Relatório global de análise do tamanho, quota e tendências do mercado do açafrão – Visão geral do setor e previsão para 2031

Análise de mercado do açafrão

O mercado do açafrão está a assistir a um crescimento significativo devido a novos métodos e avanços tecnológicos que visam aumentar a eficiência, a qualidade e o rendimento. A agricultura de precisão e os ambientes de estufa controlados estão entre as inovações mais recentes que permitem o cultivo otimizado do açafrão, regulando a temperatura, a humidade e a luz solar. A agricultura hidropónica e vertical está também a transformar a produção, permitindo o crescimento durante todo o ano com uma utilização mínima de água, enfrentando os desafios ambientais e melhorando a sustentabilidade.

Na vertente de processamento, os avanços nas tecnologias de secagem e embalagem, incluindo a liofilização e as embalagens seladas a vácuo, garantem a preservação da qualidade, potência e prazo de validade do açafrão. Estas tecnologias mantêm o delicado aroma e cor do açafrão, que são cruciais para o seu valor em aplicações culinárias, cosméticas e farmacêuticas. As plataformas de comércio eletrónico e os sistemas de rastreabilidade baseados em blockchain estão também a melhorar o acesso ao mercado e a transparência, permitindo aos consumidores verificar a autenticidade e a origem do açafrão.

À medida que estes métodos aumentam, o alcance do açafrão está a expandir-se, especialmente nos mercados emergentes onde a procura está a aumentar. Espera-se que a integração da tecnologia sustente a produção de alta qualidade, atendendo à crescente procura global desta valiosa especiaria.

Tamanho do mercado do açafrão

A dimensão do mercado global de açafrão foi avaliada em 789,27 milhões de dólares em 2023 e deverá atingir 1.286,74 milhões de dólares até 2031, com um CAGR de 6,3% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado, tais como valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research também incluem análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa do consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado do açafrão

“Aumento da procura de açafrão no bem-estar e cosméticos”

A key trend propelling the saffron market is its rising use in wellness and cosmetics due to saffron’s antioxidant, anti-inflammatory, and skin-brightening properties. Beauty brands and wellness companies are increasingly formulating products with saffron to appeal to consumers seeking natural and luxury skincare solutions. For instance, in June 2022, SoulTree, a brand specializing in Ayurvedic beauty and wellness, introduced its Advanced Kumkumadi line of products. This new range is crafted from 100% pure, certified organic Mogra Saffron, adhering to the principles of Ayurvedic traditions. By emphasizing organic and natural ingredients, SoulTree aims to cater to the rising consumer preference for holistic beauty solutions, blending traditional knowledge with modern skincare needs.

Report Scope and Saffron Market Segmentation      

Saffron Market Definition

The filaments of the crocus sativus flower are used to make the scarlet spice known as saffron. It is typically utilized as a coloring and flavoring component in a variety of food products after being harvested and dried. In addition, it is used to give textile dyes the desired hue and adds a smell to perfumes. It is frequently used in the treatment of asthma, cough, cold, and measles because it is rich in a variety of vitamins and nutritional minerals and has anti-depressant, antioxidant, and antiseptic characteristics. It is widely used in the production of food additives, dietary supplements, scents, cosmetics, and skincare products. It is commercially available as thread, liquid, and powder.

Saffron Market Dynamics

Drivers

• Growing Demand for Saffron in Food and Beverages Industry

Saffron threads are widely used in the food business. Saffron is largely utilized as a spice, herb, and for flavoring. It is the finest alternative to synthetic additives and offers nutritional benefits as well. Therefore, it contributes positively to market growth. It is preferred over artificial components when used as a natural colorant and flavoring substance. It is used in a variety of recipes across the world by diverse cuisines. In addition, it is utilized in a variety of food compositions, such as cake mixes, beverage powders, powdered crème caramel, and other similar semi-ready-to-use saffron concoctions. Numerous foods and beverages are produced using saffron. The food and beverages sector of this market is anticipated to grow significantly over the next few years, mostly as a result of the spice's substantial value as a flavoring agent. For instance, in October 2022, USMS Saffron Co., an Indian saffron supplier, announced plans to diversify its business by venturing into health-oriented food and beverages. This includes the development of saffron-infused drinks and supplements, aimed at health-conscious consumers. The move reflects a broader trend in the food industry, where traditional spices such as saffron are being recognized for their potential health benefits, appealing to a wellness-focused market. The food segment is anticipated to have a high volume share due to its rising usage as a natural food ingredient in formulations and as a taste enhancer. Saffron enhances the flavor of many different meal categories. Demand for saffron is predicted to increase as the food industry expands in various areas.

