글로벌 아침 시리얼 시장 규모, 점유율 및 추세 분석 보고서 – 산업 개요 및 2031년까지의 예측

아침 시리얼 시장 분석

글로벌 아침 시리얼 시장은 식습관의 변화와 소비자의 식습관에 대한 서구 문화의 영향으로 인해 상당한 성장을 경험하고 있습니다. 소비자들이 최소한의 준비만으로 간편하게 먹을 수 있는 식품 솔루션을 점점 더 많이 찾으면서, 아침 시리얼은 바쁜 라이프스타일에 맞는 접근 가능한 옵션을 제공합니다. 또한, 영양가 있고 건강한 음식 옵션에 대한 선호도가 높아짐에 따라 시장 수요가 더욱 커지고 있습니다. 편의점의 확장은 브랜드 인지도를 높이는 데 중요한 역할을 하며, 이를 통해 아침 시리얼 부문의 매출이 증가합니다. 주목할 만한 추세는 소비하기 전에 데워 먹는 죽과 같은 제품을 포함하는 핫 시리얼 부문의 부활입니다. 이 부문은 소비자들이 영양가 있고 준비하기 쉬운 편안한 음식을 찾으면서 인기를 얻고 있습니다. 게다가, 프리미엄 아침 시리얼에 대한 수요가 증가하는 것은 소비자들이 향상된 영양상의 이점을 제공하는 고품질 제품에 투자하려는 의지를 반영합니다. 전반적으로 아침 시리얼 시장은 지속적인 성장을 위한 좋은 위치에 있으며, 핫 시리얼 부문은 편리하고 만족스러운 식사 옵션을 찾는 건강을 의식하는 소비자에게 어필하며 상승 궤도를 유지할 것으로 예상됩니다.

아침 시리얼 시장 규모

글로벌 아침 시리얼 시장 규모는 2023년에 616억 달러로 평가되었으며, 2031년까지 981억 9천만 달러에 도달할 것으로 예상되며, 2024년에서 2031년까지의 예측 기간 동안 CAGR은 6.00%입니다. Data Bridge Market Research에서 큐레이팅한 시장 보고서에는 시장 가치, 성장률, 세분화, 지리적 범위, 주요 업체와 같은 시장 시나리오에 대한 통찰력 외에도 심층적인 전문가 분석, 가격 분석, 브랜드 점유율 분석, 소비자 설문 조사, 인구 통계 분석, 공급망 분석, 가치 사슬 분석, 원자재/소모품 개요, 공급업체 선택 기준, PESTLE 분석, Porter 분석 및 규제 프레임워크가 포함됩니다.

아침 시리얼 시장 동향

“ 식물성 시리얼 인기 증가”

아침 시리얼 시장은 편리하고 영양가 있는 음식 옵션에 대한 소비자 수요의 급증에 힘입어 강력한 성장을 보이고 있습니다. 주목할 만한 추세 중 하나는 식물성 시리얼의 인기 증가로, 건강한 식습관으로의 광범위한 변화를 반영합니다. 소비자는 단백질이 풍부하고 설탕이 적은 옵션을 포함하여 식단 선호도에 맞는 제품을 점점 더 많이 찾고 있습니다. 예를 들어, Kellanova와 같은 브랜드는 식물성 단백질과 통곡물이 풍부한 시리얼을 출시하여 건강을 의식하는 개인을 대상으로 했습니다. 이러한 추세는 영양가 있는 아침 식사 선택에 대한 소비자 선호도를 해결하고 환경에 미치는 영향이 낮은 재료를 사용하여 지속 가능성을 증진합니다. 또한 전자 상거래의 증가로 소비자가 다양한 아침 시리얼을 더 쉽게 이용할 수 있게 되어 브랜드 가시성과 시장 침투력이 향상되었습니다. 그 결과 아침 시리얼 시장은 건강, 편의성 및 지속 가능성에 중점을 둔 다양한 소비자 기반의 요구를 충족하도록 발전하고 있습니다.

