Women’s activewear emerges as a versatile and multifunctional wardrobe staple, seamlessly transitioning from various activities to casual wear and travel. Its key strengths lie in unparalleled comfort and flexibility, facilitated by innovative fabrics with moisture-wicking technology. Beyond functionality, activewear has evolved into a fashion-forward choice, offering stylish designs and performance-enhancing features. The integration of durability ensures suitability for active lifestyles. Women's activewear represents a practical and fashionable solution for those seeking the perfect blend of fitness and style.
According to Data Bridge Market Research, the Global Women’s Activewear Market, which was USD 17.50 billion in 2022, is expected to reach USD 70.89 billion by 2030, growing at a CAGR of 19.11% from 2023 to 2030.
"Rise in fitness enthusiasm boosts the market growth"
The women's activewear market is experiencing a robust upswing driven by a sports and fitness enthusiasm surge among female consumers. As women become increasingly health-conscious and embrace diverse sports and fitness activities, the demand for activewear has soared. An inclusive sports culture fuels this trend, the impact of social media and influencers promoting active lifestyles, and advancements in activewear technology that prioritize performance and comfort. The rise in walking for fitness, the integration of fashion into activewear, and the growing economic empowerment of women with increased disposable income contribute to the market's expansion.
What restraints the growth of the global women’s activewear market?
“High costs hinder the market growth”
The women's activewear market faces constraints primarily attributed to the high cost of designing and the unpredictable fluctuations in raw material expenses. The substantial financial investments in the design phase contribute to an increased final product cost, impeding market growth. Moreover, the volatile nature of raw material costs introduces uncertainties for manufacturers in terms of production planning and cost management. Another significant challenge is the decline in activewear sales among price-sensitive consumers, indicating a potential conflict between product pricing and the budget constraints of specific customers.
Segmentation: Global Women’s Activewear Market
The global women’s activewear market is segmented on the basis of product, fabric, distribution channel, and price range.
- On the basis of product, the global women’s activewear market is segmented into top, bottom, sweatpants, shorts, skirts, yoga pants and leggings, outwear, jackets, hoodies and sweatshirts, innerwear and swimwear, others
- On the basis of fabric, the global women’s activewear market is segmented into polyester, nylon, cotton, neoprene, polypropylene, spandex and others
- On the basis of distribution channel, the global women’s activewear market is segmented into online and offline
- On the basis of price range, the global women’s activewear market is segmented into below $20, $20-$60, $40-$60, above $60
Regional Insights: North America is expected to dominate the Global Women’s Activewear Market
North America is expected to dominate the women's activewear market due to a cultural shift towards active living, the widespread influence of athleisure fashion, and a strong focus on fitness and wellness. Activewear has evolved beyond sports attire, becoming a daily wardrobe staple that combines comfort and style seamlessly. Celebrity endorsements, brand innovation, and the acceptance of casual dress codes contribute to its popularity.
The Asia-Pacific region is set for substantial growth from 2023 to 2030 due to rising disposable incomes and changing lifestyles. Increased economic prosperity enables spending on leisure and fitness activities, leading to a growing demand for activewear. This shift in consumer preferences presents a lucrative market opportunity, positioning the region as a key driver for the activewear market in the coming years.
To know more about the study visit, https://www.databridgemarketresearch.com/reports/global-womens-activewear-market
Recent Developments in the Global Women’s Activewear Market
- In February 2021, ASICS unveiled its groundbreaking ASICS Women’s Collection, showcasing Sakura-inspired designs in performance running gear, tennis outfits, and sporty activewear, complemented by matching footwear. This bold introduction not only elevates the market for women's activewear but also fortifies ASICS' customer relationships through innovative, head-to-toe offerings
- In March 2020, HanesBrands made a strategic move, launching its sought-after C9 Champion performance athleticwear exclusively on Amazon Fashion globally as part of a multiyear partnership. The iconic Champion line features over 100 styles, including popular activewear, innerwear, and accessories for men, women, and children, available on Amazon's online platform. This initiative not only expands the product portfolio but also enhances market presence and solidifies c(U.S.)tomer relations for HanesBrands
The Prominent Key Players Operating in the Global Women’s Activewear Market Include:
- HANESBRANDS INC. (U.S.)
- Mizuno Corporation (Japan)
- Adidas AG (Germany)
- ASICS Corporation (Japan)
- Nike, Inc. (U.S.)
- Columbia Sportswear Company. (U.S.)
- PUMA SE (Germany)
- Under Armour Inc. (U.S.)
- The Gap Inc. (U.S.)
- 2XU (Australia)
- Marmot Mountain, LLC. (U.S.)
- Patagonia, Inc. (U.S.)
- Mountain Khakis (U.S.)
- Gramicci (U.S.)
- RALPH LAUREN (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of global women’s activewear market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Women’s Activewear Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
