Global Breakfast Cereals Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Breakfast Cereals Market Analysis

The global breakfast cereals market is experiencing significant growth driven by changing food habits and the influence of Western culture on consumers' dietary patterns. As consumers increasingly seek convenient food solutions that require minimal preparation, breakfast cereals offer an accessible option that aligns with their busy lifestyles. Additionally, the rising preference for nutritious and healthy food options is further fueling market demand. The expansion of convenience stores plays a crucial role in enhancing brand visibility, thereby boosting sales in the breakfast cereals segment. A noteworthy trend is the resurgence of the hot cereal sector, which includes products such as porridge that are heated before consumption. This segment is gaining traction as consumers seek comfort food that is both nourishing and easy to prepare. Furthermore, the growing demand for premium breakfast cereals reflects consumers' willingness to invest in higher-quality products that offer enhanced nutritional benefits. Overall, the breakfast cereals market is well-positioned for continued growth, with the hot cereal sector expected to maintain an upward trajectory, appealing to health-conscious consumers looking for convenient and satisfying meal options.

Breakfast Cereals Market Size

The global Breakfast Cereals market size was valued at USD 61.60 billion in 2023 and is projected to reach USD 98.19 billion by 2031, with a CAGR of 6.00% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Breakfast Cereals Market Trends

“Increasing Popularity of Plant-Based Cereals”

Le marché des céréales pour petit-déjeuner connaît une croissance soutenue, portée par une forte demande des consommateurs pour des options alimentaires pratiques et nutritives. Une tendance notable est la popularité croissante des céréales à base de plantes, reflétant une évolution plus large vers des habitudes alimentaires plus saines. Les consommateurs recherchent de plus en plus de produits qui correspondent à leurs préférences alimentaires, notamment des options riches en protéines et pauvres en sucre. Par exemple, des marques telles que Kellanova ont lancé des céréales enrichies en protéines végétales et en grains entiers, destinées aux personnes soucieuses de leur santé. Cette tendance répond aux préférences des consommateurs pour des choix de petit-déjeuner nutritifs et favorise la durabilité en utilisant des ingrédients ayant un impact environnemental moindre. De plus, l'essor du commerce électronique a facilité l'accès des consommateurs à une grande variété de céréales pour petit-déjeuner, améliorant ainsi la visibilité de la marque et la pénétration du marché. En conséquence, le marché des céréales pour petit-déjeuner évolue pour répondre aux besoins d'une base de consommateurs diversifiée axée sur la santé, la commodité et la durabilité.

Portée du rapport et segmentation du marché des céréales pour petit-déjeuner  

Définition du marché des céréales pour petit-déjeuner

Les céréales pour petit-déjeuner sont des produits alimentaires transformés généralement fabriqués à partir de céréales telles que le blé, le maïs, l'avoine ou le riz et sont conçues pour être consommées au petit-déjeuner. Elles se présentent sous diverses formes, notamment en flocons, en flocons soufflés, en grappes ou en granola, et sont souvent enrichies de vitamines et de minéraux pour améliorer leur valeur nutritionnelle. Les céréales pour petit-déjeuner sont généralement dégustées avec du lait ou du yaourt et peuvent être sucrées ou aromatisées pour plaire aux consommateurs, en particulier aux enfants. Elles sont pratiques, rapides à préparer et sont souvent commercialisées comme une option de petit-déjeuner saine, fournissant des nutriments essentiels tels que des fibres, des glucides et des protéines pour bien démarrer la journée.

Dynamique du marché des céréales pour petit-déjeuner

Conducteurs

• L’évolution des préférences des consommateurs en matière d’alimentation saine

L'évolution des préférences des consommateurs stimule considérablement le marché des céréales pour petit-déjeuner, car les individus accordent de plus en plus d'importance à la commodité et à la santé dans leur alimentation quotidienne. Par exemple, des marques telles que Kellogg's et General Mills ont lancé avec succès une variété de céréales conçues pour les modes de vie actifs, offrant des produits qui combinent nutrition et commodité. En outre, la tendance à une alimentation soucieuse de la santé a incité les consommateurs à rechercher des céréales à faible teneur en sucre et enrichies en grains entiers, en protéines et en vitamines essentielles. Cette évolution est le signe d'un mouvement plus large vers des choix alimentaires plus sains, renforcé par la disponibilité croissante de ces produits dans les canaux de vente au détail et en ligne. Alors que les préférences des consommateurs continuent d'évoluer, la demande d'options de petit-déjeuner pratiques et nutritives devrait stimuler considérablement la croissance du marché.

