Rapport d’analyse de la taille, de la part et des tendances du marché mondial des sèche-cheveux – Aperçu et prévisions de l’industrie jusqu’en 2031

Analyse du marché des sèche-cheveux

Le marché des sèche-cheveux connaît une croissance notable, alimentée par les avancées technologiques et les fonctionnalités innovantes. Parmi les développements récents, citons l'intégration de la technologie ionique, qui permet de réduire les frisottis et l'électricité statique, pour des cheveux plus lisses et plus brillants. Les marques se concentrent également sur des modèles légers et des formes ergonomiques, améliorant le confort et la commodité de l'utilisateur lors du coiffage.

Une autre tendance importante est l'introduction de sèche-cheveux intelligents équipés de capteurs de contrôle de la température qui ajustent la chaleur et le flux d'air en fonction du type de cheveux et du niveau d'humidité. Cette technologie protège les cheveux des dommages causés par la chaleur et améliore également l'efficacité du séchage. De plus, les fonctions de séchage rapide et les accessoires tels que les diffuseurs et les concentrateurs deviennent la norme, répondant à divers besoins de coiffure.

Le marché mondial des sèche-cheveux devrait connaître une croissance significative, stimulé par la hausse des revenus disponibles et la demande accrue de produits de soins personnels. En particulier, l'influence croissante des médias sociaux encourage les consommateurs à investir dans des outils de coiffure de haute qualité. Alors que la sensibilisation aux soins capillaires continue de croître, les marques qui mettent l'accent sur la durabilité et l'efficacité énergétique sont susceptibles d'acquérir un avantage concurrentiel, en s'alignant sur les préférences des consommateurs pour des produits respectueux de l'environnement.

Taille du marché des sèche-cheveux

Français La taille du marché mondial des sèche-cheveux a été évaluée à 8,88 milliards USD en 2023 et devrait atteindre 13,94 milliards USD d'ici 2031, avec un TCAC de 5,80 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché des sèche-cheveux

« L’essor des sèche-cheveux intelligents »

Le marché des sèche-cheveux connaît une croissance importante en raison de la demande croissante de sèche-cheveux intelligents équipés de technologies avancées. Ces appareils offrent des fonctionnalités telles que le contrôle intelligent de la chaleur, qui ajuste la température en fonction du type de cheveux, et la connectivité aux applications mobiles pour des réglages personnalisés. Par exemple, en juin 2022, Dyson Limited a relancé sa version améliorée de la gamme de sèche-cheveux « Airwrap », intégrant des fonctionnalités améliorées pour faciliter plusieurs fonctions de coiffage telles que le bouclage, le séchage, le lissage et le lissage dans un seul appareil. La refonte vise à fournir des résultats efficaces tout en minimisant les dommages causés par la chaleur aux cheveux. Grâce à sa polyvalence et à sa conception innovante, ce nouveau lancement positionne Dyson comme un leader sur le marché concurrentiel de la coiffure.

Portée du rapport et segmentation du marché des sèche-cheveux   

Définition du marché des sèche-cheveux

A hair dryer, or blow dryer, is an electrical device designed to rapidly dry hair by blowing hot or cold air. It works by using a motor to drive a fan that circulates air over heating elements, allowing for adjustable heat settings. Hair dryers come with various features, including multiple speed and heat settings, diffusers for curly hair, and concentrator nozzles for focused airflow. They are widely used in homes and salons, providing convenience for quick hair drying and styling. In addition, modern hair dryers often incorporate technology to minimize heat damage and enhance hair health.

Hair Dryer Market Dynamics

Drivers

• Increasing Consumer Demand for Personal Grooming

The hair dryer market is significantly driven by the rising consumer demand for personal grooming and aesthetics. As awareness of self-care grows, individuals increasingly prioritize hair care in their daily routines. For instance, in July 2024, XSOOH unveiled its latest innovation, the ‘XSOOH High-Speed Hair Dryer,’ boasting a groundbreaking 110,000 RPM brushless DC motor. With wind speeds reaching 22 m/s, this dryer drastically cuts drying time from 20 minutes to just 5. It features intelligent heat control technology that monitors air temperature continuously, ensuring a safe drying experience, along with a tri-color light ring and functions for hot and cold air circulation to promote frizz-free hair.

• Expansion of E-commerce

The expansion of e-commerce significantly boosts the hair dryer market by offering consumers unprecedented access to diverse brands and models. Online platforms such as Amazon, eBay, and specialized beauty retailers allow consumers to compare features, read reviews, and find the best deals from the comfort of their homes. For instance, the rise of brands such as Dyson and their innovative hair dryers has been facilitated by strong online marketing and distribution strategies, leading to increased sales. In addition, the COVID-19 pandemic accelerated the shift to online shopping, prompting even traditional retailers to enhance their e-commerce presence, thus driving market growth significantly.

Opportunities

• Rising Influence of Social Media

The rising influence of social media, particularly platforms such as Instagram and YouTube, has created significant opportunities in the hair dryer market. Influencers and beauty gurus often showcase the latest hair dryer models, highlighting their features and styling results. For instance, in March 2024, Dyson launched the ‘Supersonic Nural’ hair dryer, promoting it as the ‘most intelligent hair dryer’ on the market. This model incorporates Scalp Protect Mode, utilizing sensors to manage heat flow and safeguard the scalp. It features a capsule illumination system that indicates safety based on temperature, along with Attachment Learning and Pause Detect to reduce heat damage. The dryer includes five smart attachments tailored for diverse hair types.

