizadas simplificou as interações com os clientes, melhorando a acessibilidade e o envolvimento do serviço.

Além disso, tecnologias de tratamento inovadoras, como a crioterapia e as saunas de infravermelhos, ganharam popularidade pelos seus benefícios terapêuticos, atraindo uma clientela mais vasta interessada em soluções holísticas de bem-estar. A utilização de tecnologias avançadas de cuidados da pele, como a terapia LED e a microdermoabrasão, complementa ainda mais os tratamentos tradicionais de spa, apelando aos consumidores que procuram serviços e soluções anti-envelhecimento eficazes.

O crescimento do mercado de spas é também alimentado pelo crescente foco no autocuidado e no bem-estar mental, especialmente no pós-pandemia. Esta tendência levou os spas a diversificar as suas ofertas, incluindo programas de bem-estar e terapias holísticas, que se estão a tornar parte integrante dos seus modelos de negócio. No geral, a indústria dos spas está preparada para uma expansão contínua à medida que se adapta à evolução das preferências dos consumidores e tira partido das tecnologias inovadoras.

Tamanho do mercado de spa

O tamanho do mercado global de spa foi avaliado em 67,81 mil milhões de dólares em 2023 e deverá atingir 175,22 mil milhões de dólares até 2031, com um CAGR de 12,60% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research também incluem análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa do consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado de spas

“Ascensão do Turismo de Bem-Estar no Mercado Spa”

O mercado de spa está a assistir a um crescimento significativo devido ao aumento do turismo de bem-estar. À medida que os viajantes dão cada vez mais prioridade à saúde e ao bem-estar durante as suas viagens, os spas estão a tornar-se componentes essenciais das experiências de viagem. Destinos como Bali e Tulum estão a capitalizar esta tendência, oferecendo luxuosos retiros de spa que incorporam tratamentos holísticos e terapias naturais. Por exemplo, de acordo com o relatório do Departamento de Assuntos Económicos e Sociais, estima-se que 68% da população mundial (2,5 mil milhões) viva em áreas urbanas até 2050 nas Nações Unidas. Assim, a rápida urbanização impulsionará o crescimento do mercado nos próximos anos.

Âmbito do relatório e segmentação do mercado de spa 

Definição de mercado de spa

Um spa é uma instalação que oferece diversos tratamentos de saúde e bem-estar, principalmente focados no relaxamento e rejuvenescimento. Os serviços comuns incluem massagens, tratamentos faciais, tratamentos corporais e hidroterapia. Muitos spas também oferecem comodidades adicionais, como saunas seca e a vapor e piscinas. Os spas podem variar de spas luxuosos a resorts que oferecem programas de bem-estar abrangentes. O seu objetivo é promover o bem-estar físico, mental e emocional, tornando-os populares para o alívio do stress e o autocuidado. Os tratamentos de spa utilizam frequentemente produtos e técnicas naturais, melhorando a experiência geral e contribuindo para benefícios holísticos para a saúde.

Dinâmica do Mercado de Spas

Motoristas

• Foco em produtos naturais e orgânicos

A crescente procura de produtos naturais e orgânicos em tratamentos de spa impulsiona significativamente o mercado de spa. Os consumidores estão cada vez mais preocupados com a saúde e com o ambiente, procurando opções amigas do ambiente que promovam o bem-estar sem químicos nocivos. Spas como o Aman Spa abraçaram esta tendência, oferecendo tratamentos que utilizam óleos essenciais orgânicos, ingredientes à base de plantas e produtos de origem sustentável. Esta mudança não só vai ao encontro das preferências dos clientes, como também está alinhada com o movimento global em direção à sustentabilidade. À medida que os consumidores dão prioridade ao bem-estar e à responsabilidade ambiental, os spas que incorporam produtos naturais podem diferenciar-se, aumentar a lealdade dos clientes e atrair um grupo demográfico crescente interessado em experiências de saúde holísticas.

• Crescente procura de customização e personalização

A crescente procura por customização e customização está a impulsionar significativamente o mercado de spas. Os consumidores procuram cada vez mais experiências personalizadas que se adequem às suas preferências e objetivos de bem-estar únicos. Os spas que oferecem tratamentos personalizados, como tratamentos faciais feitos à medida ou massagens terapêuticas adaptadas às necessidades individuais, podem aumentar a satisfação do cliente. Por exemplo, em janeiro de 2021, o Touch-Free Wellness Spa, um negócio de spa pioneiro nos EUA, foi lançado para fornecer serviços de spa inovadores sem o toque direto dos terapeutas. Utilizando tecnologia de ponta sem toque, o spa oferece tratamentos como crioterapia, cadeiras de massagem robóticas antigravidade, cadeiras de hidromassagem, saunas infravermelhas, massagens de compressão linfática, terapia de luz infravermelha próxima e tratamentos vibroacústicos para todo o corpo. -estar única e prática para os clientes.

Oportunidades

• Aumento da influência nas redes sociais

The influence of social media has significantly impacted the spa market, creating ample opportunities for growth. Platforms such as Instagram and TikTok allow spas to showcase their services visually, attracting potential clients through engaging content. Influencers, often sharing their spa experiences, boost brand visibility and credibility, encouraging their followers to book appointments. For instance, in April 2021, EDITION Hotels announced its strategic expansion plans, with the launch of eight new properties scheduled across three continents by the end of 2022. These exciting new locations include major cities such as Rome, Madrid, Dubai, Reykjavik, Tampa, Doha, and Mexico's Riviera Maya at Kanai, along with a second property in Tokyo, marking a significant step forward for the brand’s global presence in luxury hospitality.

