Relatório global de análise do tamanho, quota e tendências do mercado de nutrição personalizada – Visão geral do setor e previsão para 2031

Análise de mercado da nutrição personalizada

O mercado da nutrição personalizada está a sofrer um rápido crescimento, impulsionado pelos avanços tecnológicos e pelos métodos inovadores. Uma tendência significativa é a integração da inteligência artificial (IA) e da aprendizagem automática nas avaliações nutricionais. Estas tecnologias analisam dados individuais de saúde, preferências alimentares e fatores de estilo de vida para fornecer planos nutricionais personalizados. Por exemplo, empresas como a Nutrigenomix utilizam testes genéticos para oferecer recomendações dietéticas personalizadas com base em predisposições genéticas.

A tecnologia wearable também desempenha um papel fundamental neste mercado, permitindo a monitorização da saúde em tempo real. Dispositivos como smartwatches e fitness trackers recolhem dados sobre atividade física, padrões de sono e taxas metabólicas, permitindo aos utilizadores ajustar a sua nutrição em conformidade. Esta abordagem baseada em dados promove uma postura proativa na gestão da saúde, aumentando o envolvimento dos utilizadores e a adesão a dietas personalizadas.

Além disso, a ascensão das plataformas e aplicações digitais melhora a acessibilidade, permitindo aos consumidores receber aconselhamento personalizado de forma conveniente. A combinação de tecnologia, a procura dos consumidores por soluções personalizadas e o foco na saúde preventiva alimentam este sector dinâmico, fazendo da nutrição personalizada um aspecto vital das estratégias contemporâneas de saúde e bem-estar.

Tamanho do mercado de nutrição personalizada

O tamanho global do mercado de nutrição personalizada foi avaliado em 11,06 mil milhões de dólares em 2023 e deverá atingir os 24,59 mil milhões de dólares até 2031, com um CAGR de 10,50% durante o período de previsão de 2024 a 2031. Além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa de consumidores, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e estrutura regulamentar.

Tendências do mercado da nutrição personalizada

“Ascensão das dietas baseadas no ADN na nutrição personalizada”

Uma tendência significativa no mercado da nutrição personalizada é o aparecimento de dietas baseadas em ADN. Empresas como a Nutrigenomix e a 23andMe estão a oferecer kits de testes genéticos que analisam o ADN dos indivíduos para fornecer recomendações dietéticas personalizadas. Ao examinar marcadores genéticos específicos, estes serviços podem identificar a forma como o corpo de uma pessoa processa os nutrientes e a sua predisposição para determinadas intolerâncias alimentares ou problemas de saúde. Por exemplo, o Nutrigenomix oferece informações sobre as proporções ideais de macronutrientes e as necessidades de micronutrientes, permitindo aos consumidores ajustar as suas dietas para obter melhores resultados de saúde. Esta tendência enfatiza a crescente procura por soluções nutricionais personalizadas, impulsionando o crescimento do mercado à medida que mais indivíduos procuram planos alimentares com suporte científico.

Âmbito do relatório e segmentação do mercado de nutrição personalizada       

Personalized Nutrition Market Definition

Personalized nutrition refers to tailoring dietary recommendations and plans based on individual characteristics, such as genetics, lifestyle, health status, and preferences. This approach considers how each person responds uniquely to various foods and nutrients, aiming to optimize health and wellness. Personalized nutrition can involve genetic testing, assessments of microbiome composition, and analysis of metabolic responses to different diets. By integrating technology, such as mobile apps and wearable devices, individuals can receive real-time feedback and guidance. Ultimately, personalized nutrition seeks to enhance overall well-being, improve nutrient intake, and support specific health goals through customized dietary strategies.

Personalized Nutrition Market Dynamics

Drivers

• Rising Chronic Diseases

The increasing prevalence of chronic diseases such as diabetes and heart disease significantly drives the demand for personalized nutrition. For instance, individuals with diabetes often seek supplements containing chromium and alpha-lipoic acid to help regulate blood sugar levels. Similarly, those with heart disease may look for omega-3 fatty acids and Coenzyme Q10 to support cardiovascular health. This shift towards targeted nutritional solutions not only enhances disease management but also promotes preventive care, encouraging consumers to take proactive steps toward their health. As a result, the market for personalized nutrition is expanding rapidly, catering to the specific needs of these health-conscious individuals.

