White goods refer to large household appliances primarily designed for daily use in domestic settings. These typically include refrigerators, washing machines, ovens, dishwashers, and air conditioners. Named for their traditional white enamel finish, these appliances play a crucial role in enhancing convenience, efficiency, and comfort in homes. White goods are generally characterized by their larger size and capacity compared to smaller appliances, often requiring permanent installation. They contribute significantly to modern lifestyles by automating tasks such as food preservation, laundry, and cooking. In recent years, the definition has expanded to include energy-efficient and smart appliances that integrate technology for improved functionality and user experience. Overall, white goods are essential components of contemporary household life.
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Data Bridge Market Research analyzes that the Middle East and Africa White Goods Market is expected to reach USD 48,025.841 million by 2031 from USD 32,116.510 million in 2023, growing with a substantial CAGR of 5.26% in the forecast period of 2024 to 2031.
Key Findings of the Study
Growing Consumption of Washing Machines in Medical Facilities
Washing machines are used to get the dirt out of the clothes. In hospitals, laundry service is important from the healthcare point of view. Hospitals receive hundreds of patients everyday who suffer from different diseases. Their clothes get infected from the bacterial effects and diseases they carry with them.
In general, hospitals use washing machines that are designed for high temperature water. Generally, clothes are washed around 60-to-70-degree temperature to get rid of the bacteria and diseases. The clothes are usually left for at least 10 minutes in the washing machine for the washing purpose.
Washing machines help in the control of infectious diseases which can transfer from individual to others. Washing machines are required to maintain the standard of hygiene in the hospitals. Special detergents are used which can kill the bacteria such as Methicillin-resistant Staphylococcus aureus and microbes during the cleaning of the clothes to avoid the risk of cross infection.
Disposing off the infected clothes is not possible every time. Throwing of clothes with infectious diseases will also contaminate the surrounding, resulting in soil and air pollution. Washing clothes is primarily a suitable option for all these possible problems. Hence, demand of washing machines is increasing in the hospitals.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016 - 2021)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Product (Refrigerator, Air Conditioners, Washing Machines, Cooker, Ovens, Dishwashing Machines, Water Dispenser/RO System, Fans, Electric & Gas Heaters, Freezers, Personal Care, Smart Medical Device, and Others)
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Countries Covered
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Saudi Arabia, U.A.E., Egypt, Qatar, Kuwait, Oman, Algeria, Morocco, Tunisia, Libya, and Rest of Middle East and Africa
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Market Players Covered
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Samsung (South Korea), LG Electronics (South Korea), Whirlpool Corporation (U.S.), Haier (China), Robert Bosch GmbH (Germany), Mitsubishi Electric Corporation (Japan), AB Electrolux (Sweden), The Middleby Corporation (U.S.), Nikai Group (Dubai) and SUPER GENERAL (Dubai)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
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Segment Analysis
The Middle East and Africa white goods market is segmented into one notable segment based on product.
- On the basis of product, the market is segmented into refrigerator, air conditioners, washing machines, cooker, ovens, dishwashing machines, water dispenser/ro system, fans, electric & gas heaters, freezers, personal care, smart medical device and others
In 2024, the refrigerator segment is expected to dominate the market
In 2024, the refrigerator segment is expected to dominate the market with a market share of 89.91% due to rising urbanization, increasing disposable incomes, and growing demand for energy-efficient appliances in hot climates.
Major Players
Data Bridge Market Research Samsung(South Korea), LG Electronics(South Korea), Whirlpool Corporation(Michigan), Haier(China), Robert Bosch GmbH(Germany) as the major players in the Middle East and Africa White Goods Market.
Market Developments
- In May, 2024 LG Electronics unveiled its latest home entertainment lineup for the Middle East and Africa (MEA) region, showcasing cutting-edge technology and innovative features. The new range includes OLED TVs with enhanced picture quality, immersive audio experiences, and AI-driven capabilities that elevate the viewing experience. LG's commitment to sustainability is also evident, as the company incorporates eco-friendly practices in its production processes. This new lineup is designed to meet the evolving demands of consumers in the MEA region, positioning LG as a leader in the home entertainment sector
- In April, 2024 Arçelik has completed the acquisition of Whirlpool's subsidiaries in Morocco and the UAE, along with its operations in the MENA region. This move is part of Arçelik's strategy to expand its presence and strengthen its market position in the home appliances sector. The acquisition is expected to enhance Arçelik’s portfolio and operational capabilities in these key markets.
- In November, 2023 Haier participated in the Big 5 Global 2023 in Dubai, showcasing its commitment to innovation and quality in the appliance industry. The brand emphasized its customer-centric approach, offering state-of-the-art technology that enhances daily living. Haier aims to strengthen partnerships in the Gulf region while providing accessible, top-tier appliances that cater to diverse consumer needs. The company aspires to lead in the HVAC market by delivering high-quality solutions and contributing to regional infrastructure development
- In June, 2022 Samsung announced an extended warranty policy for its home appliances in the UAE, offering a three-year warranty for all customers. This initiative reflects Samsung's commitment to enhancing customer satisfaction and ensuring confidence in the durability and reliability of its products
Regional Analysis
Geographically, the countries covered in the Middle East and Africa white goods market report are the Saudi Arabia, U.A.E., Egypt, Qatar, Kuwait, Oman, Algeria, Morocco, Tunisia, Libya, and Rest of Middle East and Africa.
As per Data Bridge Market Research analysis:
Saudi Arabia is expected to dominate and be the fastest growing country in the market
Saudi Arabia dominates the Middle East and Africa white goods market through strategic investments, expanding manufacturing capabilities, and strong partnerships with global brands. Its growing consumer demand, robust infrastructure, and government support foster market leadership and regional influence.
Saudi Arabia is expected to dominate the Middle East and Africa white goods market through growing consumer demand, strategic investments in manufacturing, government support via Vision 2030, and strong partnerships with international brands, positioning it as a regional trade hub.
For more detailed information about the Middle East and Africa white goods market report, click here – https://www.databridgemarketresearch.com/ko/press-release/middle-east-and-africa-white-goods-market
