Rapport d’analyse de la taille, de la part et des tendances du marché mondial du tourisme culturel – Aperçu du secteur et prévisions jusqu’en 2031

Analyse du marché du tourisme culturel

Le marché du tourisme culturel a connu une croissance significative grâce aux progrès technologiques et aux méthodes innovantes. Des technologies telles que la réalité augmentée (AR) et la réalité virtuelle (VR) transforment la manière dont les voyageurs s'engagent dans des expériences culturelles. Par exemple, les applications AR permettent aux visiteurs d'explorer des sites historiques avec du contenu interactif, améliorant ainsi leur compréhension et leur appréciation du patrimoine local. Les simulations VR permettent aux touristes potentiels de découvrir virtuellement des destinations avant de les visiter, ce qui suscite l'intérêt et les réservations.

Les applications mobiles transforment également le mode de fonctionnement du tourisme culturel, en proposant des itinéraires personnalisés et des visites guidées en fonction des préférences des utilisateurs. Ces plateformes facilitent l’accès aux événements locaux, aux musées et aux festivals, favorisant ainsi l’engagement et les séjours plus longs.

Les réseaux sociaux jouent également un rôle essentiel dans cette croissance, les voyageurs y partageant leurs expériences culturelles, influençant ainsi les décisions de voyage des autres. Cette tendance a conduit à une augmentation des offres de tourisme culturel de niche, telles que les visites culinaires et les ateliers d'artisanat traditionnel.

Les consommateurs étant de plus en plus en quête d’expériences authentiques, le tourisme culturel devrait connaître une croissance, la technologie améliorant encore l’accessibilité et l’engagement. Cette convergence entre technologie et exploration culturelle ouvre une voie prometteuse pour le secteur.

Taille du marché du tourisme culturel

Français La taille du marché mondial du tourisme culturel a été évaluée à 6,52 milliards USD en 2023 et devrait atteindre 15,23 milliards USD d'ici 2031, avec un TCAC de 11,2 % au cours de la période de prévision de 2024 à 2031. En plus des informations sur les scénarios de marché tels que la valeur marchande, le taux de croissance, la segmentation, la couverture géographique et les principaux acteurs, les rapports de marché organisés par Data Bridge Market Research comprennent également une analyse approfondie des experts, une analyse des prix, une analyse de la part de marque, une enquête auprès des consommateurs, une analyse démographique, une analyse de la chaîne d'approvisionnement, une analyse de la chaîne de valeur, un aperçu des matières premières/consommables, des critères de sélection des fournisseurs, une analyse PESTLE, une analyse Porter et un cadre réglementaire.

Tendances du marché du tourisme culturel

« L’essor du voyage expérientiel »

One significant trend driving growth in the cultural tourism market is the rise of experiential travel. Tourists increasingly seek immersive experiences that allow them to connect deeply with local cultures and communities. This trend is exemplified by the growing popularity of workshops, cooking classes, and guided heritage tours. For instance, In March 2021, Certified Africa collaborated with United Airlines to introduce all-in-one African heritage travel packages. These comprehensive offerings encompass transportation, cultural tours, airport transfers, accommodations, and various other services. The initiative is designed to simplify travel logistics while enhancing the overall experience for tourists. Furthermore, Certified Africa emphasizes essential preparations, including visa requirements, vaccinations, COVID-19 precautions, and travel insurance, ensuring a smooth and informed journey for travelers.

Report Scope and Cultural Tourism Market Segmentation    

Cultural Tourism Market Definition

Cultural tourism is a form of travel that emphasizes experiencing and engaging with the unique cultural heritage, traditions, and lifestyle of a destination. This includes exploring historical sites, attending local festivals, tasting traditional cuisine, and participating in art and craft workshops. Travelers seek authentic experiences that connect them to the local community and its customs, enhancing their understanding of different cultures. Cultural tourism promotes the preservation of cultural heritage and contributes to the local economy by supporting artisans, performers, and local businesses. It fosters cross-cultural exchange, enriching both visitors and hosts through shared experiences and stories.

