Middle East and Africa White Goods Market – Industry Trends and Forecast to 2030

Middle East and Africa White Goods Market Analysis and Size

People are increasingly adopting smart appliances to improve their quality of life, therefore white goods companies are substantially investing in R&D. For instance, at CES in January 2020, LG Electronics (LG) presented its most advanced laundry innovation, utilising artificial intelligence to give precision washing for optimal outcomes with no guesswork. The white goods sector is undergoing substantial transition as a result of the introduction of several mid-sized players. The amount of pricing competitiveness among small brands is expanding globally.

The Middle East and Africa white goods market was valued at USD 14,090.49 million in 2022 and is expected to reach USD 20,792.77 million by 2030, registering a CAGR of 6.70% during the forecast period of 2023-2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Middle East and Africa White Goods Market Scope and Segmentation

Market Definition

Refrigerators, cookers, blenders, air fryers, washing machines, freezers, tumble driers, dishwashers, geysers, and air conditioners are examples of white goods. These kitchen equipment are used to lessen the amount of effort required by humans in daily living. These white goods are used for a variety of tasks such as cooking and preserving various sorts of food and beverages, washing and drying clothes in homes and hospitals, and supplying heating and cooling systems with fans, air conditioners, steam systems, and coolers.

Middle East and Africa White Goods Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Rapidly evolving consumer demand for items such as refrigerators and air conditioners as a result of global climate change

The market for white goods such as heating, ventilation, and air conditioning systems is developing quickly due to an increase in disposable income and a growing urban population. For instance, according to recent statistics, the global urban population is expected to reach over 6 billion by 2045. It resulted in a large global demand for refrigerators, air conditioning systems, and air cooling systems. Rising sales of consumer electronics and household appliances in developing and most populous countries have fueled the rise of the white goods market.

• Growing popularity of advanced technologies in the modern world

According to the United Nations, almost 55% of the world's population already lives in cities, and this figure is anticipated to rise to around 68% by 2050. With such a massive trend towards urbanization, people's preferences and developing economies play a significant role in working for urban development. The white goods segment has a significant market attractiveness for urban regions, which is one of the main reasons why the rise in urbanization has had a significant impact on white goods demand in during the forecast period.

Opportunities

• Growing focus of the government towards energy-efficient appliances to bolster the market’s growth

Several R&D efforts and investments have been made by the government in recent years to develop advanced and creative kitchen and home equipment, such as smart refrigerators, that would be energy efficient in the long run. Furthermore, significant expenditures in sustainable manufacture of kitchen and home appliances that emit fewer emissions contribute to increased demand for white goods. This, in turn, is expected to generate a market opportunity.

Restraints/Challenges

• Difficulty in recycling waste materials

Waste generated during the manufacturing of electronic goods and from old electronic items of metal may have a greater impact on the environment. Every day, large amounts of metals are utilized in industrial operations to produce numerous products ranging from refrigerators, air conditioners, and washing machines to various electronic materials. Metal has recently become a vital and adaptable product with a diverse variety of qualities, chemical composition, and applications, which creates a challenge when it comes to disposal. Some metal components combine with toxic pollutants, making it difficult to separate metal trash during waste segregation. This, in turn, reduces demand for white items.

• Growing data privacy concerns

Given the consumer's current desire for sustainability techniques, the industries face an underlying risk of stifling market growth. The recently introduced smart appliances are said to consume a large amount of water and electricity, both of which are renewable sources; and while the world faces a major problem with the depletion of renewable sources, people are very concerned about the same, and thus prefer to reduce the use of such appliances. Furthermore, because smart devices are connected gadgets, they are designed to collect all data from the devices to which they are linked.

This white goods market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the white goods market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2020, Whirlpool of India, a subsidiary of Whirlpool Corporation, the world's leading kitchen and laundry home appliance company, introduced Intellifresh Pro, India's most advanced Bottom Mount Refrigerator powered by advanced Adaptive Intelligence Technology and available in Omega Steel and Steel Onyx finishes.
• In 2020, Whirlpool released the latest 3D Cool Inverter Air Conditioners range on March 17. This equipment is built with 3D Cool Technology, which delivers 60% faster cooling throughout the 50-degree summer season.

Middle East and Africa White Goods Market Scope

The white goods market is segmented on the basis of major domestic appliances and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Major Domestic Appliances

• Refregirator-400L
• Washers – Front Loading
• Washer Dryer
• Cooker 90 cm - Gas
• Cooker 60 cm/50 cm
• Smart Medical Devices
• Built Ins
• Dishwasher
• Air Conditioners
• Water Dispenser/RO Systems
• Chest Freezers

• Personal Care Products

End-User

• Household
• Drycleaners and Cleaning Agencies
• Hospitality Industry
• Hospitals and Clinics
• Others

Middle East and Africa White Goods Market Regional Analysis/Insights

The white goods market is analyzed and market size insights and trends are provided by major domestic appliances and end-user as referenced above.

The countries covered in the white goods market report are Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Saudi Arabia is predicted to dominate the Middle East and Africa white goods market during the forecast period, owing to an increase in personal care services as the region's older population grows.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and White Goods Market Share Analysis

The white goods market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to white goods market.

Some of the major players operating in the white goods market are:

• Siemens (Germany)
• Whirlpool. (U.S.)
• Johnson Controls (U.S.)
• AB Electrolux (Sweden)
• Haier Group (China)
• The Middleby Corporation (U.S.)
• Robert Bosch GmbH (Germany)
• Samsung Electronics Co., Ltd (South Korea)
• Mitsubishi Electric Corporation (Japan)

SKU-44662