글로벌 문화 관광 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

문화관광 시장 분석

문화 관광 시장은 기술과 혁신적인 방법의 발전으로 인해 상당한 성장을 경험했습니다. 증강 현실 (AR) 및 가상 현실 (VR)과 같은 기술은 여행객이 문화 경험에 참여하는 방식을 바꾸고 있습니다. 예를 들어, AR 앱을 사용하면 방문객이 대화형 콘텐츠로 역사적 장소를 탐험하여 지역 유산에 대한 이해와 감사를 높일 수 있습니다. VR 시뮬레이션을 통해 잠재적인 관광객은 방문하기 전에 목적지를 가상으로 경험하여 관심과 예약을 유도할 수 있습니다.

모바일 애플리케이션은 또한 문화 관광의 운영 방식을 변화시키고 있으며, 사용자 선호도에 따라 개인화된 여정과 가이드 투어를 제공합니다. 이러한 플랫폼은 지역 행사, 박물관 및 축제에 원활하게 접근할 수 있도록 하여 참여와 장기 체류를 촉진합니다.

게다가 소셜 미디어는 이러한 성장에서 핵심적인 역할을 하는데, 여행자들이 문화적 경험을 공유함으로써 다른 사람들의 여행 결정에 영향을 미칩니다. 이러한 추세는 요리 투어와 전통 공예 워크숍과 같은 틈새 문화 관광 상품의 증가로 이어졌습니다.

소비자들이 점점 더 진정한 경험을 추구함에 따라 문화 관광은 성장할 것으로 예상되며, 기술은 접근성과 참여를 더욱 강화할 것입니다. 이러한 기술과 문화 탐험의 융합은 이 산업에 유망한 궤적을 설정하고 있습니다.

문화관광 시장 규모

글로벌 문화 관광 시장 규모는 2023년에 65억 2,000만 달러로 평가되었으며, 2031년까지 152억 3,000만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 11.2%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

문화 관광 시장 동향

“경험적 여행의 부상”

문화 관광 시장의 성장을 이끄는 중요한 추세 중 하나는 체험 여행의 증가입니다. 관광객은 점점 더 현지 문화와 커뮤니티와 깊이 연결될 수 있는 몰입형 경험을 추구합니다. 이러한 추세는 워크숍, 요리 수업, 가이드 유산 투어의 인기 증가에서 잘 드러납니다. 예를 들어, 2021년 3월 Certified Africa는 United Airlines와 협력하여 올인원 아프리카 유산 여행 패키지를 출시했습니다. 이러한 포괄적인 상품에는 교통, 문화 투어, 공항 교통편, 숙박 시설 및 기타 다양한 서비스가 포함됩니다. 이 이니셔티브는 관광객의 전반적인 경험을 향상시키는 동시에 여행 물류를 간소화하도록 설계되었습니다. 또한 Certified Africa는 비자 요건, 예방 접종, COVID-19 예방 조치, 여행 보험을 포함한 필수적인 준비를 강조하여 여행객에게 원활하고 정보에 입각한 여행을 보장합니다.

보고서 범위 및 문화 관광 시장 세분화    

Cultural Tourism Market Definition

Cultural tourism is a form of travel that emphasizes experiencing and engaging with the unique cultural heritage, traditions, and lifestyle of a destination. This includes exploring historical sites, attending local festivals, tasting traditional cuisine, and participating in art and craft workshops. Travelers seek authentic experiences that connect them to the local community and its customs, enhancing their understanding of different cultures. Cultural tourism promotes the preservation of cultural heritage and contributes to the local economy by supporting artisans, performers, and local businesses. It fosters cross-cultural exchange, enriching both visitors and hosts through shared experiences and stories.

