글로벌 헤어 드라이어 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

헤어 드라이어 시장 분석

헤어 드라이어 시장은 기술과 혁신적인 기능의 발전으로 인해 주목할 만한 성장을 경험하고 있습니다. 최근 개발에는 곱슬거림과 정전기를 줄이는 데 도움이 되는 이온 기술의 통합이 포함되어 더 매끄럽고 윤기 나는 머리카락을 만들어냅니다. 브랜드는 또한 가벼운 디자인과 인체공학적 모양에 집중하여 스타일링 시 사용자의 편안함과 편의성을 향상시키고 있습니다.

또 다른 중요한 추세는 모발 유형과 수분 수준에 따라 열과 기류를 조절하는 온도 제어 센서가 장착된 스마트 헤어 드라이어의 도입입니다 . 이 기술은 모발을 열 손상으로부터 보호하고 건조 효율도 개선합니다. 또한 디퓨저 및 농축기와 같은 빠른 건조 기능과 부착물이 표준이 되어 다양한 스타일링 요구 사항을 충족합니다.

글로벌 헤어 드라이어 시장은 가처분 소득 증가와 개인 미용 제품에 대한 수요 증가로 인해 상당히 성장할 것으로 예상됩니다. 특히 소셜 미디어 영향력의 급증은 소비자들이 고품질 스타일링 도구에 투자하도록 장려합니다. 헤어 케어에 대한 인식이 계속 확대됨에 따라 지속 가능성과 에너지 효율성을 강조하는 브랜드는 친환경 제품에 대한 소비자 선호도와 일치하여 경쟁 우위를 확보할 수 있습니다.

헤어 드라이어 시장 규모

글로벌 헤어 드라이어 시장 규모는 2023년에 88억 8천만 달러로 평가되었으며, 2031년까지 139억 4천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 5.80%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

헤어 드라이어 시장 동향

“스마트 헤어 드라이어의 부상”

The hair dryer market is experiencing significant growth due to the increasing demand for smart hair dryers equipped with advanced technology. These devices offer features such as intelligent heat control, which adjusts temperature based on hair type, and connectivity to mobile apps for personalized settings. For instance, in June 2022, Dyson Limited re-launched its upgraded version of the ‘Airwrap’ hair dryer range, incorporating enhanced features to facilitate multiple styling functions such as curling, drying, straightening, and smoothing in a single device. The redesign focuses on delivering effective results while minimizing heat damage to hair. With its versatility and innovative design, this re-launch positions Dyson as a leader in the competitive hair styling market.

Report Scope and Hair Dryer Market Segmentation   

Hair Dryer Market Definition

A hair dryer, or blow dryer, is an electrical device designed to rapidly dry hair by blowing hot or cold air. It works by using a motor to drive a fan that circulates air over heating elements, allowing for adjustable heat settings. Hair dryers come with various features, including multiple speed and heat settings, diffusers for curly hair, and concentrator nozzles for focused airflow. They are widely used in homes and salons, providing convenience for quick hair drying and styling. In addition, modern hair dryers often incorporate technology to minimize heat damage and enhance hair health.

Hair Dryer Market Dynamics

Drivers

• Increasing Consumer Demand for Personal Grooming

The hair dryer market is significantly driven by the rising consumer demand for personal grooming and aesthetics. As awareness of self-care grows, individuals increasingly prioritize hair care in their daily routines. For instance, in July 2024, XSOOH unveiled its latest innovation, the ‘XSOOH High-Speed Hair Dryer,’ boasting a groundbreaking 110,000 RPM brushless DC motor. With wind speeds reaching 22 m/s, this dryer drastically cuts drying time from 20 minutes to just 5. It features intelligent heat control technology that monitors air temperature continuously, ensuring a safe drying experience, along with a tri-color light ring and functions for hot and cold air circulation to promote frizz-free hair.

• Expansion of E-commerce

The expansion of e-commerce significantly boosts the hair dryer market by offering consumers unprecedented access to diverse brands and models. Online platforms such as Amazon, eBay, and specialized beauty retailers allow consumers to compare features, read reviews, and find the best deals from the comfort of their homes. For instance, the rise of brands such as Dyson and their innovative hair dryers has been facilitated by strong online marketing and distribution strategies, leading to increased sales. In addition, the COVID-19 pandemic accelerated the shift to online shopping, prompting even traditional retailers to enhance their e-commerce presence, thus driving market growth significantly.

Opportunities

• Rising Influence of Social Media

The rising influence of social media, particularly platforms such as Instagram and YouTube, has created significant opportunities in the hair dryer market. Influencers and beauty gurus often showcase the latest hair dryer models, highlighting their features and styling results. For instance, in March 2024, Dyson launched the ‘Supersonic Nural’ hair dryer, promoting it as the ‘most intelligent hair dryer’ on the market. This model incorporates Scalp Protect Mode, utilizing sensors to manage heat flow and safeguard the scalp. It features a capsule illumination system that indicates safety based on temperature, along with Attachment Learning and Pause Detect to reduce heat damage. The dryer includes five smart attachments tailored for diverse hair types.

• Growth of the Beauty and Wellness Industry

The expanding beauty and wellness industry significantly boosts the demand for hair dryers. As salons and spas proliferate, professionals seek high-quality, reliable tools for styling, creating a market for professional-grade hair dryers. For instance, in January 2024, At CES 2024, L'Oréal Groupe introduced the AirLight Pro, a cutting-edge hair-drying tool developed in collaboration with hardware startup Zuvi. This innovative device employs infrared-light technology combined with wind to deliver faster drying and promote smoother, more hydrated hair. Notably, it consumes up to 31% less energy compared to traditional dryers. The AirLight Pro has been tested across various hair types for optimal results.

