- In May 2024, LG Electronics unveiled its latest home entertainment lineup for the Middle East and Africa (MEA) region, showcasing cutting-edge technology and innovative features. The new range includes OLED TVs with enhanced picture quality, immersive audio experiences, and AI-driven capabilities that elevate the viewing experience. LG's commitment to sustainability is also evident, as the company incorporates eco-friendly practices in its production processes. This new lineup is designed to meet the evolving demands of consumers in the MEA region, positioning LG as a leader in the home entertainment sector
- In September 2024, LG Electronics launched its innovative WashTower in Qatar, revolutionizing laundry convenience with a compact and space-saving design. The WashTower combines a high-efficiency washer and dryer in a single vertical unit, allowing for seamless laundry management without compromising performance. Equipped with advanced technology such as AI DD™ for optimized washing and drying cycles, the WashTower enhances user experience while ensuring optimal fabric care. This launch underscores LG's commitment to meeting the diverse needs of consumers in the Middle East, offering innovative solutions that adapt to modern lifestyles
- In April 2024, Arçelik has completed the acquisition of Whirlpool's subsidiaries in Morocco and the UAE, along with its operations in the MENA region. This move is part of Arçelik's strategy to expand its presence and strengthen its market position in the home appliances sector. The acquisition is expected to enhance Arçelik’s portfolio and operational capabilities in these key markets
- In March 2023, LG Electronics Middle East and Africa (MEA) launched a unique range of innovative home appliance products designed to meet the diverse needs of consumers in the region. This new lineup includes advanced technologies such as AI-powered washing machines and energy-efficient refrigerators, aimed at enhancing convenience and sustainability in daily household tasks. LG emphasizes smart features that integrate seamlessly into modern lifestyles, offering users greater control and efficiency. This initiative reflects LG’s commitment to innovation and consumer satisfaction in the home appliance market, further solidifying its position as a leader in the region
- In June 2022, Samsung announced an extended warranty policy for its home appliances in the UAE, offering a three-year warranty for all customers. This initiative reflects Samsung's commitment to enhancing customer satisfaction and ensuring confidence in the durability and reliability of its products
Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW
1.4 LIMITATIONS
1.5 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 CURRENCY AND PRICING
2.5 DBMR TRIPOD DATA VALIDATION MODEL
2.6 MULTIVARIATE MODELING
2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.8 DBMR MARKET POSITION GRID
2.9 DBMR VENDOR SHARE ANALYSIS
2.1 SECONDARY SOURCES
2.11 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 PESTEL ANALYSIS
4.1.1 POLITICAL FACTORS
4.1.2 ECONOMIC FACTORS
4.1.3 SOCIAL FACTORS
4.1.4 TECHNOLOGICAL FACTORS
4.1.5 ENVIRONMENTAL FACTORS
4.1.6 LEGAL FACTORS
4.1.7 CONCLUSION
4.2 PORTER’S FIVE FORCES
4.2.1 THREAT OF NEW ENTRANTS
4.2.2 BARGAINING POWER OF SUPPLIERS
4.2.3 BARGAINING POWER OF BUYERS
4.2.4 THREAT OF SUBSTITUTES
4.2.5 COMPETITIVE RIVALRY
4.2.6 CONCLUSION
4.3 VENDOR SELECTION CRITERIA
4.3.1 COMPETITIVE RIVALRY
4.3.2 QUALITY AND RELIABILITY
4.3.3 COST COMPETITIVENESS
4.3.4 TECHNOLOGICAL CAPABILITY
4.3.5 FINANCIAL STABILITY
4.3.6 SUSTAINABILITY AND COMPLIANCE
4.3.7 COMMUNICATION AND SUPPORT
4.3.8 GEOGRAPHIC LOCATION AND LOGISTICS
4.3.9 CONCLUSION
4.4 INDUSTRY INSIGHTS
4.4.1 MARKET DYNAMICS
4.4.2 REGIONAL INSIGHTS
4.4.3 CHALLENGES
4.4.4 CONCLUSION
4.5 PRODUCTION CONSUMPTION ANALYSIS
4.5.1 PRODUCTION LANDSCAPE
4.5.2 CONSUMPTION TRENDS
4.5.3 MARKET CHALLENGES
4.5.4 FUTURE OUTLOOK
4.6 RAW MATERIAL PRODUCTION COVERAGE
4.6.1 KEY RAW MATERIALS
4.6.2 CHALLENGES IN RAW MATERIAL PRODUCTION
4.6.3 FUTURE PROSPECTS
4.7 TECHNOLOGICAL ADVANCEMENT BY MANUFACTURER
4.7.1 FUTURE OUTLOOK
4.7.2 CONCLUSION
5 REGULATION COVERAGE
5.1 QUALITY STANDARDS AND CERTIFICATION
6 MARKET OVERVIEW
6.1 DRIVERS
6.1.1 INCLINATION TOWARDS ADVANCED MODEL OF REFRIGERATORS
6.1.2 GROWING CONSUMPTION OF WASHING MACHINES IN MEDICAL FACILITIES
6.1.3 SOARING TEMPERATURE AND HUMIDITY LEVELS HAVE INCREASED THE DEMAND OF AIR CONDITIONERS
6.1.4 RISING SHARES OF ORGANIZED RETAIL STORES
