The global sweet potatoes market is a dynamic sector characterized by the widespread cultivation, trade, and consumption of sweet potatoes worldwide. With increasing recognition of their nutritional value, sweet potatoes have become a staple in diverse cuisines globally. Varieties of sweet potatoes cater to different tastes and culinary uses, contributing to their popularity. Additionally, the market is shaped by evolving food trends and the growing awareness of the health benefits associated with sweet potatoes.
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Data Bridge Market Research analyses that the Global Sweet Potatoes Market is expected to reach USD 50,534.33 million by 2030, from USD 31,067.30 million in 2022 with a CAGR of 5.90% during the forecast period of 2023 to 2030. A growing focus on promoting locally sourced produce and sustainable agriculture is driving increased consumption of locally grown sweet potatoes. This emphasis aligns with consumer preferences for supporting regional farmers and fostering environmental sustainability in food production.
Key Findings of the Study
Increasing consumption of processed food is expected to drive the market's growth rate
The surge in processed food consumption, fueled by evolving lifestyles and the impact of the global pandemic, has prompted businesses to innovate and offer healthier alternatives. Amidst these developments, sweet potatoes stand out as a singular ingredient in processed foods, reflecting their adaptability and nutritional value. As consumers seek both convenience and nutrition, the incorporation of sweet potatoes underscores their unique position in meeting evolving market demands.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Whole Product, Processed Sweet Potatoes, Paste/Purees, and Sweet Potato Flour), Product Type (Fresh, Frozen, Dried, and Others), Nature (Organic and Conventional), Packaging Type (Bag, Pouches, Box, Tray, and Others), End User (Household, Food Service Sector, Food and Beverages Industry, and Others) Distribution Channel (Store Based Retailing and Online Retail)
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Countries Covered
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U.S., Canada, and Mexico in North America. Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey, Rest of Europe in Europe. Japan, China, South Korea, India, Australia, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific in Asia-Pacific. South Africa, U.A.E., Saudi Arabia, Kuwait, the rest of the Middle East and Africa (MEA) in the Middle East and Africa. Brazil, Argentina, and the Rest of South America
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Market Players Covered
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Conagra Brands, Inc. (U.S.), Nash Produce (U.S.), Sweet Potato Spirit Company (U.K.), Ham Farms (U.S.), Dole Food Company, Inc. (Ireland), McCain Foods Limited (Canada), A.V. Thomas Produce (U.S.), Jackson Farming Company (U.S.), J.R. Simplot Company (U.S.), Idahoan Foods, LLC. (U.S.), and KP Snacks (U.K.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The global sweet potatoes market is segmented on the basis of type, product type, nature, packaging type, end user, and distribution channel.
- On the basis of type, the global sweet potatoes market is segmented into whole product, processed sweet potatoes, paste/purees, and sweet potato flour. The whole product segment is anticipated to dominate the global sweet potatoes market with a market share of 48.43% due to the growing awareness regarding tuber's health benefits
The whole product segment of type segment is anticipated to dominate the sweet potatoes market during the forecast period 2023-2030
The whole product segment is anticipated to dominate the global sweet potatoes market with a market share of 48.43% due to the growing awareness regarding tuber's health benefits, such as lower type 2 diabetes risk, lower cancer risk, improved digestive health, eye health, and immune function.
- On the basis of product type, the global sweet potatoes market is segmented into fresh, frozen, dried, and others. The fresh segment is anticipated to dominate the global sweet potatoes market with a market share of 42.21% due to rapid urbanization, augmented consumer awareness regarding the benefits of fresh food, and extensive usage across industries
- On the basis of nature, the global sweet potatoes market is segmented into conventional and organic. Conventional segment is anticipated to dominate the global sweet potatoes market with a market share of 76.45% owing to its convenience and low manufacture price for manufacturers
- On the basis of packaging type, the global sweet potatoes market is segmented into bags, pouches, box, tray, and others. The bag segment is anticipated to dominate the global sweet potatoes market with a market share of 41.07% period owing to the variety of material options and packaging sizes available
- On the basis of end user, the global sweet potatoes market is segmented into household, food service sector, food and beverages industry, and others. The household segment is anticipated to dominate the global sweet potatoes market with a market share of 45.31% due to their ease of availability
The household segment of end-user segment is anticipated to dominate the sweet potatoes market during the forecast period 2023 -2030
The household segment is anticipated to dominate the global sweet potatoes market with a market share of 45.31% due to their ease of availability and increasing consumer awareness of the several health benefits of sweet potatoes.
- On the basis of distribution channel, the global sweet potatoes market is segmented into store-based retailing and online retail. Store-based retailing segment is anticipated to dominate the global sweet potatoes market with a market share of 59.56% due to its easy accessibility to all consumers and wide distribution network
Major Players
Data Bridge Market Research recognizes the following companies as the major global sweet potatoes market players in global sweet potatoes market are McCain Foods Limited (Canada), A.V. Thomas Produce (U.S.), Jackson Farming Company (U.S.), J.R. Simplot Company (U.S.), Idahoan Foods, LLC. (U.S.), and KP Snacks (U.K.)
Market Developments
- In 2022, McCain Foods Limited and McDonald's Canada collaborated to establish the Future of Potato Farming Fund, investing $1 million in grants. The initiative supports potato farmers in adopting regenerative practices and technologies, promoting sustainable agriculture
- In 2022, Idahoan Foods, under the Honest Earth brand, introduced Mashed Sweet Potatoes. This microwaveable product, free from artificial colors, flavors, and preservatives, marked the brand's commitment to wholesome convenience
- In December 2021, Strong Roots, a notable plant-based frozen food company, and McCain Foods formed a strategic partnership. McCain Foods invested $55 million to secure a minority stake, strengthening their position in the North American frozen food market
- In 2020, The Kraft Heinz Company expanded its Canadian infant food industry with HEINZ BY NATURE, a new baby food product line featuring 40 SKUs, including flavors such as Blueberry/Apple/Oat and Sweet Potato/Plum/Pear
- In 2020, Nash Produce enhanced its product line with a new tray pack for sweet potatoes, designed to hold 3–4 counts. This packaging caters to customers seeking pre-washed produce, further diversifying the company's offerings in the market
Regional Analysis
Geographically, the countries covered in the global sweet potatoes market report are U.S., Canada, and Mexico in North America. Germany, U.K., Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Turkey, Rest of Europe in Europe. Japan, China, South Korea, India, Australia, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific in Asia-Pacific. South Africa, U.A.E., Saudi Arabia, Kuwait, the rest of the Middle East and Africa (MEA) in the Middle East and Africa. Brazil, Argentina, and the Rest of South America
As per Data Bridge Market Research analysis:
Asia-Pacific is the dominant region in the global sweet potatoes market during the forecast period 2023-2030
Asia-Pacific dominates the global sweet potato market as the largest consumer. The region's preference is fueled by growing awareness of sweet potatoes' health benefits compared to regular potatoes. The surging interest in plant-based foods further propels the market's expansion in Asia-Pacific. With consumers increasingly recognizing the nutritional advantages of sweet potatoes, their popularity continues to rise, contributing significantly to the overall growth of the sweet potatoes market in the Asia-Pacific region.
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