• Growth of the Beauty and Wellness Industry

The expanding beauty and wellness industry significantly boosts the demand for hair dryers. As salons and spas proliferate, professionals seek high-quality, reliable tools for styling, creating a market for professional-grade hair dryers. For instance, in January 2024, At CES 2024, L'Oréal Groupe introduced the AirLight Pro, a cutting-edge hair-drying tool developed in collaboration with hardware startup Zuvi. This innovative device employs infrared-light technology combined with wind to deliver faster drying and promote smoother, more hydrated hair. Notably, it consumes up to 31% less energy compared to traditional dryers. The AirLight Pro has been tested across various hair types for optimal results.

Restraints/Challenges

• High Competition in the Market

High competition in the hair dryer market significantly hinders growth. The saturation of brands and products results in intense rivalry, driving companies to engage in price wars to attract customers. This aggressive pricing strategy often leads to diminished profit margins as businesses struggle to maintain competitiveness. In addition, the constant pressure to differentiate products can lead to increased marketing and development costs, further squeezing profits. Companies may also resort to lowering quality to cut costs, impacting consumer satisfaction and brand loyalty. As a result, the overall market stability is compromised, making it difficult for businesses to thrive amidst the fierce competitive landscape.

• Changing Consumer Preferences

Changing consumer preferences pose a significant challenge for the hair dryer market. With an increasing focus on sustainability and environmental impact, consumers are demanding energy-efficient products. This shift compels manufacturers to invest in innovative technologies that reduce energy consumption while maintaining performance. However, developing and producing such advanced models can be costly and time-consuming, often leading to higher retail prices. In addition, manufacturers must navigate regulatory requirements regarding energy efficiency, further complicating the design and production process. As a result, companies that cannot meet these evolving consumer expectations may struggle to maintain market share and competitiveness, ultimately hindering overall market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Hair Dryer Market Scope

The market is segmented on the basis of type, product type, price range, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Corded
• Cordless

 Product Type

• Handheld Hair Dryer
• Hooded Hair Dryer

 Price Range

• Less Than USD 50
• USD 50 – USD 100
• More Than USD 100

 Application

• Professional
• Individual

Distribution Channel

• Offline
• Online

Hair Dryer Market Regional Analysis

The market is analyzed and market size insights and trends are provided by type, product type, price range, application and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the hair dryer market, driven by a large target population and a well-established fashion industry. The region's strong consumer preference for advanced hair care products and innovative styling tools fuels market growth. In addition, the increasing awareness of personal grooming and beauty standards contributes to the rising demand for hair dryers, further solidifying North America's leading position in this market.

Asia-Pacific is expected to grow at a significant rate in the hair dryer market due to increasing grooming awareness among consumers. With a large customer base in China and India, the demand for innovative and efficient hair drying solutions is rising. In addition, urbanization and rising disposable incomes in the region further fuel this growth, driving market expansion and investment opportunities.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Hair Dryer Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Hair Dryer Market Leaders Operating in the Market Are:

• Panasonic India (China)
•  Dyson (Singapore)
• Procter & Gamble (U.S.)
• Groupe SEB (France)
•  Coty Inc. (U.S.)
•  Koninklijke Philips N.V. (Netherlands)
•  VEGA (India)
•  Andis Company Inc. (U.S.)
• Revlon, Inc. (U.S.)
•  Helen of Troy Limited (U.S.)
•  Spectrum Brands, Inc. (U.S.)
•  Lunata Beauty (U.S.)
• Havells India Limited (India)
• Conair Corporation (U.S.)

Latest Developments in Hair Dryer Market

• In June 2022, Ghd Hair, a U.K.-based company specializing in hair appliances, launched the ‘Sunsthetic Collection,’ featuring an array of advanced hair dryers and straighteners. This collection showcases innovative technology designed to enhance styling efficiency and protect hair health. Each product is equipped with unique features to cater to diverse hair types and styling preferences, reflecting Ghd's commitment to quality and user experience in hair care
• In June 2022, Dyson Limited re-launched its upgraded version of the ‘Airwrap’ hair dryer range, incorporating enhanced features to facilitate multiple styling functions such as curling, drying, straightening, and smoothing in a single device. The redesign focuses on delivering effective results while minimizing heat damage to hair. With its versatility and innovative design, this re-launch positions Dyson as a leader in the competitive hair styling market
• En septembre 2021, SharkNinja a présenté son tout premier sèche-cheveux, le « Shark HyperAIR », conçu pour un séchage ultra-rapide sans endommager la chaleur. Ce produit innovant cible divers types de cheveux, garantissant une expérience de coiffure sûre et efficace. Doté d'une technologie de pointe, le Shark HyperAIR permet aux utilisateurs d'obtenir rapidement et efficacement les coiffures souhaitées, établissant ainsi l'entrée de SharkNinja dans l'industrie des soins capillaires en mettant l'accent sur les performances et la satisfaction des utilisateurs.
• En juin 2021, Realme, un fabricant chinois d'électronique grand public, a collaboré avec Dizo pour lancer une série de sèche-cheveux et de tondeuses à cheveux en Inde. Ce partenariat vise à fournir des produits de coiffure de haute qualité adaptés au marché indien. La gamme de produits met l'accent sur des fonctionnalités conviviales et abordables, reflétant l'engagement de Realme à améliorer l'expérience de toilettage quotidienne de ses clients grâce à une technologie et un design innovants
• En janvier 2021, Panasonic Corporation a lancé le sèche-cheveux « nanoe EH-NA67-W » en Amérique du Nord, intégrant la technologie nanoe qui hydrate les cheveux pendant le séchage. Cette technologie avancée protège les cheveux des dommages, favorisant des résultats plus sains et plus brillants. Le produit est conçu pour répondre aux différents types de cheveux, garantissant une expérience personnalisée. Panasonic continue d'innover dans le secteur des soins capillaires, en donnant la priorité à la satisfaction des utilisateurs et à la santé des cheveux

SKU-60829