Relatório global de análise do tamanho, quota e tendências do mercado de produtos para styling de cabelo – Visão geral do setor e previsão para 2031

Análise de mercado de produtos para penteados

O mercado de produtos para penteados tem registado um crescimento significativo devido aos avanços tecnológicos e aos métodos inovadores. Uma tendência notável é a incorporação de tecnologia inteligente em ferramentas de modelação, como secadores de cabelo e modeladores de cabelo equipados com sensores de temperatura que ajustam os níveis de calor para uma modelação ideal sem causar danos. Marcas como a Dyson estão a liderar o caminho com o seu secador de cabelo supersónico, que utiliza um controlo de calor inteligente para proteger o brilho natural do cabelo.

Além disso, os avanços nas formulações levaram ao desenvolvimento de produtos de styling leves e duradouros que proporcionam uma fixação sem rigidez. Ingredientes como óleos naturais e polímeros são agora comummente utilizados para criar produtos que nutrem o cabelo, mantendo o estilo.

A ascensão do comércio eletrónico impulsionou ainda mais o crescimento do mercado, permitindo aos consumidores aceder a uma gama mais ampla de produtos e marcas online. Os influenciadores das redes sociais desempenham um papel crucial na promoção de novas técnicas e produtos de styling, impulsionando a procura entre os consumidores mais jovens.

No geral, o mercado de produtos para penteados deverá continuar a sua trajetória ascendente, impulsionado por tecnologias inovadoras, formulações melhoradas e uma ênfase crescente na saúde e personalização do cabelo.

Tamanho do mercado de produtos para styling de cabelo

O tamanho do mercado global de produtos para penteados foi avaliado em 10,40 mil milhões de dólares em 2023 e deverá atingir 17,87 mil milhões de dólares até 2031, com um CAGR de 7,0% durante o período de previsão de 2024 a 2031. Além dos insights sobre cenários de mercado, tais como, como o valor de mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa de consumidores, análise demográfica, análise da cadeia de abastecimento , análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências de mercado de produtos para styling de cabelo

“Aumento de Ingredientes Naturais e Biológicos”

Uma tendência notável no mercado de produtos de styling é a crescente procura por ingredientes naturais e orgânicos. Os consumidores procuram cada vez mais produtos isentos de químicos nocivos, levando as marcas a inovar e a reformular as suas ofertas. Por exemplo, empresas como a Aveda e a SheaMoisture lançaram com sucesso linhas de produtos de styling feitos com ingredientes vegetais e óleos essenciais. Esta mudança não só serve os consumidores preocupados com a saúde, como também está alinhada com a tendência mais ampla para a sustentabilidade. A ênfase na beleza limpa está a impulsionar o crescimento do mercado, à medida que as marcas destacam a transparência no fornecimento de ingredientes, promovendo a confiança e a lealdade do consumidor num cenário competitivo.

Âmbito do relatório e segmentação do mercado de produtos para modelação de cabelo         

Definição de mercado de produtos para modelação de cabelo

Hair styling products are a diverse range of formulations designed to alter, enhance, or maintain hairstyles. They include gels, mousses, sprays, pomades, and creams, catering to various hair types and styling needs. These products help achieve desired looks, such as volume, hold, and texture, while also providing protection against environmental factors such as humidity and UV rays. Innovations in ingredients have led to products that not only style but also nourish and strengthen hair. The growing trend toward natural and organic formulations has also influenced the market, offering consumers safer, eco-friendly alternatives. Overall, hair styling products are essential for personal expression and grooming.

Hair Styling Products Market Dynamics

Drivers

• Innovation and Product Development

Continuous innovation in hair styling product formulations drives market growth as consumers increasingly seek higher-quality options. The introduction of heat protection products, such as styling sprays infused with silicone or natural oils, helps prevent damage from styling tools, catering to health-conscious consumers. In addition, eco-friendly products, such as biodegradable styling gels and vegan hairsprays, have gained popularity as sustainability becomes a priority for many shoppers. Brands such as Ouai and Briogeo have capitalized on this trend by offering clean, environmentally responsible products without sacrificing performance. This commitment to innovation and product development not only attracts consumers but also fosters brand loyalty in a competitive market. For instance, in December 2021, Procter & Gamble made headlines by acquiring Ouai, a haircare and styling brand founded by celebrity hairstylist Jen Atkin. This acquisition signifies P&G's strategic entry into the prestige haircare sector, which is experiencing substantial growth in the beauty industry. Despite this acquisition, Ouai will operate independently, maintaining its unique brand identity while benefiting from P&G’s resources for further development and outreach.

