- In July 2024, The North Face and Big Agnes announced a strategic collaboration to develop a groundbreaking series of smart camping tents. These tents will integrate advanced climate control and real-time weather monitoring technologies to enhance outdoor comfort and safety. By combining outdoor expertise and innovative technology, the partnership aims to revolutionize camping experiences, allowing outdoor adventurers to stay informed and comfortable in changing weather conditions
- In June 2024, Coleman and REI forged a strategic partnership to co-develop an innovative line of eco-friendly camping tents. This new product line will emphasize enhanced durability and sustainability features, addressing the rising consumer demand for environmentally conscious outdoor gear. By combining their expertise, Coleman and REI aim to create tents that not only protect campers from the elements but also minimize environmental impact, appealing to eco-aware outdoor enthusiasts
- In July 2023, Nordisk Japan, in partnership with Fumotoppara, launched Villa Nordisk, an unmanned luxury camping showroom near Mount Fuji. Embracing the Danish concept of "Hygge," this unique showroom highlights sustainability and offers a seamless guest experience through cutting-edge technology. Visitors can explore luxury camping options in a serene environment, enhancing their outdoor experience while promoting the harmony of nature and modern convenience
- In April 2023, The U.K. based outdoor equipment brand OLPRO introduced the OLPRO Float Tent, a revolutionary helium-filled tent that allows campers to sleep mid-air. This innovative and durable tent is perfect for a variety of outdoor activities, including camping, hiking, and festivals. The Float Tent enhances the outdoor experience by providing a unique sleeping solution that combines comfort and creativity, catering to adventurous spirits looking for something extraordinary
- In October 2021, Dometic Group announced the acquisition of Igloo, a prominent vendor of drinkware and coolers in the outdoor industry. This strategic move aims to bolster Dometic's position as a more consumer-driven business, transitioning away from cyclical market patterns. By integrating Igloo’s well-established product line, Dometic seeks to enhance its offerings, improve brand visibility, and strengthen its foothold in the competitive outdoor gear market, ultimately benefiting consumers