• Increasing Health Awareness

Increasing health awareness significantly drives the personalized nutrition market, as more consumers prioritize wellness and tailored dietary solutions. A 2023 survey by the Council for Responsible Nutrition revealed that 77% of U.S. adults reported using dietary supplements, with many opting for personalized options to meet specific health needs, such as weight management and immune support. This shift is reflected in the rising popularity of personalized meal plans and vitamin subscriptions, with companies such as Nutrigenomix offering DNA-based nutrition advice. The focus on individualized health solutions not only fuels market demand but also encourages innovation, prompting brands to develop unique products that cater to diverse consumer preferences and health goals.

Opportunities

• Rising Consumer Demand for Natural Products

Rising consumer demand for natural products is creating substantial opportunities in the personalized nutrition market. Health-conscious individuals are increasingly prioritizing organic and chemical-free options, prompting companies to respond with innovative supplements made from natural ingredients. For instance, in 2022, Lycored announced plans to open a state-of-the-art facility in Branchburg, New Jersey, dedicated to processing carotenoids, minerals, amino acids, vitamins, and other food ingredients. The new plant will incorporate advanced technologies for milling, grinding, drying, and coating, significantly enhancing the efficiency and quality of ingredient production. This expansion reflects Lycored's commitment to innovation and excellence in the food ingredient sector.

• Expansion of E-commerce

The expansion of e-commerce presents a robust opportunity for the personalized nutrition market, significantly enhancing consumer access and convenience. Online platforms such as Amazon and dedicated health websites enable consumers to explore and purchase tailored supplements effortlessly from home. For instance, in April 2024, C.K. McWhorter & McWhorter Family Trust, known for its commitment to luxury and innovation, launched a groundbreaking project to revolutionize the luxury wellness chateau and resort experience. This initiative aims to integrate cutting-edge quantum computing with advanced technologies, creating an extraordinary blend of tradition and innovation that promises to deliver unparalleled experiences for discerning guests in the luxury hospitality sector.

Restraints/Challenges

• High Cost of Development

The high cost of development in the personalized nutrition market significantly hinders its growth. Extensive research, genetic testing, and the customization of dietary plans demand substantial financial investment. These elevated expenses restrict accessibility, making personalized nutrition primarily available to a niche segment rather than the broader consumer base. For instance, genetic testing alone can range from several hundred to thousands of dollars, deterring potential customers. This financial barrier limits market penetration and stalls growth, as many consumers opt for more affordable, standardized nutrition solutions. Consequently, the high costs associated with developing personalized nutrition systems reduce their overall reach and impact in the marketplace.    

• Lack of Standardization

The lack of standardization in the personalized nutrition market significantly hinders its growth and consumer trust. Without industry-wide standards, product quality and efficacy can vary widely, leading to inconsistent experiences for consumers. This inconsistency raises concerns over safety and effectiveness, as potential customers may encounter products that do not deliver promised results. For instance, consumers may find that different brands of personalized supplements provide varying nutrient compositions and health outcomes, creating confusion and skepticism. As a result, many individuals are reluctant to invest in personalized nutrition solutions, limiting market adoption and stunting overall growth in this emerging sector.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Personalized Nutrition Market Scope

The market is segmented on the basis of product type, age group, providers, dosage forms, end-user, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Dietary Supplements and Nutraceuticals

• Functional Food
• Functional Beverage
• Digitalized Dna-Based Diet
• Sports Nutragenomics
• Others

Age Group

• 0-18 Age Group
• 19-34 Age Group
• 35-54 Age Group
• 55+ Age Group

Providers

• Wellness and Fitness Centers
• Medical Profession and Dietician
• Food Delivery Services
• Diagnostic Companies and Laboratories

Dosage Forms

• Tablets
• Capsule
• Powders
• Liquids
• Others

End-User

• Hospitals
• Clinics
• Home Care
• Wellness And Fitness Centers
• Ambulatory Care
• Others

Application

• Standard Supplements
• Disease-Based
• Others

Personalized Nutrition Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, age group, providers, dosage forms, end-user, and application as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is expected to dominate the personalized nutrition market due to a significant rise in consumer awareness regarding health and wellness. This growing consciousness has led to increased demand for tailored dietary solutions. Moreover, technological advancements and the proliferation of health-related apps further empower consumers to make informed nutritional choices, driving market growth.