6.2 RESTRAINTS
6.2.1 HIGH MAINTENANCE AND SERVICE COST OF REFRIGERATORS
6.2.2 LOW REPLACEMENT RATE DUE TO LIFE SPAN OF REFRIGERATORS
6.3 OPPORTUNITIES
6.3.1 GOVERNMENT INITIATIVES TOWARDS ENERGY EFFICIENT HOME APPLIANCES
6.3.2 RAPIDLY EMERGING ELECTRONIC BRANDS WITH NEW TECHNOLOGIES
6.3.3 EMERGENCE OF ARTIFICIAL INTELLIGENCE SYSTEMS
6.4 CHALLENGES
6.4.1 DIFFICULTIES IN RECYCLING WASTE MATERIALS
7 MIDDLE EAST AND AFRICA WHITE GOODS MARKET, BY PRODUCT
7.1 OVERVIEW
7.2 REFRIGERATOR
7.3 AIR CONDITIONERS
7.4 WASHING MACHINES
7.5 COOKER
7.6 OVENS
7.7 DISHWASHING MACHINES
7.8 WATER DISPENSER/RO SYSTEM
7.9 FANS
7.1 ELECTRIC & GAS HEATERS
7.11 FREEZERS
7.12 PERSONAL CARE
7.13 SMART MEDICAL DEVICE
7.14 OTHERS
8 GEOGRAPHICAL ANALYSIS
8.1 MIDDLE EAST AND AFRICA
8.1.1 SAUDI ARABIA
8.1.2 UNITED ARAB EMIRATES
8.1.3 EGYPT
8.1.4 QATAR
8.1.5 KUWAIT
8.1.6 OMAN
8.1.7 ALGERIA
8.1.8 MOROCCO
8.1.9 TUNISIA
8.1.10 LIBYA
8.1.11 REST OF MIDDLE EAST AND AFRICA
9 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: COMPANY LANDSCAPE
9.1 COMPANY SHARE ANALYSIS: MIDDLE EAST AND AFRICA WHITE GOODS
10 SWOT ANALYSIS
11 COMPANY PROFILES
11.1 SAMSUNG
11.1.1 COMPANY SNAPSHOT
11.1.2 REVENUE ANALYSIS
11.1.3 PRODUCT PORTFOLIO
11.1.4 RECENT UPDATES
11.2 LG ELECTRONICS
11.2.1 COMPANY SNAPSHOT
11.2.2 REVENUE ANALYSIS
11.2.3 PRODUCT PORTFOLIO
11.2.4 RECENT UPDATES
11.3 WHIRLPOOL CORPORATION
11.3.1 COMPANY SNAPSHOT
11.3.2 REVENUE ANALYSIS
11.3.3 PRODUCT PORTFOLIO
11.3.4 RECENT UPDATES
11.4 HAIER GROUP
11.4.1 COMPANY SNAPSHOT
11.4.2 REVENUE ANALYSIS
11.4.3 PRODUCT PORTFOLIO
11.4.4 RECENT UPDATES
11.5 ROBERT BOSCH GMBH
11.5.1 COMPANY SNAPSHOT
11.5.2 REVENUE ANALYSIS
11.5.3 PRODUCT PORTFOLIO
11.5.4 RECENT UPDATES
11.6 AB ELECTROLUX
11.6.1 COMPANY SNAPSHOT
11.6.2 REVENUE ANALYSIS
11.6.3 PRODUCT PORTFOLIO
11.6.4 RECENT UPDATES
11.7 NIKAI GROUP
11.7.1 COMPANY SNAPSHOT
11.7.2 PRODUCT PORTFOLIO
11.7.3 RECENT UPDATES
11.8 SUPER GENERAL
11.8.1 COMPANY SNAPSHOT
11.8.2 PRODUCT PORTFOLIO
11.8.3 RECENT UPDATES
11.9 MITSUBISHI ELECTRIC CORPORATION
11.9.1 COMPANY SNAPSHOT
11.9.2 REVENUE ANALYSIS
11.9.3 PRODUCT PORTFOLIO
11.9.4 RECENT UPDATES
11.1 THE MIDDLEBY CORPORATION
11.10.1 COMPANY SNAPSHOT
11.10.2 REVENUE ANALYSIS
11.10.3 PRODUCT PORTFOLIO
11.10.4 RECENT UPDATES
12 QUESTIONNAIRE
13 RELATED REPORTS
List of Table
TABLE 1 REGULATIONS ACROSS COUNTRIES OF MIDDLE EAST AND AFRICA
TABLE 2 MIDDLE EAST AND AFRICA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 3 MIDDLE EAST AND AFRICA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 4 MIDDLE EAST AND AFRICA REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 5 MIDDLE EAST AND AFRICA WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 6 MIDDLE EAST AND AFRICA COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 7 MIDDLE EAST AND AFRICA FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 8 MIDDLE EAST AND AFRICA WHITE GOODS MARKET, BY COUNTRY, 2018-2031 (USD THOUSAND)
TABLE 9 MIDDLE EAST AND AFRICA WHITE GOODS MARKET, BY COUNTRY, 2018-2031 (THOUSAND UNITS)
TABLE 10 SAUDI ARABIA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 11 SAUDI ARABIA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 12 SAUDI ARABIA REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 13 SAUDI ARABIA WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 14 SAUDI ARABIA COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 15 SAUDI ARABIA FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 16 UNITED ARAB EMIRATES WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 17 UNITED ARAB EMIRATES WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 18 UNITED ARAB EMIRATES REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 19 UNITED ARAB EMIRATES WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 20 UNITED ARAB EMIRATES COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 21 UNITED ARAB EMIRATES FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 22 EGYPT WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 23 EGYPT WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 24 EGYPT REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 25 EGYPT WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 26 EGYPT COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 27 EGYPT FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 28 QATAR WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 29 QATAR WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 30 QATAR REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 