글로벌 헤어 스타일링 제품 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

헤어 스타일링 제품 시장 분석

헤어 스타일링 제품 시장은 기술 발전과 혁신적인 방법으로 인해 상당한 성장을 경험했습니다. 주목할 만한 추세 중 하나는 헤어 드라이어 와 컬링 아이언과 같은 스타일링 도구에 스마트 기술을 통합하는 것입니다. 여기에는 손상을 입히지 않고 최적의 스타일링을 위해 열 수준을 조절하는 온도 센서가 장착되어 있습니다. Dyson과 같은 브랜드는 지능형 열 제어를 사용하여 머리카락의 자연스러운 윤기를 보호하는 초음속 헤어 드라이어로 선두를 달리고 있습니다.

게다가, 제형의 발전으로 인해 뻣뻣함 없이 고정력을 제공하는 가볍고 오래 지속되는 스타일링 제품이 개발되었습니다. 천연 오일과 폴리머와 같은 성분은 이제 스타일을 유지하면서 머리카락에 영양을 공급하는 제품을 만드는 데 일반적으로 사용됩니다.

전자상거래의 부상은 시장 성장을 더욱 촉진하여 소비자가 온라인에서 더 광범위한 제품과 브랜드에 접근할 수 있게 했습니다. 소셜 미디어 인플루언서는 새로운 스타일링 기술과 제품을 홍보하는 데 중요한 역할을 하며, 젊은 소비자 사이에서 수요를 촉진합니다.

전반적으로 헤어 스타일링 제품 시장은 혁신적인 기술, 향상된 제형, 그리고 모발 건강과 개인화에 대한 중요성이 커짐에 따라 계속해서 상승세를 보일 것으로 예상됩니다.

헤어 스타일링 제품 시장 규모

글로벌 헤어 스타일링 제품 시장 규모는 2023년에 104억 달러로 평가되었으며, 2031년까지 178억 7천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 7.0%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

헤어 스타일링 제품 시장 동향

“천연 및 유기 성분 증가”

헤어 스타일링 제품 시장에서 주목할 만한 트렌드 중 하나는 천연 및 유기농 성분에 대한 수요가 증가하고 있다는 것입니다. 소비자들은 유해 화학 물질이 없는 제품을 점점 더 많이 찾고 있으며, 이로 인해 브랜드는 혁신하고 제품을 재구성하게 되었습니다. 예를 들어, Aveda와 SheaMoisture와 같은 회사는 식물성 성분과 에센셜 오일로 만든 스타일링 제품 라인을 성공적으로 출시했습니다. 이러한 변화는 건강을 의식하는 소비자를 대상으로 할 뿐만 아니라 지속 가능성을 향한 더 광범위한 트렌드와도 일치합니다. 브랜드가 성분 공급의 투명성을 강조하고 경쟁적인 환경에서 소비자의 신뢰와 충성도를 높이면서 클린 뷰티에 대한 강조가 시장 성장을 촉진하고 있습니다.

보고서 범위 및 헤어 스타일링 제품 시장 세분화         

헤어 스타일링 제품 시장 정의

Hair styling products are a diverse range of formulations designed to alter, enhance, or maintain hairstyles. They include gels, mousses, sprays, pomades, and creams, catering to various hair types and styling needs. These products help achieve desired looks, such as volume, hold, and texture, while also providing protection against environmental factors such as humidity and UV rays. Innovations in ingredients have led to products that not only style but also nourish and strengthen hair. The growing trend toward natural and organic formulations has also influenced the market, offering consumers safer, eco-friendly alternatives. Overall, hair styling products are essential for personal expression and grooming.

Hair Styling Products Market Dynamics

Drivers

• Innovation and Product Development

Continuous innovation in hair styling product formulations drives market growth as consumers increasingly seek higher-quality options. The introduction of heat protection products, such as styling sprays infused with silicone or natural oils, helps prevent damage from styling tools, catering to health-conscious consumers. In addition, eco-friendly products, such as biodegradable styling gels and vegan hairsprays, have gained popularity as sustainability becomes a priority for many shoppers. Brands such as Ouai and Briogeo have capitalized on this trend by offering clean, environmentally responsible products without sacrificing performance. This commitment to innovation and product development not only attracts consumers but also fosters brand loyalty in a competitive market. For instance, in December 2021, Procter & Gamble made headlines by acquiring Ouai, a haircare and styling brand founded by celebrity hairstylist Jen Atkin. This acquisition signifies P&G's strategic entry into the prestige haircare sector, which is experiencing substantial growth in the beauty industry. Despite this acquisition, Ouai will operate independently, maintaining its unique brand identity while benefiting from P&G’s resources for further development and outreach.

