Relatório global de análise do tamanho, quota e tendências do mercado de tendas de campismo – Visão geral do setor e previsão para 2031

Análise de mercado de tendas de campismo

O mercado das tendas de campismo tem registado avanços significativos impulsionados pela inovação em materiais e design. Um desenvolvimento notável é a utilização de tecidos leves e duráveis, como o nylon ripstop e o poliéster, oferecendo maior portabilidade sem sacrificar a resistência. Estes tecidos são agora frequentemente revestidos com silicone ou poliuretano para uma maior resistência à água, tornando as tendas adequadas para diversas condições climatéricas. A integração tecnológica também transformou o mercado. As tendas alimentadas a energia solar com estações de carregamento integradas e sistemas de iluminação LED estão a tornar-se cada vez mais populares, servindo campistas ecologicamente conscientes que necessitam de comodidades modernas em locais remotos. Além disso, as tendas pop-up e insufláveis, que permitem uma montagem rápida, agilizaram a experiência de campismo.

Um aumento das atividades ao ar livre e do ecoturismo alimenta o crescimento do mercado. A ascensão do “glamping” (camping de luxo) também impulsionou a procura por tendas tecnologicamente avançadas que oferecem conforto juntamente com experiências ao ar livre . À medida que mais pessoas abraçam a natureza e, ao mesmo tempo, desejam a conveniência da tecnologia moderna, o mercado das tendas de campismo está preparado para um crescimento sustentado, apoiado pela inovação contínua e pelas preferências dos consumidores por produtos funcionais e sustentáveis.

Tamanho do mercado de tendas de campismo

O tamanho global do mercado de tendas de campismo foi avaliado em 1,75 mil milhões de dólares em 2023 e deverá atingir os 2,43 mil milhões de dólares até 2031, com um CAGR de 4,21% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca , inquérito ao consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado de tendas de campismo

“Crescente popularidade de materiais ecológicos e sustentáveis”

Uma tendência específica que impulsiona o crescimento no mercado das tendas de campismo é a crescente procura por materiais ecológicos e sustentáveis. Os consumidores estão cada vez mais conscientes do impacto ambiental e procuram tendas de campismo feitas de materiais reciclados ou biodegradáveis ​​. Esta tendência é evidente em empresas como a Big Agnes, que oferece tendas feitas com tecido de poliéster reciclado e materiais tingidos em solução, reduzindo a utilização de água e energia durante a produção. Este foco na sustentabilidade não só serve os campistas ambientalmente conscientes, como também apoia o crescimento do mercado a longo prazo, alinhando-se com as iniciativas verdes globais. A tendência é ainda mais impulsionada pelos entusiastas de atividades ao ar livre que priorizam experiências de viagem amigas do ambiente.

Âmbito do relatório e segmentação do mercado de tendas de campismo        

Definição de mercado de tendas de campismo

A camping tent is a portable shelter made from durable, weather-resistant materials such as nylon or polyester, designed to provide temporary accommodation outdoors. It typically consists of a fabric canopy supported by poles and stakes, creating a structure that can be set up on various terrains such as forests, mountains, or beaches. Tents vary in size, accommodating from one person to large groups, and may include features such as ventilation, rainproof coatings, and storage compartments. They are essential for camping, offering protection from the elements, insects, and wildlife, making outdoor adventures more comfortable and safe.

Camping Tent Market Dynamics

Drivers

• Rising Outdoor Recreation

The increasing popularity of outdoor activities such as hiking, camping, and adventure sports is significantly driving the demand for camping tents worldwide. More individuals and families are opting for nature-based vacations, particularly in post-pandemic times when people seek outdoor experiences over crowded tourist spots. For instance, in March 2024, TAXA outdoors unveiled the latest models of their renowned camping trailers, the 2024 Mantis and Woolly Bear, alongside new rooftop tents. The 2024 Mantis is celebrated for its innovative design, versatile features, and enhanced off-road capabilities, catering to adventurous travelers. In addition, TAXA’s new rooftop tents are crafted to provide a comfortable and elevated camping experience, broadening their product line to attract a wider audience of outdoor enthusiasts.