Cultural Tourism Market Dynamics

Drivers

• Adventure Tourism Integration

Adventure tourism integration significantly drives the cultural tourism market as travelers increasingly seek to combine physical activities with cultural experiences. Activities such as hiking to ancient ruins, participating in traditional festivals, or engaging in local crafts provide unique opportunities for exploration and immersion. For instance, trekking to Machu Picchu not only offers breathtaking scenery but also allows visitors to connect with Incan history and culture. Similarly, biking through the vineyards of Tuscany enables tourists to taste local wines while appreciating the region's heritage. This blend of adventure and culture attracts diverse travelers, expanding the market and enhancing overall visitor satisfaction.

• Rising Culinary Tourism Trends

Culinary tourism is rapidly gaining traction, as tourists increasingly seek authentic gastronomic experiences that reflect local cultures. This trend is driven by a growing interest in food as a cultural expression. For instance, events such as the San Sebastián Gastronomika festival in Spain attract food enthusiasts from around the globe, showcasing the region’s culinary heritage. In addition, cities such as Bangkok and Mexico City are popular for street food tours that immerse visitors in local flavors and cooking techniques. As travelers prioritize unique food experiences, destinations are responding by offering cooking classes, food tours, and farm-to-table dining, further propelling the growth of cultural tourism.

Opportunities

• Cultural Heritage Preservation

The emphasis on cultural heritage preservation significantly boosts the cultural tourism market. Countries such as Italy and Greece invest heavily in restoring historical sites, such as the Colosseum and the Acropolis, making them more accessible and appealing to tourists. This investment not only attracts visitors seeking authentic experiences but also stimulates local economies through job creation in tourism and conservation sectors. Events such as the UNESCO World Heritage Sites designation further enhance visibility and interest. As destinations prioritize heritage conservation, opportunities arise for local artisans, guided tours, and educational programs, fostering a sustainable tourism model that celebrates and preserves cultural identities while benefiting communities economically. For instance, in November 2021, MyHeritage Ltd. partnered with Expedia Group to unveil the Heritage Travel Hub, aimed at helping travelers design their ultimate heritage tours. This innovative platform enables users to explore ancestral lands while connecting family history research with travel planning. Through rich content and user-friendly features, the partnership strives to provide a meaningful travel experience, enriching individuals’ connections to their heritage through unforgettable vacations.

• Sustainable Tourism Initiatives

Sustainable tourism initiatives present significant opportunities in the cultural tourism market by aligning with travelers' growing preferences for eco-friendly and socially responsible experiences. Destinations that implement sustainability practices, such as supporting local artisans, utilizing renewable energy, and promoting conservation, attract tourists eager to engage with authentic cultures while minimizing their environmental impact. For instance, Bhutan's "High Value, Low Impact" tourism policy encourages travelers to experience its rich heritage while preserving its pristine environment. This approach not only benefits local communities economically but also enhances cultural exchanges, fostering a deeper appreciation for traditions and lifestyles, thus driving growth in the sustainable cultural tourism sector.

Restraints/Challenges

• Political Instability and Safety Concerns

Political instability and safety concerns significantly hinder the cultural tourism market. Regions experiencing unrest or conflict often see a sharp decline in tourist arrivals as potential visitors prioritize safety. Negative media coverage surrounding ongoing conflicts can damage a destination's reputation, leading to long-lasting perceptions of danger and instability. Consequently, cultural heritage sites may suffer from reduced visitor numbers, affecting local economies reliant on tourism. In addition, safety issues can lead to increased costs for security measures, further deterring travelers. This combination of factors creates an environment where cultural tourism struggles to thrive, limiting opportunities for growth in affected regions.

• Changing Consumer Preferences

Changing consumer preferences pose a significant challenge to the cultural tourism market. The rise of digital experiences, including virtual tours and online cultural exhibitions, attracts a segment of tourists who prioritize convenience and cost savings over traditional travel. As more people engage with cultural content from home, demand for on-the-ground cultural tourism diminishes. This shift can lead to reduced visitor numbers at cultural sites, impacting local economies that rely on tourism revenue. Furthermore, it can create a perception that authentic cultural experiences are accessible digitally, potentially discouraging travelers from investing time and resources in physical visits to cultural destinations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Cultural Tourism Market Scope