• Growth of E-commerce

The rapid growth of e-commerce significantly drives the hair styling products market by offering consumers easy access to a wide range of products. Online platforms such as Amazon and beauty-specific sites such as Ulta and Sephora feature extensive collections, often at competitive prices. This accessibility allows consumers to compare products, read reviews, and discover new brands, enhancing their shopping experience. For instance, in October 2022, Oribe Hair Products, a Kao Corporation brand, introduced a limited edition dry texturizing spray designed to elevate hair styling. This innovative spray instantly adds style and polish while enhancing texture and volume with a rough-luxe finish. It also effectively absorbs oil and dirt, allowing users to extend the time between washes, making it a convenient addition to any hair care routine.

Opportunities

• Increased Focus on Hair Health

As consumers prioritize hair health, there's a growing demand for products that blend styling with treatment benefits. This trend is driving the popularity of multifunctional products such as nourishing oils and serums. Brands such as Moroccanoil and Olaplex are capitalizing on this shift by offering styling products enriched with ingredients such as argan oil and keratin, which promote hair health while providing hold and shine. For instance, Moroccanoil's treatment oil not only styles but also nourishes hair, appealing to health-conscious consumers. This emphasis on holistic hair care opens up significant opportunities for brands to innovate and develop products that address both aesthetic and health needs in the hair styling segment.

• Influence of Social Media and Influencers

The rise of social media platforms such as Instagram and TikTok has revolutionized how consumers discover and purchase hair styling products. Beauty influencers, with their vast followings, regularly share tutorials and reviews, creating buzz around new products and techniques. For instance, in September 2022, The Professional Products Division of L'Oréal Canada launched an inclusive online training initiative named "Power of the Collective" aimed at hairstylists. This no-cost program seeks to educate hairstylists about the diverse range of hair types, fostering an inclusive and trustworthy environment in salons. The first-year curriculum features six modules focused on haircutting, taught by international experts, with future modules on styling and coloring planned for the following years.

Restraints/Challenges

• Harmful Side Effects of the Hair Styling Products

The hair styling products market faces significant challenges due to concerns about the harmful side effects associated with many products. Ingredients such as sulfates, parabens, and formaldehyde can cause scalp irritation, allergic reactions, and damage to hair quality over time. Moreover, these products can lead to dryness, frizz, and breakage, prompting consumers to seek safer alternatives. The rising awareness of the potential health risks is driving a shift toward more natural and organic options, further limiting the market's growth. In addition, the availability of cheaper, less harmful alternatives complicates the competitive landscape, as consumers prioritize safety and effectiveness over brand loyalty.

• Supply Chain Disruptions

Supply chain disruptions have severely impacted the hair styling products market, primarily due to recent global events such as the COVID-19 pandemic and geopolitical tensions. These disruptions have resulted in a shortage of raw materials essential for product formulation, forcing manufacturers to grapple with increased costs. The delays in obtaining ingredients can lead to halted production lines, causing significant setbacks in product launches. In addition, the unpredictability in shipping and logistics can lead to inventory shortages, making it challenging for brands to meet consumer demand. Such challenges not only hinder market growth but also create uncertainty in planning and supply chain management for companies within the industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Hair Styling Products Market Scope

The market is segmented on the basis of product type, end-use, application, and distribution channels. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Hair Gel
• Hair Mousse
• Hairspray
• Styling Creams and Waxes
• Styling Spray
• Others

 Distribution Channel

• Warehouse Clubs
• Convenience Stores
• Specialist Retailers
• Supermarkets and Hypermarkets
• Variety Stores
• Online Retail
• Departmental Stores
• Others

 End-use

• Male
• Female

 Application

• Household
• Commercial

Hair Styling Products Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, end-use, application, and distribution channels as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the hair styling products market, driven by a high demand for innovative and premium hair care solutions. The region's strong presence of leading beauty and cosmetics companies enhances product availability and variety. In addition, changing consumer preferences toward high-quality, effective products contribute to market growth, making North America a key player in the hair styling industry.

