Informe sobre el tamaño, la participación y las tendencias del mercado mundial del turismo cultural: descripción general de la industria y pronóstico hasta 2031

Análisis del mercado del turismo cultural

El mercado del turismo cultural ha experimentado un crecimiento significativo gracias a los avances tecnológicos y a los métodos innovadores. Tecnologías como la realidad aumentada (RA) y la realidad virtual (RV) están cambiando la forma en que los viajeros interactúan con las experiencias culturales. Por ejemplo, las aplicaciones de RA permiten a los visitantes explorar sitios históricos con contenido interactivo, lo que mejora su comprensión y apreciación del patrimonio local. Las simulaciones de RV permiten a los turistas potenciales experimentar virtualmente los destinos antes de visitarlos, lo que genera interés y reservas.

Las aplicaciones móviles también están transformando la forma en que funciona el turismo cultural, ofreciendo itinerarios personalizados y visitas guiadas basadas en las preferencias de los usuarios. Estas plataformas facilitan el acceso sin problemas a eventos locales, museos y festivales, lo que promueve la participación y las estancias más prolongadas.

Además, las redes sociales desempeñan un papel fundamental en este crecimiento, ya que los viajeros comparten sus experiencias culturales, lo que influye en las decisiones de viaje de los demás. Esta tendencia ha dado lugar a un aumento de las ofertas de turismo cultural de nicho, como los recorridos culinarios y los talleres de artesanía tradicional.

A medida que los consumidores buscan cada vez más experiencias auténticas, se prevé que el turismo cultural crezca y que la tecnología mejore aún más la accesibilidad y la participación. Esta convergencia de la tecnología y la exploración cultural está marcando una trayectoria prometedora para la industria.

Tamaño del mercado del turismo cultural

El tamaño del mercado mundial del turismo cultural se valoró en USD 6.52 mil millones en 2023 y se proyecta que alcance los USD 15.23 mil millones para 2031, con una CAGR del 11,2% durante el período de pronóstico de 2024 a 2031. Además de los conocimientos sobre escenarios de mercado como el valor de mercado, la tasa de crecimiento, la segmentación, la cobertura geográfica y los principales actores, los informes de mercado seleccionados por Data Bridge Market Research también incluyen un análisis experto en profundidad, análisis de precios, análisis de participación de marca, encuesta de consumidores, análisis demográfico, análisis de la cadena de suministro, análisis de la cadena de valor, descripción general de materias primas / consumibles, criterios de selección de proveedores, análisis PESTLE, análisis de Porter y marco regulatorio.

Tendencias del mercado del turismo cultural

“El auge de los viajes experienciales”

One significant trend driving growth in the cultural tourism market is the rise of experiential travel. Tourists increasingly seek immersive experiences that allow them to connect deeply with local cultures and communities. This trend is exemplified by the growing popularity of workshops, cooking classes, and guided heritage tours. For instance, In March 2021, Certified Africa collaborated with United Airlines to introduce all-in-one African heritage travel packages. These comprehensive offerings encompass transportation, cultural tours, airport transfers, accommodations, and various other services. The initiative is designed to simplify travel logistics while enhancing the overall experience for tourists. Furthermore, Certified Africa emphasizes essential preparations, including visa requirements, vaccinations, COVID-19 precautions, and travel insurance, ensuring a smooth and informed journey for travelers.

Report Scope and Cultural Tourism Market Segmentation    

Cultural Tourism Market Definition

Cultural tourism is a form of travel that emphasizes experiencing and engaging with the unique cultural heritage, traditions, and lifestyle of a destination. This includes exploring historical sites, attending local festivals, tasting traditional cuisine, and participating in art and craft workshops. Travelers seek authentic experiences that connect them to the local community and its customs, enhancing their understanding of different cultures. Cultural tourism promotes the preservation of cultural heritage and contributes to the local economy by supporting artisans, performers, and local businesses. It fosters cross-cultural exchange, enriching both visitors and hosts through shared experiences and stories.