• Growing Lightweight and Portable Designs

The growing demand for lightweight and portable camping tents is a significant driver in the market. Innovations in materials such as ripstop nylon and polyester, combined with advanced folding mechanisms, have made tents easier to carry and set up. This trend is particularly appealing to backpackers and outdoor enthusiasts who prioritize mobility. For instance, in January 2024, URANG launched Hitch-Home, the world's first hitch-type air tent, via Kickstarter. This innovative camping tent aims to transform outdoor adventures by providing a lightweight, ultra-practical solution for campers. The Hitch-Home eliminates the challenges of traditional tent setups and offers a high level of comfort. Designed for easy attachment to a vehicle's hitch, it simplifies transportation and setup, making it an appealing choice for modern campers.

Opportunities

• Influence of Travel Blogs and Influencers

The promotion of camping lifestyles by travel influencers and bloggers is creating significant opportunities in the camping tent market. Influencers often showcase unique camping experiences, gear, and destinations on platforms such as Instagram, YouTube, and blogs, inspiring their followers to adopt similar outdoor adventures. For instance, in May 2022, North Face announced the launch of STORMBREAK 2, an advanced camping tent designed to offer an innovative exploration shelter. Featuring a spacious design and a large tent door, the STORMBREAK 2 provides easy access to the outdoors, encouraging campers to immerse themselves in nature. With its focus on functionality and comfort, this tent aims to enhance the overall camping experience, appealing to both casual and seasoned outdoor enthusiasts.

• Government Support for Tourism

Government investments in eco-tourism and outdoor activities significantly boost the camping tent market by enhancing access to natural spaces. For instance, initiatives such as the U.S. National Park Service's "Every Kid Outdoors" program encourage families to explore national parks, resulting in increased demand for camping gear, including tents. Similarly, countries such as New Zealand are investing in infrastructure improvements for their Great Walks, attracting more tourists and campers. Such support not only promotes environmental conservation but also fosters a culture of outdoor recreation. As a result, manufacturers can capitalize on this growing interest by introducing innovative, eco-friendly tents that cater to the expanding market.

Restraints/Challenges

• Seasonal Demand Fluctuations

Seasonal demand fluctuations significantly hinder the camping tent market, as sales peak during warmer months and drop substantially during colder periods. This seasonal nature creates inconsistent revenue streams for manufacturers, complicating financial planning and resource allocation. The reliance on specific seasons for sales can lead to overproduction or stock shortages, further straining profit margins. In addition, retailers may face challenges in managing inventory levels, leading to markdowns on unsold products. As a result, manufacturers struggle to maintain stable profitability throughout the year, limiting their ability to invest in innovation or expansion, which can further restrict market growth and competitiveness in the outdoor gear industry.

• Competition from Alternative Outdoor Gear

Competition from alternative outdoor gear significantly hinders the camping tent market. The growing popularity of camper vans and glamping experiences attracts consumers seeking greater comfort and convenience compared to traditional camping. These alternatives often provide amenities such as air conditioning, comfortable bedding, and fully-equipped kitchens, making them appealing to families and those who may be less enthusiastic about roughing it in a tent. This shift in consumer preference diminishes demand for camping tents, forcing manufacturers to adapt or risk losing market share. As a result, the traditional camping segment may struggle to maintain its relevance in an increasingly diverse outdoor recreation landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Camping Tent Market Scope

The market is segmented on the basis of tent type, tent capacity, distribution channel and end use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Tent Type

• Tunnel Tent
• Dome Tent
• Geodesic Tent
• Others

Tent Capacity

• One Person
• Two Persons
• Three or More Persons

 Distribution Channel

• Specialty Sporting Goods Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others

 End Use

• Recreational Activities
• Military and Civil
• Others

Camping Tent Market Regional Analysis

The market is analyzed and market size insights and trends are provided by tent type, tent capacity, distribution channel and end use as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is estimated to dominate the camping tent market, driven by a robust camping culture and extensive national park networks. The region's high disposable income further supports outdoor recreation, leading to increased demand for various camping gear, including tents. In addition, factors such as a growing trend towards eco-tourism and outdoor experiences contribute to the market's growth, solidifying North America's leading position.