Asia-Pacific is expected to show significant growth in the hair styling products market, driven by increasing urbanization and rising disposable incomes. Consumers in the region are becoming more beauty-conscious, fueling demand for innovative and diverse hair styling solutions. As lifestyle changes continue to influence purchasing decisions, brands are focusing on expanding their product offerings to cater to the evolving preferences of consumers in this dynamic market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Hair Styling Products Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Hair Styling Products Market Leaders Operating in the Market Are:

• L'oreal SA (France)
• Revlon, Inc. (U.S.)
• Coty, Inc. (U.K.)
• Indus Valley (India)
• Combe Incorporated (U.S.)
• Hoyu Co., Ltd (Japan)
• John Paul Mitchell Systems (U.S.)
• Cover Your Gray (U.S.)
• Kao Corporation (Japan)
• NATULIQUE ApS (Denmark)
• Puig (Spain)
• Coty Inc. (U.S.)
• Kao Corporation (Japan)
• The Estée Lauder Companies Inc. (U.S.)
• Oriflame Cosmetics AG (Switzerland)
• KOSÉ Corporation (Japan)
• CHANEL (U.K.)

Latest Developments in Hair Styling Products Market

• 2022년 10월, Kao Corporation 브랜드인 Oribe Hair Products는 헤어 스타일링을 한 단계 업그레이드하도록 디자인된 한정판 드라이 텍스처링 스프레이를 출시했습니다. 이 혁신적인 스프레이는 즉시 스타일과 광택을 더하고, 거친 고급스러운 마무리로 질감과 볼륨을 강화합니다. 또한 오일과 먼지를 효과적으로 흡수하여 사용자가 세척 사이의 시간을 늘릴 수 있어 모든 헤어 케어 루틴에 편리하게 추가할 수 있습니다.
• 2022년 9월, L'Oréal Canada의 Professional Products Division은 헤어 스타일리스트를 대상으로 하는 "Power of the Collective"라는 포괄적인 온라인 교육 이니셔티브를 시작했습니다. 이 무료 프로그램은 헤어 스타일리스트에게 다양한 헤어 유형에 대해 교육하여 살롱에서 포괄적이고 신뢰할 수 있는 환경을 조성하는 것을 목표로 합니다. 1학년 커리큘럼은 국제 전문가가 가르치는 헤어컷에 초점을 맞춘 6개의 모듈로 구성되어 있으며, 향후 스타일링 및 컬러링에 대한 모듈은 향후 몇 년 동안 계획되어 있습니다.
• 2022년 2월, Slick Organics Private Limited의 브랜드인 Arata는 젤과 크림과 같은 다양한 헤어 스타일링 제품을 특징으로 하는 Advanced Curl Care 제품군을 공개했습니다. Murumuru 버터, 망고 버터, 가수분해 단백질과 같은 영양 성분이 주입된 이 제품은 컬의 윤기와 건강을 향상시키는 것을 목표로 합니다. 포도씨 오일과 허브와 꽃 추출물에서 얻은 천연 향이 포함되어 컬 케어 경험을 더욱 풍부하게 합니다.
• 2022년 2월, Honasa Consumer Pvt. Ltd.는 Godrej Consumer Products로부터 BBlunt Houses Premium Products를 인수하여 중요한 움직임을 보였습니다. 이 전략적 인수를 통해 Honasa는 BBlunt 헤어 스타일링 브랜드를 완전히 소유하고 관리할 수 있게 되었으며, 이를 통해 리더십 하에서 잠재적인 성장과 혁신이 가능해졌습니다. 이 전환은 Honasa가 경쟁적인 헤어 케어 시장에서 포트폴리오를 확장하려는 의지를 강조합니다.
• 2021년 12월, Procter & Gamble은 유명 헤어 스타일리스트 Jen Atkin이 설립한 헤어케어 및 스타일링 브랜드인 Ouai를 인수하여 화제를 모았습니다. 이 인수는 뷰티 산업에서 상당한 성장을 경험하고 있는 고급 헤어케어 부문에 P&G가 전략적으로 진출한다는 것을 의미합니다. 이 인수에도 불구하고 Ouai는 P&G의 추가 개발 및 홍보 리소스의 혜택을 받으면서 고유한 브랜드 정체성을 유지하면서 독립적으로 운영될 것입니다.

SKU-30143