• Demande croissante de céréales chaudes

La demande croissante de céréales chaudes, telles que les flocons d’avoine et les porridges, contribue de manière significative à la croissance du marché des céréales pour petit-déjeuner, stimulée par leurs qualités réconfortantes et leurs avantages nutritionnels. Les consommateurs sont de plus en plus attirés par ces options chaudes et nourrissantes en raison de leur teneur élevée en fibres et de leur capacité à fournir une énergie durable tout au long de la journée. Par exemple, des marques telles que Quaker Oats ont connu un regain de popularité, offrant une variété de produits à base d’avoine instantanés qui répondent aux modes de vie actifs tout en offrant des avantages pour la santé. Cette tendance met en évidence une préférence croissante pour des petits-déjeuners sains et satisfaisants qui répondent aux besoins nutritionnels et améliorent l’expérience globale du petit-déjeuner. Alors que de plus en plus de consommateurs accordent la priorité au confort et à la nutrition, le marché des céréales chaudes est bien placé pour poursuivre son expansion.

Opportunités

• Préférence croissante pour des solutions pratiques et permettant de gagner du temps

Les solutions pratiques et permettant de gagner du temps représentent une opportunité de marché importante pour les céréales pour petit-déjeuner, stimulées par la demande croissante d'options de repas rapides et faciles dans un contexte de vie active. De nombreux consommateurs, en particulier les professionnels et les familles, recherchent des solutions de petit-déjeuner qui nécessitent un temps de préparation minimal, ce qui fait des céréales prêtes à consommer un choix attrayant. Par exemple, des marques telles que Special K proposent des bols préemballés en portions individuelles qui ne nécessitent aucune préparation et peuvent être consommés sur le pouce, répondant aux besoins des personnes ayant un emploi du temps matinal chargé. De plus, Quaker Oats a lancé des tasses de flocons d'avoine instantanés qui peuvent être préparées en quelques minutes en ajoutant simplement de l'eau chaude, ce qui séduit ceux qui recherchent un petit-déjeuner nutritif sans tracas. Cet accent mis sur la commodité améliore la satisfaction des consommateurs et positionne les céréales pour petit-déjeuner comme un élément de base du régime alimentaire moderne, contribuant ainsi à une croissance soutenue du marché. Alors que les fabricants continuent d'innover et de proposer des solutions d'emballage pratiques, le marché des céréales pour petit-déjeuner est bien placé pour répondre aux besoins en constante évolution des consommateurs d'aujourd'hui qui évoluent rapidement.

• Innovations croissantes et diversité des produits

Innovation and product variety represent significant market opportunities in the breakfast cereals sector, as the introduction of diverse flavors, textures, and formulations attracts a broader consumer base and enhances market growth. For instance, brands such as Kashi have successfully launched a range of cereals that cater to health-conscious consumers by offering organic, whole grain, and plant-based options. Their Kashi GO line features cereals packed with protein and fiber while incorporating unique flavors such as cinnamon and berry, appealing to both health enthusiasts and those seeking taste. Similarly, companies such as Cheerios have expanded their product lines to include gluten-free varieties, making their cereals accessible to individuals with dietary restrictions. By continuously innovating and diversifying product offerings, brands can tap into the growing demand for healthier breakfast options, accommodating various dietary preferences and lifestyle choices. This adaptability enhances brand loyalty and positions companies to capture a larger share of the evolving breakfast cereals market, thereby driving overall growth.

Restraints/Challenges

• Stringent Regulations and Compliances

Regulatory challenges are a significant hurdle for the breakfast cereals industry, as manufacturers must navigate a complex landscape of food safety and labeling regulations that vary across different countries. Compliance with these regulations can be both intricate and costly, requiring companies to invest in legal expertise and quality assurance processes. For instance, in the European Union, strict regulations mandate detailed labeling requirements that include nutritional information, ingredient transparency, and allergen declarations, which can differ from those in the U.S. market. Failure to comply with these regulations risks hefty fines and lead to product recalls, damaging a brand's reputation. Additionally, as governments increasingly focus on public health and nutrition, the regulatory landscape is likely to become even more stringent, further complicating compliance efforts for manufacturers. As a result, the need to keep pace with evolving regulations while managing operational costs remains a critical challenge in the breakfast cereals market.

