Latest Developments in Global Customer Analytics Market

Request for TOC Request for TOC Speak to Analyst Speak to Analyst Buy Now Buy Now Inquire Before Buying Inquire Before Free Sample Report Free Sample Report

Latest Developments in Global Customer Analytics Market

  • ICT
  • Upcoming Report
  • Feb 2025
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

  • In March 2022 Adobe announced a new Customer Journey Analytics feature under Adobe's Experience Cloud. Adobe introduced a new experimentation feature in Journey Analytics that allows businesses to test real-world scenarios and analyze their results to better understand how even minor changes can affect the overall customer journey across their various products. For Adobe's ability to discover customer segments, the Adobe Customer Data Platform [CDP] and Customer Journey Analytics have also been integrated.
  • In January 2022 SAS Customer Intelligence 360 automatically discovered better options for looking for common attributes among customer data. This embedded customer analytics improves customer insights using Artificial Intelligence and Machine Learning. It also offers out-of-the-box analytical automation support to assist customers in making decisions.

Frequently Asked Questions