보고서 범위 및 아침 시리얼 시장 세분화  

Breakfast Cereals Market Definition

Breakfast cereals are processed food products typically made from grains such as wheat, corn, oats, or rice and are designed to be consumed as a morning meal. They can be found in various forms, including flakes, puffs, clusters, or granola, and are often fortified with vitamins and minerals to enhance their nutritional value. Breakfast cereals are usually enjoyed with milk or yogurt and may be sweetened or flavored to appeal to consumers, particularly children. They are convenient, quick to prepare, and are often marketed as a healthy breakfast option, providing essential nutrients such as fiber, carbohydrates, and protein to start the day.

Breakfast Cereals Market Dynamics

Drivers

• Changing Consumer Preferences for Healthy Diets

Changing consumer preferences are significantly driving the breakfast cereals market, as individuals increasingly prioritize convenience and health in their daily diets. For instance, brands such as Kellogg's and General Mills have successfully introduced a variety of cereals designed for busy lifestyles, offering products that combine nutrition with convenience. Additionally, the trend toward health-conscious eating has prompted consumers to seek cereals that are lower in sugar and enriched with whole grains, proteins, and essential vitamins. This shift is indicative of a broader movement toward healthier food choices, further bolstered by the increasing availability of such products in retail and online channels. As consumer preferences continue to evolve, the demand for convenient and nutritious breakfast options is expected to drive market growth significantly.

• Rising Demand for Hot Cereals

The rising demand for hot cereals, such as oatmeal and porridge, is significantly contributing to the growth of the breakfast cereals market, driven by their comforting qualities and nutritional benefits. Consumers are increasingly gravitating toward these warm, hearty options due to their rich fiber content and ability to provide sustained energy throughout the day. For instance, brands such as Quaker Oats have seen a resurgence in popularity, offering a variety of instant oatmeal products that cater to busy lifestyles while delivering health benefits. This trend highlights a growing preference for wholesome, satisfying breakfasts that meet nutritional needs and enhance the overall breakfast experience. As more consumers prioritize comfort and nutrition, the hot cereals market is well-positioned for continued expansion.

Opportunities

• Increasing Preference for Convenient and Time-Saving Solutions

Convenience and time-saving solutions represent a significant market opportunity for breakfast cereals, driven by the increasing demand for quick and easy meal options amid busy lifestyles. Many consumers, particularly working professionals and families, are seeking breakfast solutions that require minimal preparation time, making ready-to-eat cereals an attractive choice. For instance, brands such as Special K offer pre-packaged single-serve bowls that require no preparation and can be consumed on the go, catering to individuals with hectic morning schedules. Additionally, Quaker Oats has introduced instant oatmeal cups that can be prepared in minutes by simply adding hot water, appealing to those looking for a nutritious breakfast without the hassle. This emphasis on convenience enhances consumer satisfaction and positions breakfast cereals as a staple in the modern diet, contributing to sustained market growth. As manufacturers continue to innovate and provide convenient packaging solutions, the breakfast cereals market is well-positioned to meet the evolving needs of today’s fast-paced consumers.

• Rising Innovations and Product Variety

Innovation and product variety represent significant market opportunities in the breakfast cereals sector, as the introduction of diverse flavors, textures, and formulations attracts a broader consumer base and enhances market growth. For instance, brands such as Kashi have successfully launched a range of cereals that cater to health-conscious consumers by offering organic, whole grain, and plant-based options. Their Kashi GO line features cereals packed with protein and fiber while incorporating unique flavors such as cinnamon and berry, appealing to both health enthusiasts and those seeking taste. Similarly, companies such as Cheerios have expanded their product lines to include gluten-free varieties, making their cereals accessible to individuals with dietary restrictions. By continuously innovating and diversifying product offerings, brands can tap into the growing demand for healthier breakfast options, accommodating various dietary preferences and lifestyle choices. This adaptability enhances brand loyalty and positions companies to capture a larger share of the evolving breakfast cereals market, thereby driving overall growth.

Restraints/Challenges

• Stringent Regulations and Compliances

Regulatory challenges are a significant hurdle for the breakfast cereals industry, as manufacturers must navigate a complex landscape of food safety and labeling regulations that vary across different countries. Compliance with these regulations can be both intricate and costly, requiring companies to invest in legal expertise and quality assurance processes. For instance, in the European Union, strict regulations mandate detailed labeling requirements that include nutritional information, ingredient transparency, and allergen declarations, which can differ from those in the U.S. market. Failure to comply with these regulations risks hefty fines and lead to product recalls, damaging a brand's reputation. Additionally, as governments increasingly focus on public health and nutrition, the regulatory landscape is likely to become even more stringent, further complicating compliance efforts for manufacturers. As a result, the need to keep pace with evolving regulations while managing operational costs remains a critical challenge in the breakfast cereals market.