Cultural Tourism Market Dynamics

Drivers

• Adventure Tourism Integration

Adventure tourism integration significantly drives the cultural tourism market as travelers increasingly seek to combine physical activities with cultural experiences. Activities such as hiking to ancient ruins, participating in traditional festivals, or engaging in local crafts provide unique opportunities for exploration and immersion. For instance, trekking to Machu Picchu not only offers breathtaking scenery but also allows visitors to connect with Incan history and culture. Similarly, biking through the vineyards of Tuscany enables tourists to taste local wines while appreciating the region's heritage. This blend of adventure and culture attracts diverse travelers, expanding the market and enhancing overall visitor satisfaction.

• Rising Culinary Tourism Trends

Culinary tourism is rapidly gaining traction, as tourists increasingly seek authentic gastronomic experiences that reflect local cultures. This trend is driven by a growing interest in food as a cultural expression. For instance, events such as the San Sebastián Gastronomika festival in Spain attract food enthusiasts from around the globe, showcasing the region’s culinary heritage. In addition, cities such as Bangkok and Mexico City are popular for street food tours that immerse visitors in local flavors and cooking techniques. As travelers prioritize unique food experiences, destinations are responding by offering cooking classes, food tours, and farm-to-table dining, further propelling the growth of cultural tourism.

Opportunities

• Cultural Heritage Preservation

The emphasis on cultural heritage preservation significantly boosts the cultural tourism market. Countries such as Italy and Greece invest heavily in restoring historical sites, such as the Colosseum and the Acropolis, making them more accessible and appealing to tourists. This investment not only attracts visitors seeking authentic experiences but also stimulates local economies through job creation in tourism and conservation sectors. Events such as the UNESCO World Heritage Sites designation further enhance visibility and interest. As destinations prioritize heritage conservation, opportunities arise for local artisans, guided tours, and educational programs, fostering a sustainable tourism model that celebrates and preserves cultural identities while benefiting communities economically. For instance, in November 2021, MyHeritage Ltd. partnered with Expedia Group to unveil the Heritage Travel Hub, aimed at helping travelers design their ultimate heritage tours. This innovative platform enables users to explore ancestral lands while connecting family history research with travel planning. Through rich content and user-friendly features, the partnership strives to provide a meaningful travel experience, enriching individuals’ connections to their heritage through unforgettable vacations.

• Sustainable Tourism Initiatives

Sustainable tourism initiatives present significant opportunities in the cultural tourism market by aligning with travelers' growing preferences for eco-friendly and socially responsible experiences. Destinations that implement sustainability practices, such as supporting local artisans, utilizing renewable energy, and promoting conservation, attract tourists eager to engage with authentic cultures while minimizing their environmental impact. For instance, Bhutan's "High Value, Low Impact" tourism policy encourages travelers to experience its rich heritage while preserving its pristine environment. This approach not only benefits local communities economically but also enhances cultural exchanges, fostering a deeper appreciation for traditions and lifestyles, thus driving growth in the sustainable cultural tourism sector.

Restraints/Challenges

• Political Instability and Safety Concerns

Political instability and safety concerns significantly hinder the cultural tourism market. Regions experiencing unrest or conflict often see a sharp decline in tourist arrivals as potential visitors prioritize safety. Negative media coverage surrounding ongoing conflicts can damage a destination's reputation, leading to long-lasting perceptions of danger and instability. Consequently, cultural heritage sites may suffer from reduced visitor numbers, affecting local economies reliant on tourism. In addition, safety issues can lead to increased costs for security measures, further deterring travelers. This combination of factors creates an environment where cultural tourism struggles to thrive, limiting opportunities for growth in affected regions.