Cultural Tourism Market Dynamics

Drivers

• Adventure Tourism Integration

Adventure tourism integration significantly drives the cultural tourism market as travelers increasingly seek to combine physical activities with cultural experiences. Activities such as hiking to ancient ruins, participating in traditional festivals, or engaging in local crafts provide unique opportunities for exploration and immersion. For instance, trekking to Machu Picchu not only offers breathtaking scenery but also allows visitors to connect with Incan history and culture. Similarly, biking through the vineyards of Tuscany enables tourists to taste local wines while appreciating the region's heritage. This blend of adventure and culture attracts diverse travelers, expanding the market and enhancing overall visitor satisfaction.

• Rising Culinary Tourism Trends

Culinary tourism is rapidly gaining traction, as tourists increasingly seek authentic gastronomic experiences that reflect local cultures. This trend is driven by a growing interest in food as a cultural expression. For instance, events such as the San Sebastián Gastronomika festival in Spain attract food enthusiasts from around the globe, showcasing the region’s culinary heritage. In addition, cities such as Bangkok and Mexico City are popular for street food tours that immerse visitors in local flavors and cooking techniques. As travelers prioritize unique food experiences, destinations are responding by offering cooking classes, food tours, and farm-to-table dining, further propelling the growth of cultural tourism.

Opportunities

• Cultural Heritage Preservation

The emphasis on cultural heritage preservation significantly boosts the cultural tourism market. Countries such as Italy and Greece invest heavily in restoring historical sites, such as the Colosseum and the Acropolis, making them more accessible and appealing to tourists. This investment not only attracts visitors seeking authentic experiences but also stimulates local economies through job creation in tourism and conservation sectors. Events such as the UNESCO World Heritage Sites designation further enhance visibility and interest. As destinations prioritize heritage conservation, opportunities arise for local artisans, guided tours, and educational programs, fostering a sustainable tourism model that celebrates and preserves cultural identities while benefiting communities economically. For instance, in November 2021, MyHeritage Ltd. partnered with Expedia Group to unveil the Heritage Travel Hub, aimed at helping travelers design their ultimate heritage tours. This innovative platform enables users to explore ancestral lands while connecting family history research with travel planning. Through rich content and user-friendly features, the partnership strives to provide a meaningful travel experience, enriching individuals’ connections to their heritage through unforgettable vacations.

• Sustainable Tourism Initiatives

Sustainable tourism initiatives present significant opportunities in the cultural tourism market by aligning with travelers' growing preferences for eco-friendly and socially responsible experiences. Destinations that implement sustainability practices, such as supporting local artisans, utilizing renewable energy, and promoting conservation, attract tourists eager to engage with authentic cultures while minimizing their environmental impact. For instance, Bhutan's "High Value, Low Impact" tourism policy encourages travelers to experience its rich heritage while preserving its pristine environment. This approach not only benefits local communities economically but also enhances cultural exchanges, fostering a deeper appreciation for traditions and lifestyles, thus driving growth in the sustainable cultural tourism sector.

Restraints/Challenges

• Political Instability and Safety Concerns

Political instability and safety concerns significantly hinder the cultural tourism market. Regions experiencing unrest or conflict often see a sharp decline in tourist arrivals as potential visitors prioritize safety. Negative media coverage surrounding ongoing conflicts can damage a destination's reputation, leading to long-lasting perceptions of danger and instability. Consequently, cultural heritage sites may suffer from reduced visitor numbers, affecting local economies reliant on tourism. In addition, safety issues can lead to increased costs for security measures, further deterring travelers. This combination of factors creates an environment where cultural tourism struggles to thrive, limiting opportunities for growth in affected regions.

