Rapport d’analyse de la taille, de la part et des tendances du marché mondial du spa – Aperçu et prévisions du secteur jusqu’en 2031

Analyse du marché du spa

Le marché du spa connaît une croissance importante, portée par une sensibilisation croissante des consommateurs à la santé et au bien-être. Les récentes avancées technologiques ont transformé les services de spa, améliorant l'expérience client et l'efficacité opérationnelle. Une évolution notable est l'intégration de la réalité virtuelle (RV) dans les soins de spa, permettant aux clients de s'immerger dans des environnements apaisants, améliorant ainsi la relaxation. De plus, l'essor des applications mobiles pour la réservation et les recommandations de soins personnalisés a rationalisé les interactions avec les clients, améliorant l'accessibilité et l'engagement des services.

En outre, les technologies de traitement innovantes, telles que la cryothérapie et les saunas infrarouges, ont gagné en popularité pour leurs bienfaits thérapeutiques, attirant une clientèle plus large intéressée par des solutions de bien-être holistiques. L'utilisation de technologies de soins de la peau avancées, telles que la thérapie par LED et la microdermabrasion, complète davantage les traitements de spa traditionnels, attirant les consommateurs à la recherche de services et de solutions anti-âge efficaces .

La croissance du marché du spa est également alimentée par l’importance croissante accordée aux soins personnels et au bien-être mental, en particulier après la pandémie. Cette tendance a incité les spas à diversifier leurs offres, notamment en proposant des programmes de bien-être et des thérapies holistiques, qui font désormais partie intégrante de leurs modèles commerciaux. Dans l’ensemble, le secteur du spa est prêt à poursuivre son expansion à mesure qu’il s’adapte à l’évolution des préférences des consommateurs et qu’il tire parti des technologies innovantes.

Taille du marché du spa

Français La taille du marché mondial du spa a été évaluée à 67,81 milliards USD en 2023 et devrait atteindre 175,22 milliards USD d'ici 2031, avec un TCAC de 12,60 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché du spa

« L’essor du tourisme de bien-être sur le marché du spa »

Le marché du spa connaît une croissance significative en raison de l'essor du tourisme de bien-être. Les voyageurs accordant de plus en plus d'importance à la santé et au bien-être lors de leurs voyages, les spas deviennent des éléments essentiels des expériences de voyage. Des destinations telles que Bali et Tulum capitalisent sur cette tendance en proposant des retraites de spa luxueuses qui intègrent des soins holistiques et des thérapies naturelles. Par exemple, selon le rapport du Département des affaires économiques et sociales, 68 % de la population mondiale (2,5 milliards) vivra dans des zones urbaines d'ici 2050 selon les Nations Unies. Ainsi, l'urbanisation rapide stimulera la croissance du marché dans les années à venir.

Portée du rapport et segmentation du marché du spa 

Définition du marché du spa

A spa is a facility that offers various health and wellness treatments, primarily focused on relaxation and rejuvenation. Common services include massages, facials, body treatments, and hydrotherapy. Many spas also provide additional amenities such as saunas, steam rooms, and pools. Spas can range from luxurious day spas to destination resorts that offer comprehensive wellness programs. They aim to promote physical, mental, and emotional well-being, making them popular for stress relief and self-care. Spa treatments often use natural products and techniques, enhancing the overall experience and contributing to holistic health benefits.

Spa Market Dynamics

Drivers

• Focus on Natural and Organic Products

The increasing demand for natural and organic products in spa treatments significantly drives the spa market. Consumers are becoming more health-conscious and environmentally aware, seeking eco-friendly options that promote well-being without harmful chemicals. Spas such as Aman Spa have embraced this trend, offering treatments that utilize organic essential oils, herbal ingredients, and sustainably sourced products. This shift not only caters to client preferences but also aligns with the global movement towards sustainability. As consumers prioritize wellness and environmental responsibility, spas that incorporate natural products can differentiate themselves, enhance client loyalty, and attract a growing demographic interested in holistic health experiences.

• Rising Demand of Customization and Personalization

The rising demand for customization and personalization is significantly driving the spa market. Consumers increasingly seek tailored experiences that cater to their unique preferences and wellness goals. Spas that offer personalized treatments, such as bespoke facials or massage therapies tailored to individual needs, can enhance client satisfaction. For instance, in January 2021, Touch-Free Wellness Spa, a pioneering spa business in the U.S., was launched to provide innovative spa services without the direct touch of therapists. Utilizing cutting-edge touch-free technology, the spa offers treatments such as cryotherapy, anti-gravity robotic massage chairs, hydro-massage chairs, infrared sauna pods, lymphatic compression massages, near-infrared light therapy, and whole-body vibroacoustic treatments, creating a unique and hands-off wellness experience for clients.

Opportunities

• Rising Social Media Influence

The influence of social media has significantly impacted the spa market, creating ample opportunities for growth. Platforms such as Instagram and TikTok allow spas to showcase their services visually, attracting potential clients through engaging content. Influencers, often sharing their spa experiences, boost brand visibility and credibility, encouraging their followers to book appointments. For instance, in April 2021, EDITION Hotels announced its strategic expansion plans, with the launch of eight new properties scheduled across three continents by the end of 2022. These exciting new locations include major cities such as Rome, Madrid, Dubai, Reykjavik, Tampa, Doha, and Mexico's Riviera Maya at Kanai, along with a second property in Tokyo, marking a significant step forward for the brand’s global presence in luxury hospitality.