• Changing Consumer Preferences

Changing consumer preferences pose a significant challenge to the cultural tourism market. The rise of digital experiences, including virtual tours and online cultural exhibitions, attracts a segment of tourists who prioritize convenience and cost savings over traditional travel. As more people engage with cultural content from home, demand for on-the-ground cultural tourism diminishes. This shift can lead to reduced visitor numbers at cultural sites, impacting local economies that rely on tourism revenue. Furthermore, it can create a perception that authentic cultural experiences are accessible digitally, potentially discouraging travelers from investing time and resources in physical visits to cultural destinations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Cultural Tourism Market Scope

The market is segmented on the basis of type, category and travel type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Domestic Cultural Tourism
• International Cultural Tourism

 Category

• Cultural Eco-Tourism
• Indigenous Cultural Tourism
• Socio-Cultural Tourism

 Travel Type

• Business Travel
• Leisure Travel
• Others

Cultural Tourism Market Regional Analysis

The market is analyzed and market size insights and trends are provided type, category and travel type as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the cultural tourism market during the forecast period, driven by a growing emphasis on sustainability and increased research and development activities. This region's commitment to eco-friendly practices and innovative tourism solutions attracts travelers seeking authentic cultural experiences. In addition, the integration of technology in promoting cultural heritage further enhances the appeal, solidifying North America's leading position in the market.

Asia-Pacific is expected to show significant growth in the cultural tourism market during the forecast period. The region is projected to register the highest CAGR due to a rise in millennial tourists seeking unique cultural experiences. Factors contributing to this growth include increased disposable income, a growing interest in heritage and traditions, and surging infrastructural development, enhancing accessibility to various cultural attractions.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Cultural Tourism Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Cultural Tourism Market Leaders Operating in the Market Are:

• Internova Travel Group (U.S.)
• Aracari (Peru)
• Frosch International Travel (U.S.)
• SARL Undiscovered Mountains (France)
• Adventure Alternative Ltd (U.K.)
• Intrepid Group (Australia)
• Groupe de voyage en pousse-pousse (Royaume-Uni)
• Voyage dans les steppes (Royaume-Uni)
• Australia's Guide Pty. Ltd. (Australie)
• Envoy Hostel (États-Unis)
• ACE Cultural Tours (États-Unis)
• Classic Journeys LLC (États-Unis)
• Exodus Travels Limited (Royaume-Uni)
• Kudu Travel Limited (Royaume-Uni)
• Martin Randall Travel Ltd (Royaume-Uni)
• Nature Quest Ltd (Royaume-Uni)
• Hopes & Dreams Ltd (Royaume-Uni)
• Groupe Space Island (Espagne)
• Zero 2 Infinity SL (Espagne)
• Odyssey World (États-Unis)

Les derniers développements sur le marché du tourisme culturel

• En novembre 2021, MyHeritage Ltd. s'est associé au groupe Expedia pour lancer le Heritage Travel Hub, destiné à aider les voyageurs à concevoir leurs circuits patrimoniaux ultimes. Cette plateforme innovante permet aux utilisateurs d'explorer des terres ancestrales tout en reliant la recherche sur l'histoire familiale à la planification de voyages. Grâce à un contenu riche et à des fonctionnalités conviviales, le partenariat s'efforce d'offrir une expérience de voyage enrichissante, enrichissant les liens des individus avec leur patrimoine grâce à des vacances inoubliables
• En mars 2021, Certified Africa a collaboré avec United Airlines pour lancer des forfaits de voyage tout-en-un autour du patrimoine africain. Ces offres complètes comprennent le transport, les visites culturelles, les transferts aéroport, l'hébergement et divers autres services. L'initiative est conçue pour simplifier la logistique des voyages tout en améliorant l'expérience globale des touristes. En outre, Certified Africa met l'accent sur les préparatifs essentiels, notamment les exigences en matière de visa, les vaccinations, les précautions contre la COVID-19 et l'assurance voyage, garantissant ainsi aux voyageurs un voyage fluide et éclairé
• En mai 2022, EF Go Ahead Tours, un voyagiste de premier plan, a lancé un nouveau forfait de voyage patrimonial au Ghana, en lien avec la campagne Beyond the Year of Return. Cette aventure guidée de 12 jours plonge les voyageurs dans la riche histoire et la culture du Ghana, offrant des opportunités d'éducation et de reconnexion personnelle. En explorant les sites historiques et en s'engageant auprès des communautés locales, les participants acquièrent une compréhension plus approfondie de leurs racines, favorisant ainsi une expérience de voyage enrichissante

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