• False Nutritional Claims and Misinformation

Nutritional claims and misinformation present a considerable challenge for the breakfast cereals market, as increasingly informed consumers demand transparency regarding the health benefits and ingredients of their food. With a wealth of information available online, consumers are more likely to scrutinize labels and question claims made by brands, leading to skepticism and potential distrust. For instance, a product marketed as "healthy" may face backlash if consumers discover it contains high levels of added sugars or artificial ingredients, even if those claims are technically accurate.  This environment of heightened scrutiny means that brands must ensure their marketing claims are accurate and invest in transparent communication strategies to maintain credibility. Consequently, navigating the complexities of nutritional claims while combating misinformation remains a significant challenge for market players.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Breakfast Cereals Market Scope

The market is segmented on the basis of product type, distribution channel, and ingredient type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Ready-to-cook Cereals
• Ready-to-eat Cereals

Distribution Channel

• Supermarket
• Convenience Store
• E-Commerce
• Others

Ingredient Type

• Wheat
• Rice
• Corn
• Barley
• Oats

Breakfast Cereals Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, distribution channel, and ingredient type as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America is anticipated to lead the breakfast cereals market due to its high penetration rates and strong consumer demand. The region boasts the highest per capita consumption of both hot and ready-to-eat cereals compared to other areas globally. This trend reflects the growing preference for convenient and quick breakfast options among consumers. Additionally, the established presence of major cereal brands and continuous innovation in product offerings contribute to North America's dominance in this market.

Asia-Pacific is projected to be the fastest-growing market for breakfast cereals, fueled by increasing demand for processed food products in countries such as Japan, China, and India. This growth is driven by changing dietary habits as consumers become more health-conscious, seeking convenient yet nutritious options. The rise in lifestyle-related health issues has prompted individuals to prioritize nutritional food products, influencing their purchasing decisions. As a result, the breakfast cereals industry is experiencing significant expansion, with companies innovating to meet the evolving preferences of consumers in this dynamic market.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Breakfast Cereals Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Breakfast Cereals Market Leaders Operating in the Market Are:

• General Mills Inc. (U.S.)
• Kellanova (U.S.)
• Nestlé (Switzerland)
• Bob’s Red Mill Natural Foods (U.S.)
• Nature's Path (Canada)
• Hometown Food Company (U.S.)
• Purely Elizabeth (U.S.)
• The Quaker Oats Company (U.S.)
• Northern Quinoa Production Corporation (Canada)
• Love Grown Inc. (U.S.)
• Gluten-Free Prairie (U.S.)
• Avena Foods Limited (Canada)

Latest Developments in Breakfast Cereals Market

• In April 2024, Kellogg’s India introduced Froot Loops, a vibrant breakfast cereal specifically targeted at children. The product aims to provide a fun, fruity experience that appeals to young consumers and their parents
• In January 2024, WK Kellogg Co. launched a new range of better-for-you cereal products in chocolate and fruit flavors. These offerings are designed for health-conscious Gen Z consumers who prefer protein-packed, zero-sugar options over traditional sugary cereals
• In December 2023, Weetabix, a well-known breakfast cereal brand in the U.K., expanded its market presence by acquiring Deeside Cereals. This strategic move not only enhances Weetabix's product portfolio but also strengthens its competitive position in the local market
• In February 2021, Tata Consumer Products Ltd (TCPL) solidified its footprint in the breakfast segment by acquiring a complete stake in Kottaram Agro Foods' Soulfull brand. This acquisition brings a variety of millet-based snacks and cereals into TCPL’s portfolio, appealing to health-focused consumers
• In June 2020, Orkla strengthened its market position in Norway by acquiring Havrefras, a cereal brand previously owned by PepsiCo. This acquisition allows Orkla to diversify its product offerings and solidify its status as a leading manufacturer in the breakfast cereal sector

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