Global Customer Analytics Market – Industry Trends and Forecast to 2029

Análisis y tamaño del mercado de análisis de clientes

El mercado de análisis de clientes está ganando terreno a medida que muchas organizaciones pasan de servicios locales a servicios basados ​​en la nube para mejorar el crecimiento empresarial. Las compañías de seguros, los bancos y muchas otras industrias están utilizando el análisis de clientes para evaluar mejor el valor de vida del cliente y aumentar las ventas cruzadas, entre otras cosas. A diferencia de las telecomunicaciones, que se centran en reducir la pérdida de clientes, los sectores verticales como el comercio electrónico y el comercio minorista hacen mucho hincapié en el comportamiento de compra del cliente.

Data Bridge Market Research analiza que el mercado de análisis de clientes se valoró en USD 9.63 mil millones en 2021 y se espera que alcance el valor de USD 37.19 mil millones para 2029, a una CAGR del 18,40% durante el período de pronóstico. Además de los conocimientos del mercado, como el valor de mercado, la tasa de crecimiento, los segmentos del mercado, la cobertura geográfica, los actores del mercado y el escenario del mercado, el informe de mercado seleccionado por el equipo de Data Bridge Market Research incluye un análisis experto en profundidad, análisis de importación/exportación, análisis de precios, análisis de consumo de producción y análisis pestle.

Alcance y segmentación del mercado de análisis de clientes

Definición de mercado

La analítica es simplemente el examen o análisis de datos. Esto se logra mediante técnicas y herramientas avanzadas como inteligencia artificial, minería de datos, aprendizaje automático, análisis semántico, redes neuronales y estadísticas multivariables. La analítica permite una mejor toma de decisiones y aumenta la eficiencia operativa. Por lo tanto, la analítica del consumidor puede definirse como la recopilación de información sobre el comportamiento de compra de un cliente para tomar decisiones informadas y realizar pronósticos para el futuro.

Dinámica del mercado de análisis de clientes a nivel mundial

Conductores

• Enfoque creciente en la experiencia y satisfacción del cliente

Debido a la creciente demanda de una mayor satisfacción del cliente, el mercado mundial de análisis de clientes está creciendo a un ritmo más rápido. El análisis de clientes se utiliza ampliamente en el comercio minorista para crear comunicaciones personalizadas y campañas de marketing. Esto puede ayudar a mejorar la experiencia y la lealtad del cliente al determinar qué compradores compran qué productos y personalizar el marketing en función de los datos de los compradores. Según Accenture, una buena experiencia de compra aumenta la satisfacción del cliente, las compras repetidas, la lealtad del cliente, las recomendaciones de clientes, los ingresos y la participación.

• Alta prevalencia de las redes sociales

El creciente interés en las redes sociales es un factor clave para el mercado en cuestión. El análisis de las redes sociales combina herramientas de medición, seguimiento y análisis para descubrir los sentimientos de los usuarios y las empresas con los clientes a través de las plataformas de redes sociales asociando su lista de productos con sitios de comercio electrónico, lo que ayuda a monitorear a las personas y desarrollar relaciones. Los principales minoristas, como Amazon y Walmart, han aprovechado con éxito los beneficios de varias plataformas de redes sociales, como Facebook y Twitter.

Oportunidades

• Altas inversiones en actividades de I+D

Rising spending on customer analytics research and development is creating lucrative growth opportunities for the market. Rising demand for streamlining business operations and making decisions based on consumer consumption and purchasing behaviour will drive growth in the customer analytics market.

Restraints

• Lack of skilled labour

The shortage of skilled professionals or trained personnel will be a major impediment to the growth of the analytics market. Data security and privacy concerns will create additional roadblocks to market growth.

This customer analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the customer analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Customer Analytics Market

The COVID-19 pandemic has significantly impacted the growth of the customer analytics market. Due to the government's strict lockdown during the pandemic, markets were closed. As a result, the customer analytics sector has been hampered for a short time. Online retail, the fastest-growing market sector, has been severely impacted, but thanks to government assistance to online shopping sites during the shutdown, this market has slowly recovered.

Recent Development

• In March 2022 Adobe announced a new Customer Journey Analytics feature under Adobe's Experience Cloud. Adobe introduced a new experimentation feature in Journey Analytics that allows businesses to test real-world scenarios and analyze their results to better understand how even minor changes can affect the overall customer journey across their various products. For Adobe's ability to discover customer segments, the Adobe Customer Data Platform [CDP] and Customer Journey Analytics have also been integrated.
• In January 2022 SAS Customer Intelligence 360 automatically discovered better options for looking for common attributes among customer data. This embedded customer analytics improves customer insights using Artificial Intelligence and Machine Learning. It also offers out-of-the-box analytical automation support to assist customers in making decisions.

Global Customer Analytics Market Scope

The customer analytics market is segmented on the basis of component, data source, application, deployment mode, organization size and end user industry. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Solution
• Social media analytical tools
• Web analytical tools
• Dashboard and reporting tools
• Voice of customer (VOC)
• ETL (extract, transform, and load)
• Analytical modules/tools
• Others
• Services
• Consulting services
• Support and maintenance
• Education and training
• Integration and deployment

Data Source

• Web
• Social Media
• Smartphone
• Email
• Store
• Call Centre
• Others

Application

• Brand Management
• Campaign Management
• Churn Management
• Customer Behavioural Analysis
• Product Management
• Others

Deployment Model

• On-premise
• Cloud-based

Organization Size

• Small and Medium Enterprises (SMEs)
• Large Enterprises

End User Vertical

• Banking, Financial Services, and Insurance (BFSI)
• Retail and e-commerce
• Telecommunications and IT
• Energy and Utilities
• Manufacturing
• Transportation and Logistics
• Government and Defence
• Healthcare and Life Sciences
• Media and Entertainment
• Travel and Hospitality
• Others

Customer Analytics Market Regional Analysis/Insights

The customer analytics market is analyzed and market size insights and trends are provided by country, component, data source, application, deployment mode, organization size and end user industry as referenced above.

The countries covered in the customer analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America has a significant share of the global customer analytics market because of its early adoption of advanced technological solutions such as artificial intelligence and machine learning. Furthermore, the dominance is due to the presence of major key players spread across countries in this region. The United States and Canada have emerged as the major contributors.

Asia-Pacific, on the other hand, is expected to grow at the fastest rate during the forecast period, owing to increased adoption of customer analytics solutions by various end user industries.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Customer Analytics Market Share Analysis

The customer analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to customer analytics market.

Some of the major players operating in the customer analytics market are:

• Dell Inc. (U.S.)
• Cognizant (U.S.)
• Google LLC (U.S.)
• Siemens (Germany)
• IBM Corporation (U.S.)
• Microsoft (U.S.)
• Hewlett Packard Enterprise Development LP (U.S.)
• SAP SE (Germany)
• Oracle (U.S.)
• Adobe (U.S.)
• Axis Communications AB (Sweden)
• Cisco Systems, Inc. (U.S.)
• Honeywell International Inc. (U.S.)
• Intellivision (U.S.)
• Intuvision Inc., (U.S.)
• Puretech Systems (U.S.)
• Hangzhou Hikvision Digital Technology Co., Ltd. (China)
• NEC Corporation (Japan)
• Huawei Technologies Co., Ltd. (China)

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