Asia-Pacific is expected to witness significant growth in the personalized nutrition market during the forecast period due to rising obesity rates in the region. Increasing health awareness, coupled with a demand for customized dietary solutions, is driving consumers toward tailored nutrition plans. This trend presents opportunities for businesses to cater to diverse dietary needs effectively.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Personalized Nutrition Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Personalized Nutrition Market Leaders Operating in the Market Are:

• BASF SE (Germany)
• DSM (Netherlands)
• Herbalife Nutrition (U.S.)
• Amway (U.S.)
• DNAfit (U.K.)
• Wellness Coaches (U.S.)
• Atlas Biomed Group Ltd (U.K.)
• Noho Health Inc. (U.S.)
• Habit Food Personalized, LLC (U.S.)
• Persona (U.S.)
• Bactolac Pharmaceutical, Inc. (U.S.)
• Balchem Corporation (U.S.)
• Foodsmart (U.S.)
• DNAlysis (South Africa)
• Wellcome Trust Sanger Institute Morgan Building (U.K.)
• DayTwo Ltd. (Israel)
• BiogeniQ Inc. (Canada)
• Helix (India)
• Segterra, Inc. (U.S.)

Latest Developments in Personalized Nutrition Market

• In April 2024, AHARA, a leader in personalized nutrition, introduced two innovative features to enhance its consumer nutrition program. Members can now access daily meal plans tailored to their dietary needs and a rewards program that incentivizes healthy eating habits. Users can earn points for adhering to these meal plans, which are redeemable for credits, encouraging long-term commitment to improved nutrition
• In April 2024, a Harper Adams Food Technology student, motivated by the rise in diet-related health issues, partnered with healthcare professionals to advance personalized nutrition research. Collaborating with pharmacists, nurses, and doctors from various healthcare systems, including the NHS and private sectors, the student is investigating how tailored dietary approaches can effectively combat these illnesses, emphasizing the importance of individualized nutrition in healthcare
• Em abril de 2024, a CK McWhorter & McWhorter Family Trust, conhecida pelo seu compromisso com o luxo e a inovação, lançou um projeto inovador para revolucionar a experiência de luxo em castelos e resorts de bem-estar. Esta iniciativa visa integrar a computação quântica de ponta com tecnologias avançadas, criando uma extraordinária mistura de tradição e inovação que promete proporcionar experiências incomparáveis ​​aos hóspedes mais exigentes do setor da hotelaria de luxo.
• Em fevereiro de 2024, a Momentous, empresa líder de desempenho humano com foco na nutrição e suplementação, anunciou uma parceria estratégica que envolveu uma aquisição significativa de uma participação minoritária pela Humble Growth. Esta empresa de investimento dedica-se a promover o crescimento e o valor nas empresas transformadoras. Os cofundadores Jeff Byers e Erica Good continuarão a liderar a Momentous como CEO e Presidente, garantindo o compromisso da empresa em melhorar o estilo de vida dos consumidores
• Em janeiro de 2024, a Mayo Clinic revelou uma parceria com a Hologram Sciences para criar uma plataforma de nutrição de precisão, combinando a experiência clínica da Mayo com a infraestrutura inovadora da Hologram. Esta colaboração visa implementar a plataforma em ambientes clínicos, apresentando análises preditivas que possam identificar potenciais riscos para a saúde ligados a padrões alimentares. Ao recomendar medidas preventivas diretamente aos doentes, a plataforma procura facilitar intervenções de saúde proativas para melhorar os resultados dos doentes

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