• Changing Consumer Preferences

Changing consumer preferences pose a significant challenge to the cultural tourism market. The rise of digital experiences, including virtual tours and online cultural exhibitions, attracts a segment of tourists who prioritize convenience and cost savings over traditional travel. As more people engage with cultural content from home, demand for on-the-ground cultural tourism diminishes. This shift can lead to reduced visitor numbers at cultural sites, impacting local economies that rely on tourism revenue. Furthermore, it can create a perception that authentic cultural experiences are accessible digitally, potentially discouraging travelers from investing time and resources in physical visits to cultural destinations.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Cultural Tourism Market Scope

The market is segmented on the basis of type, category and travel type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Domestic Cultural Tourism
• International Cultural Tourism

 Category

• Cultural Eco-Tourism
• Indigenous Cultural Tourism
• Socio-Cultural Tourism

 Travel Type

• Business Travel
• Leisure Travel
• Others

Cultural Tourism Market Regional Analysis

The market is analyzed and market size insights and trends are provided type, category and travel type as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the cultural tourism market during the forecast period, driven by a growing emphasis on sustainability and increased research and development activities. This region's commitment to eco-friendly practices and innovative tourism solutions attracts travelers seeking authentic cultural experiences. In addition, the integration of technology in promoting cultural heritage further enhances the appeal, solidifying North America's leading position in the market.

Asia-Pacific is expected to show significant growth in the cultural tourism market during the forecast period. The region is projected to register the highest CAGR due to a rise in millennial tourists seeking unique cultural experiences. Factors contributing to this growth include increased disposable income, a growing interest in heritage and traditions, and surging infrastructural development, enhancing accessibility to various cultural attractions.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Cultural Tourism Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Cultural Tourism Market Leaders Operating in the Market Are:

• Internova Travel Group (U.S.)
• Aracari (Peru)
• Frosch International Travel (U.S.)
• SARL Undiscovered Mountains (France)
• Adventure Alternative Ltd (U.K.)
• Intrepid Group (Australia)
• Grupo de viajes en rickshaw (Reino Unido)
• Viajes por las estepas (Reino Unido)
• Guía de Australia Pty. Ltd. (Australia)
• Hostal Envoy (Estados Unidos)
• ACE Cultural Tours (Estados Unidos)
• Classic Journeys LLC (Estados Unidos)
• Exodus Travels Limited (Reino Unido)
• Kudu Travel Limited (Reino Unido)
• Martin Randall Travel Ltd (Reino Unido)
• Nature Quest Ltd (Reino Unido)
• Hopes & Dreams Ltd (Reino Unido)
• Grupo de islas espaciales (España)
• Zero 2 Infinity SL (España)
• Odyssey World (Estados Unidos)

Últimos avances en el mercado del turismo cultural

• En noviembre de 2021, MyHeritage Ltd. se asoció con Expedia Group para presentar Heritage Travel Hub, cuyo objetivo es ayudar a los viajeros a diseñar sus mejores recorridos patrimoniales. Esta innovadora plataforma permite a los usuarios explorar tierras ancestrales y, al mismo tiempo, conectar la investigación de la historia familiar con la planificación de viajes. A través de un contenido enriquecido y funciones fáciles de usar, la asociación se esfuerza por brindar una experiencia de viaje significativa, enriqueciendo las conexiones de las personas con su herencia a través de vacaciones inolvidables.
• En marzo de 2021, Certified Africa colaboró ​​con United Airlines para presentar paquetes de viajes con todo incluido relacionados con el patrimonio africano. Estas ofertas integrales abarcan transporte, recorridos culturales, traslados al aeropuerto, alojamiento y otros servicios. La iniciativa está diseñada para simplificar la logística de los viajes y, al mismo tiempo, mejorar la experiencia general de los turistas. Además, Certified Africa hace hincapié en los preparativos esenciales, incluidos los requisitos de visado, las vacunas, las precauciones contra la COVID-19 y el seguro de viaje, lo que garantiza un viaje tranquilo e informado para los viajeros.
• En mayo de 2022, EF Go Ahead Tours, un importante operador turístico, lanzó un nuevo paquete turístico patrimonial a Ghana, en línea con la campaña Beyond the Year of Return. Esta aventura guiada de 12 días sumerge a los viajeros en la rica historia y cultura de Ghana, brindando oportunidades de educación y reconexión personal. Al explorar sitios históricos e interactuar con las comunidades locales, los participantes obtienen una comprensión más profunda de sus raíces, lo que fomenta una experiencia de viaje significativa.

SKU-67293