• Increasing Consumer Awareness about Medicinal Properties and Health Benefits of Saffron

Increasing health consciousness, especially among younger consumers, is boosting demand for saffron due to its medicinal properties. As lifestyles shift towards active health, the popularity of antioxidant-rich foods is rising. Saffron’s key compounds—picrocrocin, safranal, and crocin—offer notable health benefits, such as reducing inflammation and oxidative stress in the brain. Known for its memory-enhancing and anti-inflammatory effects, saffron is seen as beneficial in fighting illnesses such as diabetes, cancer, and asthma. For instance, in North America and Europe, consumers are increasingly choosing saffron supplements and fortified foods for its potential health-promoting effects, accelerating the market’s growth trajectory.

Opportunities

• Expansion in E-commerce

The growth of e-commerce platforms significantly drives the saffron market, making this premium spice accessible to a global audience. E-commerce giants such as Amazon, Alibaba, and specialized retailers are providing various saffron grades and forms, from pure threads to powdered and liquid extracts. This shift to online sales allows consumers to compare quality, source origins, and pricing conveniently, thus enhancing transparency and boosting consumer confidence. For instance, in June 2023, Spanish biotech firm Natac acquired French company Inoreal to enhance its saffron product portfolio. This acquisition includes Inoreal's well-regarded brands, Satieral, known for weight loss, and Moodreal. Natac aims to increase saffron production eight-fold in the next three years while exploring market opportunities in Latin America, positioning itself as a leader in the saffron industry and expanding its global reach.

• Growing Demand for Organic and Natural Product

The increasing consumer preference for organic and natural products is significantly impacting the saffron market. As health-conscious buyers seek sustainably sourced ingredients, the demand for high-quality, organic saffron is on the rise. For instance, in August 2023, Tata Consumer Products (TCP) expanded its product line by launching a premium range of Kashmiri saffron under its Himalayan brand. This strategic move aims to tap into the growing demand for high-quality saffron, emphasizing its rich flavor and potential health benefits. The new product line underscores TCP’s commitment to quality and innovation in the food and beverage sector, catering to discerning consumers.

Restraints/Challenges

• High Production Costs

High production costs significantly hinder the saffron market, as cultivation demands extensive labor and meticulous care. Saffron is among the world's most expensive spices due to its labor-intensive harvesting process, where each flower must be handpicked. This results in elevated costs that limit accessibility, particularly for small-scale farmers who struggle to compete with larger producers. In addition, the requirement for specific climatic conditions and land suitability adds to the overall expense. As a consequence, high production costs restrict market participation and growth potential, ultimately leading to reduced supply and increasing prices, which can deter consumers from purchasing saffron.    

• Drastic Climatic Change

Drastic climatic change significantly hinders the saffron market by altering agroecosystems and impacting crop yields. Increased annual precipitation and significant spring rainfall can delay field operations, hinder planting, and elevate the risk of bacterial and fungal diseases, reducing crop establishment. In addition, fluctuations in temperature shorten cropping seasons and decrease yields due to increased oxidative stress from rising ground-level ozone, which impairs photosynthesis. Extreme weather events such as floods and droughts can further damage saffron crops, disrupt transportation, and compromise supply chains. These climate-related challenges jeopardize farmer livelihoods and food security, ultimately leading to market instability and reduced availability of saffron.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Saffron Market Scope

The market is segmented on the basis of type, grade, category, form, origin, drying method, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Sargol Saffron
• Pushal/Poshal Saffron
• Negin Saffron
• Super Negin Saffron
• Bunch or Dasteh Saffron