• Growth of E-commerce

The rapid growth of e-commerce significantly drives the hair styling products market by offering consumers easy access to a wide range of products. Online platforms such as Amazon and beauty-specific sites such as Ulta and Sephora feature extensive collections, often at competitive prices. This accessibility allows consumers to compare products, read reviews, and discover new brands, enhancing their shopping experience. For instance, in October 2022, Oribe Hair Products, a Kao Corporation brand, introduced a limited edition dry texturizing spray designed to elevate hair styling. This innovative spray instantly adds style and polish while enhancing texture and volume with a rough-luxe finish. It also effectively absorbs oil and dirt, allowing users to extend the time between washes, making it a convenient addition to any hair care routine.

Opportunities

• Increased Focus on Hair Health

As consumers prioritize hair health, there's a growing demand for products that blend styling with treatment benefits. This trend is driving the popularity of multifunctional products such as nourishing oils and serums. Brands such as Moroccanoil and Olaplex are capitalizing on this shift by offering styling products enriched with ingredients such as argan oil and keratin, which promote hair health while providing hold and shine. For instance, Moroccanoil's treatment oil not only styles but also nourishes hair, appealing to health-conscious consumers. This emphasis on holistic hair care opens up significant opportunities for brands to innovate and develop products that address both aesthetic and health needs in the hair styling segment.

• Influence of Social Media and Influencers

The rise of social media platforms such as Instagram and TikTok has revolutionized how consumers discover and purchase hair styling products. Beauty influencers, with their vast followings, regularly share tutorials and reviews, creating buzz around new products and techniques. For instance, in September 2022, The Professional Products Division of L'Oréal Canada launched an inclusive online training initiative named "Power of the Collective" aimed at hairstylists. This no-cost program seeks to educate hairstylists about the diverse range of hair types, fostering an inclusive and trustworthy environment in salons. The first-year curriculum features six modules focused on haircutting, taught by international experts, with future modules on styling and coloring planned for the following years.

Restraints/Challenges

• Harmful Side Effects of the Hair Styling Products

The hair styling products market faces significant challenges due to concerns about the harmful side effects associated with many products. Ingredients such as sulfates, parabens, and formaldehyde can cause scalp irritation, allergic reactions, and damage to hair quality over time. Moreover, these products can lead to dryness, frizz, and breakage, prompting consumers to seek safer alternatives. The rising awareness of the potential health risks is driving a shift toward more natural and organic options, further limiting the market's growth. In addition, the availability of cheaper, less harmful alternatives complicates the competitive landscape, as consumers prioritize safety and effectiveness over brand loyalty.

• Supply Chain Disruptions

Supply chain disruptions have severely impacted the hair styling products market, primarily due to recent global events such as the COVID-19 pandemic and geopolitical tensions. These disruptions have resulted in a shortage of raw materials essential for product formulation, forcing manufacturers to grapple with increased costs. The delays in obtaining ingredients can lead to halted production lines, causing significant setbacks in product launches. In addition, the unpredictability in shipping and logistics can lead to inventory shortages, making it challenging for brands to meet consumer demand. Such challenges not only hinder market growth but also create uncertainty in planning and supply chain management for companies within the industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Hair Styling Products Market Scope

The market is segmented on the basis of product type, end-use, application, and distribution channels. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Hair Gel
• Hair Mousse
• Hairspray
• Styling Creams and Waxes
• Styling Spray
• Others

 Distribution Channel

• Warehouse Clubs
• Convenience Stores
• Specialist Retailers
• Supermarkets and Hypermarkets
• Variety Stores
• Online Retail
• Departmental Stores
• Others

 End-use

• Male
• Female

 Application

• Household
• Commercial

Hair Styling Products Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, end-use, application, and distribution channels as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the hair styling products market, driven by a high demand for innovative and premium hair care solutions. The region's strong presence of leading beauty and cosmetics companies enhances product availability and variety. In addition, changing consumer preferences toward high-quality, effective products contribute to market growth, making North America a key player in the hair styling industry.