Asia-Pacific is expected to witness significant growth in the camping tent market, driven by a surge in outdoor activities and higher disposable incomes. Increasing interest in camping and adventure sports, particularly among millennials and families, is further propelling market expansion. In addition, government initiatives promoting tourism and outdoor experiences are encouraging more people to explore nature, thus boosting demand for camping tents in the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Camping Tent Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Camping Tent Market Leaders Operating in the Market Are:

• The North Face (U.S.)
• Coleman (U.S.)
• Kelty (U.S.)
• REI Co-op (U.S.)
• Big Agnes (U.S.)
• MSR (U.S.)
• Marmot (U.S.)
• Hilleberg (Sweden)
• Vaude (Germany)
• Nemo Equipment (U.S.)
• Black Diamond Equipment (U.S.)

Latest Developments in Camping Tent Market

• In July 2024, The North Face and Big Agnes announced a strategic collaboration to develop a groundbreaking series of smart camping tents. These tents will integrate advanced climate control and real-time weather monitoring technologies to enhance outdoor comfort and safety. By combining outdoor expertise and innovative technology, the partnership aims to revolutionize camping experiences, allowing outdoor adventurers to stay informed and comfortable in changing weather conditions
• Em junho de 2024, a Coleman e a REI estabeleceram uma parceria estratégica para co-desenvolver uma linha inovadora de tendas de campismo ecológicas. Esta nova linha de produtos irá enfatizar as características melhoradas de durabilidade e sustentabilidade, atendendo à crescente procura dos consumidores por equipamentos para atividades ao ar livre ambientalmente conscientes. Ao combinar a sua experiência, a Coleman e a REI pretendem criar tendas que não só protejam os campistas das intempéries, mas também minimizem o impacto ambiental, apelando aos entusiastas de atividades ao ar livre com consciência ecológica.
• Em julho de 2023, a Nordisk Japan, em parceria com a Fumotoppara, lançou a Villa Nordisk, um showroom de campismo de luxo não tripulado perto do Monte Fuji. Abraçando o conceito dinamarquês de “Hygge”, este showroom único destaca a sustentabilidade e oferece uma experiência perfeita aos hóspedes através de tecnologia de ponta. Os visitantes podem explorar opções de campismo de luxo num ambiente sereno, melhorando a sua experiência ao ar livre e, ao mesmo tempo, promovendo a harmonia da natureza e as conveniências modernas.
• Em abril de 2023, a marca de equipamento de outdoor OLPRO, com sede no Reino Unido, lançou a OLPRO Float Tent, uma tenda revolucionária cheia de hélio que permite aos campistas dormir no ar. Esta tenda inovadora e durável é perfeita para uma variedade de atividades ao ar livre, incluindo campismo, caminhadas e festivais. A Tenda Flutuante melhora a experiência ao ar livre, proporcionando uma solução única para dormir que combina conforto e criatividade, atendendo aos espíritos aventureiros que procuram algo extraordinário.
• Em outubro de 2021, o Grupo Dometic anunciou a aquisição da Igloo, um importante fornecedor de artigos para bebidas e frigoríficos na indústria de exterior. Esta mudança estratégica visa reforçar a posição da Dometic como uma empresa mais orientada para o consumidor, afastando-se dos padrões cíclicos do mercado. Ao integrar a linha de produtos bem estabelecida da Igloo, a Dometic procura melhorar as suas ofertas, melhorar a visibilidade da marca e reforçar a sua posição no competitivo mercado de equipamentos para atividades ao ar livre, beneficiando, em última análise, os consumidores

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