Growing Consumption of Convenience or Frozen Foods among the Consumers drives the demand for Kenya, Uganda, Tanzania, and Rwanda Potato Processing Market

Potato processing involves a multitude of techniques to achieve desired end products. This process is typically carried out in specialized potato processing plants that are equipped with various tools and equipment. The typical steps involved in the production of French fries, chips, flakes, and starch include cleaning, peeling, and washing, slicing, and blanching of fresh potatoes. Processed potato products are used by households, fast food chains, and restaurants as they are already partially prepared, which reduces the time required to prepare dishes such as French fries, soups, salads, and potato snacks. Processed potato is used in a variety of applications by many end-user industries, including snack industry, ready to cook foods industry, bakery, and foodservice industry among others.

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Data Bridge Market Research analyzes the Kenya, Uganda, Tanzania, and Rwanda Potato Processing Market is expected to reach USD 720.84 million by 2034 from USD 553.15 million in 2023, growing with a substantial CAGR of 2.5% in the forecast period of 2024 to 2034. Growth of restaurant and quick service food sectors will drive the market growth.

Key Findings of the Study

Growing Consumption of Convenience or Frozen Foods among the Consumers

There is an increasing trend in the demand for convenience or frozen foods. Numerous factors have contributed to the rise in demand for frozen or convenient potato products. First of all, as a result of busier lifestyles, people now need quick and simple meal options. The products made from frozen potatoes provide a fast and easy solution. Additionally, frozen potato products have a longer shelf life than fresh potato products, which makes them a sensible choice for customers who want to stock up on essentials.Moreover, because frozen potato products are adaptable and can be used in a variety of dishes, from sides to main courses, both home cooks and food service providers favor them. Furthermore, the cost of frozen potato products is frequently lower than that of fresh potatoes, which is another important consideration for people trying to cut costs on groceries. Overall, the rising demand for frozen potato products is being driven by a combination of convenience, usefulness, versatility, and affordability. The increasing demand for convenience and frozen potato products is driven by the need for quick, easy, and versatile meal options amidst busier lifestyles. The extended shelf life, affordability, and adaptability of frozen potatoes further contribute to their growing popularity.

Report Scope and Market Segmentation

Segment Analysis:

The Kenya, Uganda, Rwanda, and Tanzania potato processing market is segmented into six notable segments based on category, type, shape, packaging, application and end-user.

• On the basis of category, the market is segmented into inorganic and organic

In 2024, the inorganic segment is expected to dominate the Kenya, Uganda, Rwanda, and Tanzania potato processing market

In 2024, inorganic segment is expected to dominate the market with a 60.67% market share due to high yield and higher demand in potato processing industries.

• On the basis of product type, the market is segmented into frozen, ambient, dehydrated

In 2024, the frozen segment is expected to dominate the Kenya, Uganda, Rwanda, and Tanzania potato processing market

In 2024, frozen segment is expected to dominate the market with a 51.89% market share due to advancements in the freezing technologies and high demand in hotels and restaurants.

• On the basis of shape, the market is segmented into dices, round, tater drums, shreds, others. In 2024, dices segment is expected to dominate the market with a 45.87% market share
• On the basis of packaging, the market is segmented into pouches, cardboard boxes, cans, and others. In 2024, pouches segment is expected to dominate the market with a 52.46% share
• On the basis of application, the market is segmented into ready-to-cook & prepared meals, snacks and bakery industry, baby food (bottled), dough mixtures, soups and jams, others. In 2024, ready-to-cook & prepared meals segment is expected to dominate the market with a 50.56% market share
• On the basis of end-user, the market is segmented into food service sector and retail/household. In 2024, food service sector segment is expected to dominate the market with a 72.97% market share

Major Players

Data Bridge Market Research analyzes Tropical Heat. (Kenya), Norda Industries Limited (Kenya), Leson Company Ltd (Tanzania), Butcher (Sereni Fries) (Kenya), and Wedgehut Foods Ltd (Kenya), as the major players operating in the market.

Market Development

• In April 2022, Tropical Heat. has launched new product lines, including healthy snacks and breakfast cereals. The upcoming range features innovative items such as rice cakes made with brown rice and flavored chocolate rice cakes, which offer a low-calorie alternative to traditional snacks. These products aimed to bridge the gap between health and taste, catering to consumers seeking nutritious yet flavorful options. Additionally, Tropical Heat is expanding its market presence, now operating in 25 countries, with plans to reach 30 soon
• In May 2022 Butcher. (Sereni Fries) has presented their Good Potato Initiative in the event held in between 30 May - 2 June, at the 11th World Potato Congress in Dublin, T. This program trained Kenyan smallholder farmers in Good Agricultural Practices and Climate Smart Agricultural Practices to overcome challenges such as traditional farming methods and inadequate information. This initiative aimed to increase crop productivity, reduce post-harvest losses, and improve farmers' standards of living through contract farming. It also focuses on poverty eradication, job creation, and food security enhancement, significantly benefiting women and youth
• In August 2022, Butcher. (Sereni Fries) has launched new product: frozen chips. The product includes three cuts—matchstick, medium, and standard—and offers convenience, quality, and reduced preparation time. This expansion has helped the company to increase their production capacity to 40 tons per day and tap into the retail and export markets. This launch has also created 15 new jobs, growing the workforce from 48 to 63 employees
• In September 2022, Wedgehut Foods Ltd. specializes in adding value to potato varieties such as Markies, Shangi, Arizona, and Destiny. Being a part of the Mavuno Zaidi program with Syngenta and IDH, the company has planned to support 100,000 farmers with financing. They are also collaborating with AgricoPSA to advance Kenya’s potato value chain

Regional Analysis

On the basis of geography, the market is segmented into Kenya, Rwanda, Uganda, and Tanzania

As per Data Bridge Market Research analysis:

Kenya is expected to be the dominant and fastest growing country in the market

Kenya is expected to be the dominant and fastest growing country in the market due to its well-established infrastructure, advanced processing technology, and higher levels of investment in the sector compared to other East African countries.

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