The market is segmented on the basis of type, category and travel type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Domestic Cultural Tourism
• International Cultural Tourism

 Category

• Cultural Eco-Tourism
• Indigenous Cultural Tourism
• Socio-Cultural Tourism

 Travel Type

• Business Travel
• Leisure Travel
• Others

Cultural Tourism Market Regional Analysis

The market is analyzed and market size insights and trends are provided type, category and travel type as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the cultural tourism market during the forecast period, driven by a growing emphasis on sustainability and increased research and development activities. This region's commitment to eco-friendly practices and innovative tourism solutions attracts travelers seeking authentic cultural experiences. In addition, the integration of technology in promoting cultural heritage further enhances the appeal, solidifying North America's leading position in the market.

Asia-Pacific is expected to show significant growth in the cultural tourism market during the forecast period. The region is projected to register the highest CAGR due to a rise in millennial tourists seeking unique cultural experiences. Factors contributing to this growth include increased disposable income, a growing interest in heritage and traditions, and surging infrastructural development, enhancing accessibility to various cultural attractions.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Cultural Tourism Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Cultural Tourism Market Leaders Operating in the Market Are:

• Internova Travel Group (U.S.)
• Aracari (Peru)
• Frosch International Travel (U.S.)
• SARL Undiscovered Mountains (France)
• Adventure Alternative Ltd (U.K.)
• Intrepid Group (Australia)
• 인력거 여행 그룹 -(영국)
• 스텝스 트래블(영국)
• Australia's Guide Pty. Ltd. (호주)
• 엔보이 호스텔(미국)
• ACE 문화 투어(미국)
• 클래식 저니스 LLC(미국)
• Exodus Travels Limited(영국)
• 쿠두 트래블 리미티드(영국)
• Martin Randall Travel Ltd(영국)
• 네이처 퀘스트 유한회사(영국)
• Hopes & Dreams Ltd(영국)
• 스페이스 아일랜드 그룹(스페인)
• 제로 2 인피니티 SL(스페인)
• 오디세이 월드(미국)

문화관광 시장의 최신 동향

• 2021년 11월, MyHeritage Ltd.는 Expedia Group과 협력하여 여행객이 최고의 유산 투어를 설계할 수 있도록 돕는 것을 목표로 하는 Heritage Travel Hub를 공개했습니다. 이 혁신적인 플랫폼을 통해 사용자는 조상의 땅을 탐험하고 가족 역사 연구를 여행 계획과 연결할 수 있습니다. 풍부한 콘텐츠와 사용자 친화적인 기능을 통해 이 파트너십은 의미 있는 여행 경험을 제공하고 잊을 수 없는 휴가를 통해 개인의 유산과의 연결을 풍부하게 하는 데 주력합니다.
• 2021년 3월, Certified Africa는 United Airlines와 협력하여 올인원 아프리카 문화 유산 여행 패키지를 출시했습니다. 이러한 포괄적인 상품에는 교통, 문화 투어, 공항 교통편, 숙박 시설 및 기타 다양한 서비스가 포함됩니다. 이 이니셔티브는 관광객의 전반적인 경험을 향상시키는 동시에 여행 물류를 간소화하도록 설계되었습니다. 또한 Certified Africa는 비자 요건, 예방 접종, COVID-19 예방 조치 및 여행 보험을 포함한 필수 준비를 강조하여 여행객에게 원활하고 정보에 입각한 여행을 보장합니다.
• 2022년 5월, 저명한 여행사인 EF Go Ahead Tours는 Beyond the Year of Return 캠페인에 맞춰 가나로 가는 새로운 유산 투어 패키지를 출시했습니다. 이 12일 가이드 어드벤처는 여행객을 가나의 풍부한 역사와 문화에 몰입시켜 교육과 개인적 재연결의 기회를 제공합니다. 역사적 유적지를 탐험하고 지역 사회와 교류함으로써 참가자는 자신의 뿌리에 대한 더 깊은 이해를 얻고 의미 있는 여행 경험을 육성합니다.

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