- In April 2024, Kellogg’s India introduced Froot Loops, a vibrant breakfast cereal specifically targeted at children. The product aims to provide a fun, fruity experience that appeals to young consumers and their parents
- In January 2024, WK Kellogg Co. launched a new range of better-for-you cereal products in chocolate and fruit flavors. These offerings are designed for health-conscious Gen Z consumers who prefer protein-packed, zero-sugar options over traditional sugary cereals
- In December 2023, Weetabix, a well-known breakfast cereal brand in the U.K., expanded its market presence by acquiring Deeside Cereals. This strategic move not only enhances Weetabix's product portfolio but also strengthens its competitive position in the local market
- In February 2021, Tata Consumer Products Ltd (TCPL) solidified its footprint in the breakfast segment by acquiring a complete stake in Kottaram Agro Foods' Soulfull brand. This acquisition brings a variety of millet-based snacks and cereals into TCPL’s portfolio, appealing to health-focused consumers
- In June 2020, Orkla strengthened its market position in Norway by acquiring Havrefras, a cereal brand previously owned by PepsiCo. This acquisition allows Orkla to diversify its product offerings and solidify its status as a leading manufacturer in the breakfast cereal sector
Frequently Asked Questions
The market is segmented based on Segmentation, By Product Type (Ready-to-cook Cereals and Ready-to-eat Cereals), Distribution Channel (Supermarket, Convenience Store, E-Commerce, and Others), Ingredient Type (Wheat, Rice, Corn, Barley, and Oats) – Industry Trends and Forecast to 2031
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The Global Breakfast Cereals Market size was valued at USD 61.60 USD Billion in 2023.
The Global Breakfast Cereals Market is projected to grow at a CAGR of 6% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