• Diverse Treatment Offerings

The expansion of diverse treatment offerings in the spa market presents significant opportunities for growth. Spas are increasingly incorporating innovative therapies such as aromatherapy, cryotherapy, and Ayurveda, appealing to a wider audience. For instance, in March 2021, Zenoti, a cloud-based software provider for the spa and salon industry, forged a strategic alliance with Sutherland Global. This collaboration aims to enhance customer support through real-time service across phone and chat platforms, enabling swift resolution of the majority of customer inquiries. The initiative is designed to improve overall customer experience, ensuring satisfaction and efficiency in service delivery within the beauty and wellness sector.

Restraints/Challenges

• High Operating Costs

High operating costs are a significant challenge for the spa market, particularly for small and independent establishments. The initial investment in creating a conducive environment involves substantial expenditures on facilities, luxurious decor, and advanced equipment. In addition, ongoing costs such as staff salaries, training, and product inventory further contribute to overhead. These financial burdens can limit profitability and make it challenging for smaller spas to compete with larger chains that benefit from economies of scale. As a result, many spas may struggle to maintain competitive pricing or offer a diverse range of services, ultimately hindering overall market growth and sustainability.

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the spa market as more clients gravitate towards holistic wellness and alternative therapies. This shift compels spas to continually adapt their services, incorporating trends such as mindfulness practices, organic products, and integrative health options. Spas that fail to align with these evolving expectations risk alienating their customer base, leading to decreased foot traffic and revenues. Moreover, the rise of home-based wellness solutions and self-care practices, amplified by digital platforms, poses a further challenge, as consumers increasingly opt for convenience over traditional spa visits. The inability to keep pace with these preferences may ultimately result in stagnation and declining market share.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Spa Market Scope

The market is segmented on the basis of service type, facility type and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Service Type

• Massage
• Beauty/Grooming
• Physical Fitness
• Other Service Types

 Facility Type

• Hotel/Resorts Spa
• Destination Spa
• Day/Salon Spa
• Medical Spa
• Mineral Spring Spa
• Other Facility Types

 End User

• Male
• Female

Spa Market Regional Analysis

The market is analyzed and market size insights and trends are provided by service type, facility type and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the spa market due to the growing popularity of Ayurveda massage, lomi massage, Thai massage and other among the consumers mostly in the U.K., Germany and France. Moreover, growing popularity of wellness among normal people, numerous spa vendors in Europe have established an extensive range of services to boost healthy living.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period due to the expansion of the tourism industry and increasing disposable income, especially in developing nations such as China and India. Moreover, the flourishing hospitality industry and the increasing popularity of traditional spas such as Ayurveda and Thai massage in this region would continue to drive the market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Spa Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Spa Market Leaders Operating in the Market Are:

• Planet Beach Franchising Corporation (U.S.)
• Hot Springs Resort & Spa (U.S.)
• Four Seasons Hotel Limited (Canada)
• ME SPE Franchising, LLC. (U.S.)
• Lanserhof (Austria), Jade Mountain (U.S.)
• Rancho La Puerta Inc. (U.S.)
• Mandarin Oriental Hotel Group Limited (China)
• Crown Resorts Limited (Australia)
• Caesars Entertainment (U.S.)
• Las Vegas Sands Corporation (U.S.)
• Melco International Development Limited (China)
• Genting Berhad (Malaysia)
• Wynn Resorts Holdings, LLC (U.S.)
• Galaxy Entertainment Group Limited (China)
• Omni Hotels & Resorts (U.S.)

Latest Developments in Spa Market

• In February 2024, Canyon Ranch announced the inaugural Enchant at Canyon Ranch beauty and wellness festival, set to take place from March 17 to 21 at its Tucson resort and spa in Arizona. This exciting event will feature over 25 renowned brands, offering attendees a unique experience with engaging panel discussions, live demonstrations, and personalized services, all aimed at enhancing beauty and wellness practices
• In February 2024, Rocco Forte Hotels revealed plans for a luxurious five-star hotel in Naples, scheduled to open in 2027. Following an extensive renovation, the hotel will boast a stunning rooftop with a panoramic pool, 46 elegantly designed suites, an upscale bar, two gourmet restaurants, serene private gardens, and a state-of-the-art spa, creating an exceptional hospitality experience in one of Italy’s most picturesque cities
• In December 2023, Mandarin Oriental Hotel Group unveiled its ambitious plans to renovate and rebrand the historic Gellért Hotel in Budapest. Set to reopen in 2027 as the Mandarin Oriental Gellert, Budapest, the extensive makeover will transform this iconic Art Nouveau property into a luxurious wellness destination, reflecting the group’s commitment to revitalizing historic landmarks while enhancing the overall guest experience with exceptional services
• In April 2021, EDITION Hotels announced its strategic expansion plans, with the launch of eight new properties scheduled across three continents by the end of 2022. These exciting new locations include major cities such as Rome, Madrid, Dubai, Reykjavik, Tampa, Doha, and Mexico's Riviera Maya at Kanai, along with a second property in Tokyo, marking a significant step forward for the brand’s global presence in luxury hospitality
• In March 2021, Zenoti, a cloud-based software provider for the spa and salon industry, forged a strategic alliance with Sutherland Global. This collaboration aims to enhance customer support through real-time service across phone and chat platforms, enabling swift resolution of the majority of customer inquiries. The initiative is designed to improve overall customer experience, ensuring satisfaction and efficiency in service delivery within the beauty and wellness sector

SKU-58513