Savoring Tahini: A Culinary Delight with Nutty Richness and Versatile Flavor Enhancements

Tahini is a paste made from ground sesame seeds, renowned for its rich, nutty flavor and versatile applications in culinary endeavors. This Middle Eastern condiment is a key ingredient in hummus, dressings, and sauces. Packed with essential nutrients, tahini offers a creamy texture and can be used as a dip, spread, or flavor enhancer, contributing a distinctive taste to various cuisines across the globe.

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Data Bridge Market Research analyses that the U.S. Tahini Market was USD 511.68 million in 2021 and is expected to reach USD 767.58 million by 2029, at a CAGR of 5.2% during the forecast period of 2022-2029. The surge in plant-based diets, particularly among vegetarians and vegans, has increased Tahini's demand. As a versatile and plant-based protein and healthy fat source, Tahini has become popular in various dishes, aligning with the dietary preferences of health-conscious consumers and driving its increasing market demand.

Key Findings of the Study

Clean label trends are expected to drive the market's growth rate

Clean label trends fuel the tahini market as consumers increasingly prioritize transparency and wholesome choices. Tahini's natural, minimally processed profile aligns seamlessly with clean label preferences, resonating with health-conscious individuals. As demand for transparent ingredient lists rises, tahini becomes a versatile and nutritious option. The market responds by emphasizing tahini products' clean, simple nature, catering to a growing segment of consumers who value authenticity, health, and food sources.

Report Scope and Market Segmentation

Segment Analysis:

The U.S. tahini market is segmented on the basis of product type, source type, nature, colour, packaging type, and end user.

• On the basis of product type, the U.S. tahini market is segmented into paste/pure tahini, seasoned tahini, and others
• On the basis of source type, the U.S.tahini market is segmented into hulled, dehulled
• On the basis of nature, the U.S. tahini market is segmented into conventional/inorganic, and organic
• On the basis of colour, the U.S. tahini market is segmented into white, and black
• On the basis of packaging type, the U.S. tahini market is segmented into bottles, tubs, sachets, jars, tins, drum/bucket, and others
• On the basis of end user, the U.S. tahini market is segmented into domestic/household, food service sector, and food industry

Major Players

Data Bridge Market Research recognizes the following companies as the major U.S. tahini market players in U.S. tahini market are El Rashidi El Mizan (Egypt), Carwari International Pty Ltd. (Australia), Mounir Bissat (Lebanon), Haitoglou Family Foods (Greece), Sunshine Foods (U.S.), Ghandour Sons S.A.L (Lebanon)

Market Developments

• In 2021, Meridian Foods Limited launched "The Deforesters Arms" to raise deforestation awareness. This unique event was led by their orangutan ambassador, Pongo, and showcased their palm oil-free product range. Thoroughly promoting the advantages of palm oil-free products, the company aimed to connect with environmentally conscious consumers and underscore its commitment to sustainability initiatives. This initiative reflects their dedication to combating deforestation and aligning with eco-conscious consumer values
• In 2021, Soom Foods launched a culinary masterpiece with their New Dark Chocolate Sea Salt Tahini. This delectable creation combines the creaminess of sesame tahini with the richness of premium cocoa powder, creating a harmonious blend that tantalizes the taste buds. Elevate your culinary experience with this innovative fusion of flavors from Soom Foods
• In 2021, Zeinas revolutionized culinary convenience by launching Tahini in user-friendly squeeze bottles. This innovation caters to consumers keen on effortlessly incorporating the rich flavors of Tahini into their Middle Eastern cuisines. Now, enjoying the authentic taste and creamy texture of Tahini has become more accessible and convenient than ever before
• In 2021, med cuisine's sweet sesame butter tahini sauce received prestigious recognition, earning 3 stars at the Great Taste Awards 2021, a globally respected food and drink accreditation program. Winning in the 'other sweet sauces inc. brand butter maple syrup' category, this accolade has elevated the product's reputation and boosted brand awareness for Med Cuisine. As a result, the company has experienced increased sales opportunities, showcasing the quality and excellence of its creamy Humera sesame sauce with delightful vanilla accents
• In 2020, Tahini Royal achieved a significant milestone by obtaining a food safety audit certificate from SALSA, a renowned and stringent certification scheme tailored for food producers and suppliers. This certificate signifies that Tahini Royal has proven to auditors that they can consistently produce and supply food products that meet all safety and legal requirements and are dedicated to upholding the standards outlined in the SALSA standard. This certification underscores their commitment to maintaining high-quality standards in the production of tahini
• In 2020, Prince Tahina Ltd. played an active role in the World Sesame Convention held in Jordan, with their Chief Financial Officer, Mr. Yaniv Tal, as a keynote speaker. This participation provided valuable insights into the latest industry trends in the tahini market. It empowered the company with essential knowledge to strategize and fuel its growth, aligning its business with emerging trends and opportunities within the tahini industry

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