Global Women’s Activewear Market – Industry Trends and Forecast to 2030

Women’s Activewear Market Analysis and Size

The essential factors contributing to the growth of the global women’s activewear market in the forecast period of 2023 to 2030 include the rise in sports and fitness enthusiasm among female consumers. Also, the rise in health consciousness among consumers due to a sedentary lifestyle is significantly contributing to the market’s growth.

Data Bridge Market Research analyses that the global women’s activewear market, which was USD 17.50 billion in 2022, is expected to reach USD 70.89 billion by 2030, growing at a CAGR of 19.11% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Women’s Activewear Market Scope and Segmentation

Market Definition

Activewear refers to utility clothing for athletes that are engaged in fitness and sports activities. These type of clothing assist in improving the performance of athletes due to their numerous advantages, such as wicking function, bi-stretchable characteristics and enhanced grip. The clothing is emerging as an athleisure trend, including yoga pants and leggings.

Global Women’s Activewear Market Dynamics

Drivers

• Unique advantages

The extensive and unique advantages of activewear, such as quick-drying, thermal resistance, breathability, chemical resistance and static resistance, among others, act as one of the major factors driving the growth of women’s activewear market.

• Rise in health consciousness.

The rise in health consciousness among consumers due to a sedentary lifestyle and the prevalence of various diseases, such as diabetes and cardiovascular diseases, accelerate market growth. The increase in the number of people inclined towards an active lifestyle has a positive impact on the market.

• Increase in sports and fitness enthusiasm

The rise in sports and fitness enthusiasm among female consumers further influences the market. The increase in the participation of female consumers in sports activities accelerates the sales of activewear. The growing participation of female consumers in walking for fitness results in high sales of activewear shorts and t-shirts and sport shoes.

Additionally, the rise in disposable income, rapid urbanization and change in lifestyle positively impact the women’s activewear market.

Opportunities

• Holistic approach of female consumers toward athleisure wear

Furthermore, the holistic approach of female consumers toward athleisure wear extend profitable opportunities to the market players in the forecast period of 2023 to 2030. The increase in fitness and sports consciousness among the young generation will further expand the market.

Restraints/Challenges

• High cost of designing

On the other hand, the excessive cost of the final product due to the high cost of designing and the volatile cost of raw materials are expected to obstruct market growth. Also, a decline in sales of activewear among price-sensitive consumers is projected to challenge the women’s activewear market in the forecast period of 2023-2030.

This women’s activewear market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global Women’s Activewear market, contact Data Bridge Market Research for an Analyst Brief. Our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In February 2021, ASICS introduced its all-new ASICS Women’s Collection. The new collection includes a suite of Sakura color inspired head-to-toe designs featuring performance running tops and tights, a versatile new tennis outfit, a brand-new selection of sportstyle activewear, and footwear to match. This will enhance the market for women’s activewear as it will strengthen the customer relations of the company.
• In March 2020, HanesBrands introduced its popular C9 Champion performance athleticwear exclusively with Amazon Fashion worldwide as part of a multiyear agreement. The product line of iconic Champion athleticwear has more than 100 styles of its most popular men’s, women’s and children’s activewear, innerwear and accessories available on Amazon’s online store. This will enhance the product portfolio and boost the market presence for the company and strengthen its customer relations.

Global Women’s Activewear Market Scope

The women’s activewear market is segmented on the basis of product, fabric, distribution channel and price range. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Top
• Bottom
• Sweatpants
• Shorts
• Skirts
• Yoga Pants and Leggings
• Outwear
• Jackets
• Hoodies and Sweatshirts
• Innerwear and Swimwear
• Others

Fabric

• Polyester
• Nylon
• Cotton
• Neoprene
• Polypropylene
• Spandex
• Others

Price Range

• $20
• $20-$60
• $40-$60
• Above $60

Distribution Channel

• Online
• Offline

Global Women’s Activewear Market Regional Analysis/Insights

The women’s activewear market is analyzed, and market size insights and trends are provided by country, product, fabric, distribution channel and price range as referenced above.

The countries covered in the global women’s activewear market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the Women’s Activewear market due to the increasing adoption of activewear as casual and sportswear within the region.

Asia-Pacific is expected to grow during the forecast period of 2023 to 2030 because of the upsurge in disposable income and change in lifestyles in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Women’s Activewear Market Share Analysis

The women’s activewear market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global women’s activewear market.

Some of the major players operating in the global women’s activewear market are:

• HANESBRANDS INC. (US)
• Mizuno Corporation (Japan)
• Adidas AG (Germany)
• ASICS Corporation (Japan)
• Nike, Inc. (US)
• Columbia Sportswear Company. (US)
• PUMA SE (Germany)
• Under Armour Inc. (US)
• The Gap Inc. (US)
• 2XU (Australia)
• Marmot Mountain, LLC. (US)
• Patagonia, Inc. (US)
• Mountain Khakis (US)
• Gramicci (US)
• RALPH LAUREN (US)

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