• Diverse Treatment Offerings

The expansion of diverse treatment offerings in the spa market presents significant opportunities for growth. Spas are increasingly incorporating innovative therapies such as aromatherapy, cryotherapy, and Ayurveda, appealing to a wider audience. For instance, in March 2021, Zenoti, a cloud-based software provider for the spa and salon industry, forged a strategic alliance with Sutherland Global. This collaboration aims to enhance customer support through real-time service across phone and chat platforms, enabling swift resolution of the majority of customer inquiries. The initiative is designed to improve overall customer experience, ensuring satisfaction and efficiency in service delivery within the beauty and wellness sector.

Restraints/Challenges

• High Operating Costs

High operating costs are a significant challenge for the spa market, particularly for small and independent establishments. The initial investment in creating a conducive environment involves substantial expenditures on facilities, luxurious decor, and advanced equipment. In addition, ongoing costs such as staff salaries, training, and product inventory further contribute to overhead. These financial burdens can limit profitability and make it challenging for smaller spas to compete with larger chains that benefit from economies of scale. As a result, many spas may struggle to maintain competitive pricing or offer a diverse range of services, ultimately hindering overall market growth and sustainability.

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the spa market as more clients gravitate towards holistic wellness and alternative therapies. This shift compels spas to continually adapt their services, incorporating trends such as mindfulness practices, organic products, and integrative health options. Spas that fail to align with these evolving expectations risk alienating their customer base, leading to decreased foot traffic and revenues. Moreover, the rise of home-based wellness solutions and self-care practices, amplified by digital platforms, poses a further challenge, as consumers increasingly opt for convenience over traditional spa visits. The inability to keep pace with these preferences may ultimately result in stagnation and declining market share.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Spa Market Scope

The market is segmented on the basis of service type, facility type and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Service Type

• Massage
• Beauty/Grooming
• Physical Fitness
• Other Service Types

 Facility Type

• Hotel/Resorts Spa
• Destination Spa
• Day/Salon Spa
• Medical Spa
• Mineral Spring Spa
• Other Facility Types

 End User

• Male
• Female

Spa Market Regional Analysis

The market is analyzed and market size insights and trends are provided by service type, facility type and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe is expected to dominate the spa market due to the growing popularity of Ayurveda massage, lomi massage, Thai massage and other among the consumers mostly in the U.K., Germany and France. Moreover, growing popularity of wellness among normal people, numerous spa vendors in Europe have established an extensive range of services to boost healthy living.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period due to the expansion of the tourism industry and increasing disposable income, especially in developing nations such as China and India. Moreover, the flourishing hospitality industry and the increasing popularity of traditional spas such as Ayurveda and Thai massage in this region would continue to drive the market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Spa Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Spa Market Leaders Operating in the Market Are:

• Planet Beach Franchising Corporation (U.S.)
• Hot Springs Resort & Spa (U.S.)
• Four Seasons Hotel Limited (Canada)
• ME SPE Franchising, LLC. (U.S.)
• Lanserhof (Austria), Jade Mountain (U.S.)
• Rancho La Puerta Inc. (U.S.)
• Mandarin Oriental Hotel Group Limited (China)
• Crown Resorts Limited (Australia)
• Caesars Entertainment (U.S.)
• Las Vegas Sands Corporation (U.S.)
• Melco International Development Limited (China)
• Genting Berhad (Malaysia)
• Wynn Resorts Holdings, LLC (U.S.)
• Galaxy Entertainment Group Limited (China)
• Omni Hotels & Resorts (U.S.)

Latest Developments in Spa Market

• In February 2024, Canyon Ranch announced the inaugural Enchant at Canyon Ranch beauty and wellness festival, set to take place from March 17 to 21 at its Tucson resort and spa in Arizona. This exciting event will feature over 25 renowned brands, offering attendees a unique experience with engaging panel discussions, live demonstrations, and personalized services, all aimed at enhancing beauty and wellness practices
• En février 2024, Rocco Forte Hotels a dévoilé son projet d'ouvrir un luxueux hôtel cinq étoiles à Naples, dont l'ouverture est prévue en 2027. Après une rénovation complète, l'hôtel sera doté d'un superbe toit-terrasse avec une piscine panoramique, de 46 suites élégamment conçues, d'un bar haut de gamme, de deux restaurants gastronomiques, de jardins privés sereins et d'un spa ultramoderne, créant ainsi une expérience d'hospitalité exceptionnelle dans l'une des villes les plus pittoresques d'Italie.
• En décembre 2023, le groupe hôtelier Mandarin Oriental a dévoilé ses ambitieux projets de rénovation et de rebranding de l'hôtel historique Gellért de Budapest. Prévu pour rouvrir ses portes en 2027 sous le nom de Mandarin Oriental Gellert, Budapest, ce vaste projet de rénovation transformera cette propriété emblématique de style Art nouveau en une luxueuse destination de bien-être, reflétant l'engagement du groupe à revitaliser les monuments historiques tout en améliorant l'expérience globale des clients avec des services exceptionnels
• En avril 2021, EDITION Hotels a annoncé ses plans d'expansion stratégique, avec le lancement de huit nouvelles propriétés prévues sur trois continents d'ici fin 2022. Ces nouveaux emplacements passionnants comprennent de grandes villes telles que Rome, Madrid, Dubaï, Reykjavik, Tampa, Doha et la Riviera Maya du Mexique à Kanai, ainsi qu'une deuxième propriété à Tokyo, marquant une avancée significative pour la présence mondiale de la marque dans l'hôtellerie de luxe
• En mars 2021, Zenoti, fournisseur de logiciels cloud pour le secteur des spas et des salons de coiffure, a conclu une alliance stratégique avec Sutherland Global. Cette collaboration vise à améliorer le support client grâce à un service en temps réel sur les plateformes de téléphonie et de chat, permettant une résolution rapide de la majorité des demandes des clients. L'initiative vise à améliorer l'expérience client globale, en garantissant la satisfaction et l'efficacité de la prestation de services dans le secteur de la beauté et du bien-être

SKU-58513