Grade

• Grade I
• Grade II
• Grade III
• Grade IV

Category

• Conventional
• Organic

Form

• Powder
• Liquid
• Stigma
• Petals

Origin

• India
• Iran
• Spain
• Greece
• Morocco
• Others

Drying Method

• Sun Drying Method
• Electric Oven Drying Method
• Vacuum Oven Drying Method
• Microwave Drying Method
• Others

Application

• Food and Beverages
• Food Supplements
• Dietary Supplements
• Pharmaceutical
• Personal Care
• Cosmetic
• Others

Distribution Channel

• B2B
  • Store Based Retail
  •  Non Store Based Retail
• B2C
  • Store Based Retail
  •  Non Store Based Retail

Saffron Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, grade, category, form, origin, drying method, application, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Asia-Pacific is expected to dominate the saffron market due to increasing demand from the pharmaceutical and cosmetic industries, which recognize saffron's medicinal properties and potential applications.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Saffron Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Saffron Market Leaders Operating in the Market Are:

• Baby Brand Saffron (Iran)
• Esfedan Saffron Co. (Iran)
• Rowhani Saffron Co. (Iran)
• Kashmir Kesar Leader (India)
• The Cheshire Saffron Company (U.K.)
• Novin Saffron Company (Iran)
• Norfolk Saffron (U.K.)
• Retaj Agro Farms (India)
• GREEN LEAVES INTERNATIONAL (Iran)
• Tarvand Saffron Co (Iran)
• MVT Foods (India)
• Società Agricola Baghini Buonacara Srls (Italy)
• SAFRANTE SPECIALTY FOODS S.A. (Greece)
• Cornish Saffron (U.K.)
• Saharkhiz International Group Inc. (Iran)
• English Saffron (U.K.)
• ORGANIC KASHMIR (India)
• Zamindar Kesar (India)
• Roskorwell Farm (U.K.)
• Mane KANCOR (India)
• Saffron Business (Iran)
• Red Ruby Norway (Norway)
• Eyjann Saffron (Iceland)
• Mancha Farms (U.S.)

Latest Developments in Saffron Market

• In August 2023, Tata Consumer Products (TCP) expanded its product line by launching a premium range of Kashmiri saffron under its Himalayan brand. This strategic move aims to tap into the growing demand for high-quality saffron, emphasizing its rich flavor and potential health benefits. The new product line underscores TCP’s commitment to quality and innovation in the food and beverage sector, catering to discerning consumers
• In June 2022, Natac Group strengthened its market presence in the saffron extracts sector by acquiring French biotech firm Inoreal. This acquisition facilitates easier access for customers to high-quality bioactive components, enhancing the product offerings. With a focus on providing branded ingredients backed by clinical data, Natac aims to meet the growing demand for saffron-based products, ensuring consumer trust and satisfaction
• In November 2022, Veggitech inaugurated a cutting-edge saffron farm in Sharjah, U.A.E., aligning with the National Food Security Strategy for 2051. Utilizing smart built-in systems for efficient farming management, the facility exemplifies innovation in agriculture. This initiative aims to boost local saffron production, ensuring sustainability and high quality. By leveraging advanced technology, Veggitech contributes to the UAE’s goal of achieving long-term food security and self-sufficiency
• Em fevereiro de 2022, a ENTOD Pharmaceutical, com sede em Mumbai, lançou o “Macusaff”, um suplemento oftalmológico à base de açafrão na Índia. Este produto é formulado inteiramente a partir de açafrão natural, contendo 5% de crocina, que se acredita ajudar no tratamento de doenças como a retinite pigmentosa e o glaucoma. O foco da ENTOD na utilização de ingredientes naturais destaca uma tendência crescente no setor farmacêutico para soluções holísticas e eficazes para a saúde ocular, atendendo a uma procura crescente dos consumidores
• Em junho de 2022, a SoulTree, marca especializada em beleza e bem-estar ayurvédico, lançou a sua linha de produtos Advanced Kumkumadi. Esta nova linha é elaborada com açafrão Mogra biológico 100% puro e certificado, aderindo aos princípios das tradições ayurvédicas. Ao enfatizar os ingredientes orgânicos e naturais, a SoulTree pretende satisfazer a crescente preferência dos consumidores por soluções de beleza holísticas, combinando o conhecimento tradicional com as necessidades modernas de cuidados com a pele.

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