Restraints/Challenges

• High Competition in the Market

High competition in the hair dryer market significantly hinders growth. The saturation of brands and products results in intense rivalry, driving companies to engage in price wars to attract customers. This aggressive pricing strategy often leads to diminished profit margins as businesses struggle to maintain competitiveness. In addition, the constant pressure to differentiate products can lead to increased marketing and development costs, further squeezing profits. Companies may also resort to lowering quality to cut costs, impacting consumer satisfaction and brand loyalty. As a result, the overall market stability is compromised, making it difficult for businesses to thrive amidst the fierce competitive landscape.

• Changing Consumer Preferences

Changing consumer preferences pose a significant challenge for the hair dryer market. With an increasing focus on sustainability and environmental impact, consumers are demanding energy-efficient products. This shift compels manufacturers to invest in innovative technologies that reduce energy consumption while maintaining performance. However, developing and producing such advanced models can be costly and time-consuming, often leading to higher retail prices. In addition, manufacturers must navigate regulatory requirements regarding energy efficiency, further complicating the design and production process. As a result, companies that cannot meet these evolving consumer expectations may struggle to maintain market share and competitiveness, ultimately hindering overall market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Hair Dryer Market Scope

The market is segmented on the basis of type, product type, price range, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Corded
• Cordless

 Product Type

• Handheld Hair Dryer
• Hooded Hair Dryer

 Price Range

• Less Than USD 50
• USD 50 – USD 100
• More Than USD 100

 Application

• Professional
• Individual

Distribution Channel

• Offline
• Online

Hair Dryer Market Regional Analysis

The market is analyzed and market size insights and trends are provided by type, product type, price range, application and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the hair dryer market, driven by a large target population and a well-established fashion industry. The region's strong consumer preference for advanced hair care products and innovative styling tools fuels market growth. In addition, the increasing awareness of personal grooming and beauty standards contributes to the rising demand for hair dryers, further solidifying North America's leading position in this market.

Asia-Pacific is expected to grow at a significant rate in the hair dryer market due to increasing grooming awareness among consumers. With a large customer base in China and India, the demand for innovative and efficient hair drying solutions is rising. In addition, urbanization and rising disposable incomes in the region further fuel this growth, driving market expansion and investment opportunities.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Hair Dryer Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Hair Dryer Market Leaders Operating in the Market Are:

• Panasonic India (China)
•  Dyson (Singapore)
• Procter & Gamble (U.S.)
• Groupe SEB (France)
•  Coty Inc. (U.S.)
•  Koninklijke Philips N.V. (Netherlands)
•  VEGA (India)
•  Andis Company Inc. (U.S.)
• Revlon, Inc. (U.S.)
•  Helen of Troy Limited (U.S.)
•  Spectrum Brands, Inc. (U.S.)
•  Lunata Beauty (U.S.)
• Havells India Limited (India)
• Conair Corporation (U.S.)

Latest Developments in Hair Dryer Market

• In June 2022, Ghd Hair, a U.K.-based company specializing in hair appliances, launched the ‘Sunsthetic Collection,’ featuring an array of advanced hair dryers and straighteners. This collection showcases innovative technology designed to enhance styling efficiency and protect hair health. Each product is equipped with unique features to cater to diverse hair types and styling preferences, reflecting Ghd's commitment to quality and user experience in hair care
• In June 2022, Dyson Limited re-launched its upgraded version of the ‘Airwrap’ hair dryer range, incorporating enhanced features to facilitate multiple styling functions such as curling, drying, straightening, and smoothing in a single device. The redesign focuses on delivering effective results while minimizing heat damage to hair. With its versatility and innovative design, this re-launch positions Dyson as a leader in the competitive hair styling market
• 2021년 9월, SharkNinja는 열 손상을 일으키지 않고 초고속 건조를 위해 설계된 최초의 헤어 드라이어인 'Shark HyperAIR'를 출시했습니다. 이 혁신적인 제품은 다양한 유형의 머리카락을 대상으로 안전하고 효율적인 스타일링 경험을 보장합니다. 첨단 기술을 갖춘 Shark HyperAIR는 사용자가 원하는 스타일을 빠르고 효과적으로 구현할 수 있도록 하여 SharkNinja가 성능과 사용자 만족에 중점을 두고 헤어 케어 산업에 진출하게 되었습니다.
• 2021년 6월, 중국 가전 제조업체인 Realme은 Dizo와 협력하여 인도에서 헤어 드라이어와 트리머 시리즈를 출시했습니다. 이 파트너십은 인도 시장에 맞게 조정된 고품질 헤어 스타일링 제품을 제공하는 것을 목표로 합니다. 이 제품 라인은 사용자 친화적인 기능과 저렴한 가격을 강조하며, 혁신적인 기술과 디자인을 통해 고객의 일상적인 그루밍 경험을 향상시키려는 Realme의 노력을 반영합니다.
• 2021년 1월, 파나소닉 코퍼레이션은 건조하는 동안 머리카락에 수분을 공급하는 나노이 기술을 통합한 '나노이 EH-NA67-W' 헤어드라이어를 북미에서 출시했습니다. 이 첨단 기술은 머리카락을 손상으로부터 보호하고 더 건강하고 윤기 나는 결과를 촉진합니다. 이 제품은 다양한 유형의 머리카락에 맞게 설계되어 개인화된 경험을 보장합니다. 파나소닉은 사용자 만족과 머리카락 건강을 우선시하며 헤어 케어 산업에서 혁신을 계속하고 있습니다.

SKU-60829