31 QATAR WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 32 QATAR COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 33 QATAR FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 34 KUWAIT WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 35 KUWAIT WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 36 KUWAIT REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 37 KUWAIT WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 38 KUWAIT COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 39 KUWAIT FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 40 OMAN WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 41 OMAN WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 42 OMAN REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 43 OMAN WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 44 OMAN COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 45 OMAN FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 46 ALGERIA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 47 ALGERIA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 48 ALGERIA REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 49 ALGERIA WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 50 ALGERIA COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 51 ALGERIA FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 52 MOROCCO WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 53 MOROCCO WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 54 MOROCCO REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 55 MOROCCO WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 56 MOROCCO COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 57 MOROCCO FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 58 TUNISIA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 59 TUNISIA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 60 TUNISIA REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 61 TUNISIA WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 62 TUNISIA COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 63 TUNISIA FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 64 LIBYA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 65 LIBYA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
TABLE 66 LIBYA REFRIGERATOR IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 67 LIBYA WASHING MACHINES IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 68 LIBYA COOKER IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 69 LIBYA FREEZERS IN WHITE GOODS MARKET, BY TYPE, 2018-2031 (USD THOUSAND)
TABLE 70 REST OF MIDDLE EAST AND AFRICA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (USD THOUSAND)
TABLE 71 REST OF MIDDLE EAST AND AFRICA WHITE GOODS MARKET, BY PRODUCT, 2018-2031 (THOUSAND UNITS)
List of Figure
FIGURE 1 MIDDLE EAST AND AFRICA WHITE GOODS MARKET
FIGURE 2 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: DATA TRIANGULATION
FIGURE 3 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: DROC ANALYSIS
FIGURE 4 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: REGIONAL MARKET ANALYSIS
FIGURE 5 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: MULTIVARIATE MODELLING
FIGURE 7 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 8 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: DBMR MARKET POSITION GRID
FIGURE 9 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: VENDOR SHARE ANALYSIS
FIGURE 10 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: BY PRODUCT
FIGURE 11 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: BY PRODUCT
FIGURE 12 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: OVERVIEW
FIGURE 13 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: BY STRATEGIC DECISIONS
FIGURE 14 INCLINATION TOWARDS ADVANCED MODEL OF REFRIGERATORS IS EXPECTED TO DRIVE THE MIDDLE EAST AND AFRICA WHITE GOODS MARKET IN THE FORECAST PERIOD
FIGURE 15 THE REFRIGERATOR SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE MIDDLE EAST AND AFRICA WHITE GOODS MARKET IN 2024 AND 2031
FIGURE 16 PESTEL ANALYSIS
FIGURE 17 PORTER’S FIVE FORCES FOR MIDDLE EAST AND AFRICA WHITE GOODS MARKET
FIGURE 18 VENDOR SELECTION CRITERIA
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF MIDDLE EAST AND AFRICA WHITE GOODS MARKET
FIGURE 20 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: BY PRODUCT, 2023
FIGURE 21 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: SNAPSHOT (2023)
FIGURE 22 MIDDLE EAST AND AFRICA WHITE GOODS MARKET: COMPANY SHARE 2023 (%)