• False Nutritional Claims and Misinformation

Nutritional claims and misinformation present a considerable challenge for the breakfast cereals market, as increasingly informed consumers demand transparency regarding the health benefits and ingredients of their food. With a wealth of information available online, consumers are more likely to scrutinize labels and question claims made by brands, leading to skepticism and potential distrust. For instance, a product marketed as "healthy" may face backlash if consumers discover it contains high levels of added sugars or artificial ingredients, even if those claims are technically accurate.  This environment of heightened scrutiny means that brands must ensure their marketing claims are accurate and invest in transparent communication strategies to maintain credibility. Consequently, navigating the complexities of nutritional claims while combating misinformation remains a significant challenge for market players.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Breakfast Cereals Market Scope

The market is segmented on the basis of product type, distribution channel, and ingredient type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Ready-to-cook Cereals
• Ready-to-eat Cereals

Distribution Channel

• Supermarket
• Convenience Store
• E-Commerce
• Others

Ingredient Type

• Wheat
• Rice
• Corn
• Barley
• Oats

Breakfast Cereals Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, distribution channel, and ingredient type as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America is anticipated to lead the breakfast cereals market due to its high penetration rates and strong consumer demand. The region boasts the highest per capita consumption of both hot and ready-to-eat cereals compared to other areas globally. This trend reflects the growing preference for convenient and quick breakfast options among consumers. Additionally, the established presence of major cereal brands and continuous innovation in product offerings contribute to North America's dominance in this market.

Asia-Pacific is projected to be the fastest-growing market for breakfast cereals, fueled by increasing demand for processed food products in countries such as Japan, China, and India. This growth is driven by changing dietary habits as consumers become more health-conscious, seeking convenient yet nutritious options. The rise in lifestyle-related health issues has prompted individuals to prioritize nutritional food products, influencing their purchasing decisions. As a result, the breakfast cereals industry is experiencing significant expansion, with companies innovating to meet the evolving preferences of consumers in this dynamic market.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Breakfast Cereals Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Breakfast Cereals Market Leaders Operating in the Market Are:

• General Mills Inc. (U.S.)
• Kellanova (U.S.)
• Nestlé (Switzerland)
• Bob’s Red Mill Natural Foods (U.S.)
• Nature's Path (Canada)
• Hometown Food Company (U.S.)
• Purely Elizabeth (U.S.)
• The Quaker Oats Company (U.S.)
• Northern Quinoa Production Corporation (Canada)
• Love Grown Inc. (U.S.)
• Gluten-Free Prairie (U.S.)
• Avena Foods Limited (Canada)

Latest Developments in Breakfast Cereals Market

• In April 2024, Kellogg’s India introduced Froot Loops, a vibrant breakfast cereal specifically targeted at children. The product aims to provide a fun, fruity experience that appeals to young consumers and their parents
• In January 2024, WK Kellogg Co. launched a new range of better-for-you cereal products in chocolate and fruit flavors. These offerings are designed for health-conscious Gen Z consumers who prefer protein-packed, zero-sugar options over traditional sugary cereals
• In December 2023, Weetabix, a well-known breakfast cereal brand in the U.K., expanded its market presence by acquiring Deeside Cereals. This strategic move not only enhances Weetabix's product portfolio but also strengthens its competitive position in the local market
• In February 2021, Tata Consumer Products Ltd (TCPL) solidified its footprint in the breakfast segment by acquiring a complete stake in Kottaram Agro Foods' Soulfull brand. This acquisition brings a variety of millet-based snacks and cereals into TCPL’s portfolio, appealing to health-focused consumers
• In June 2020, Orkla strengthened its market position in Norway by acquiring Havrefras, a cereal brand previously owned by PepsiCo. This acquisition allows Orkla to diversify its product offerings and solidify its status as a leading manufacturer in the breakfast cereal sector

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