Asia-Pacific is expected to show significant growth in the hair styling products market, driven by increasing urbanization and rising disposable incomes. Consumers in the region are becoming more beauty-conscious, fueling demand for innovative and diverse hair styling solutions. As lifestyle changes continue to influence purchasing decisions, brands are focusing on expanding their product offerings to cater to the evolving preferences of consumers in this dynamic market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Hair Styling Products Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Hair Styling Products Market Leaders Operating in the Market Are:

• L'oreal SA (France)
• Revlon, Inc. (U.S.)
• Coty, Inc. (U.K.)
• Indus Valley (India)
• Combe Incorporated (U.S.)
• Hoyu Co., Ltd (Japan)
• John Paul Mitchell Systems (U.S.)
• Cover Your Gray (U.S.)
• Kao Corporation (Japan)
• NATULIQUE ApS (Denmark)
• Puig (Spain)
• Coty Inc. (U.S.)
• Kao Corporation (Japan)
• The Estée Lauder Companies Inc. (U.S.)
• Oriflame Cosmetics AG (Switzerland)
• KOSÉ Corporation (Japan)
• CHANEL (U.K.)

Latest Developments in Hair Styling Products Market

• Em outubro de 2022, a Oribe Hair Products, uma marca da Kao Corporation, lançou um spray texturizante seco de edição limitada, concebido para elevar o penteado. Este spray inovador acrescenta instantaneamente estilo e polimento, ao mesmo tempo que melhora a textura e o volume com um acabamento áspero e luxuoso. Absorve também eficazmente a oleosidade e a sujidade, permitindo aos utilizadores prolongar o tempo entre lavagens, tornando-o um complemento conveniente para qualquer rotina de cuidados capilares.
• Em setembro de 2022, a Divisão de Produtos Profissionais da L'Oréal Canadá lançou uma iniciativa de formação online inclusiva, denominada "Poder do Coletivo" dirigida a cabeleireiros. Este programa gratuito procura educar os cabeleireiros sobre a diversidade de tipos de cabelo, promovendo um ambiente inclusivo e fiável nos salões. O currículo do primeiro ano apresenta seis módulos focados no corte de cabelo, ministrados por especialistas internacionais, estando previstos módulos futuros sobre styling e coloração para os anos seguintes.
• Em fevereiro de 2022, a Arata, uma marca da Slick Organics Private Limited, revelou a sua linha Advanced Curl Care, apresentando uma variedade de produtos de styling de cabelo, como géis e cremes. Infundidos com ingredientes nutritivos como a manteiga de Murumuru, a manteiga de manga e as proteínas hidrolisadas, estes produtos têm como objetivo realçar o brilho e a saúde dos caracóis. A inclusão de óleo de grainha de uva e fragrâncias naturais derivadas de ervas e extratos florais enriquece ainda mais a experiência de cuidado dos cachos.
• Em fevereiro de 2022, a Honasa Consumer Pvt. Ltd. fez um movimento significativo ao adquirir produtos BBlunt Houses Premium da Godrej Consumer Products. Esta aquisição estratégica posiciona a Honasa para possuir e gerir integralmente a marca de penteados BBlunt, permitindo um potencial crescimento e inovação sob a sua liderança. Esta transição destaca o compromisso da Honasa em expandir o seu portefólio no competitivo mercado de cuidados capilares
• Em dezembro de 2021, a Procter & Gamble fez manchetes ao adquirir a Ouai, uma marca de cuidados capilares e de styling fundada pela famosa cabeleireira Jen Atkin. Esta aquisição significa a entrada estratégica da P&G no prestigiado setor dos cuidados capilares, que está a registar um crescimento substancial na indústria da beleza. Apesar desta aquisição, a Ouai irá operar de forma independente, mantendo a sua identidade de marca única, beneficiando ao mesmo tempo dos recursos da P&G para um maior desenvolvimento e divulgação.

SKU-30143