The augmented reality (AR) and mixed reality (MR) market encompass various technologies. Mobile augmented reality refers to AR experiences delivered on smartphones or tablets, enhancing the real world with digital elements. Monitor-based technology involves AR/MR content displayed on computer screens or monitors. Near eye-based technology, on the other hand, integrates digital information directly into the user's field of view, typically through headsets or glasses, creating immersive experiences. These technologies collectively drive innovation in industries from gaming to healthcare and manufacturing.
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Data Bridge Market Research analyses that Europe Augmented Reality (AR) and Mixed Reality (MR) Market value, which was USD 5,423.36 million in 2021, is expected to reach the value of USD 1,33,173.90 million by 2029, at a CAGR of 49.2% during the forecast period 2022-2029. AR and MR technologies enhance efficiency in manufacturing and maintenance by providing real-time data, interactive instructions, and virtual overlays, aiding workers in tasks, troubleshooting, and equipment maintenance. This reduces errors and downtime, leading to cost savings and improved productivity.
Key Findings of the Study
Government and defense is expected to drive the market's growth rate
AR (augmented reality) and MR (mixed reality) technologies are vital in government and defense sectors. They enable military personnel to access real-time data, tactical information, and visual overlays, enhancing situational awareness and mission effectiveness. In the public sector, AR/MR is used for urban planning, disaster response, and training simulations, improving decision-making and response capabilities. These technologies contribute to national security, efficient governance, and more effective training, making them essential government and defense application tools.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Component (Hardware, Software, Services), Deployment Model (Cloud, On Premise), Distribution Channel (Offline, Online), Device Type (Head Up Display, Head Mounted Display, Projector and Display Wall, Gesture Tracking Devices), Technology (Mobile Augmented Reality, Monitor-Based Technology, Near Eye Based Technology), Application (Workflow Optimization, Marketing Collaboration, Enhanced 2-D and 3-D, Visualizations, 3D Modelling, Documentation, Navigation), End User (Retail and E-Commerce, IT and Telecommunication, Automotive, Aerospace and Defense, Healthcare, Animation, Travel and Tourism, Energy, Media and Entertainment, Education, Construction, Games and Sports, Banking)- Industry Trends and Forecast to 2029.
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Countries Covered
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Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe.
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Market Players Covered
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HP Development Company, LP (U.S.), HTC Corporation (Taiwan), Autodesk Inc. (U.S.), Barco (Belgium), Intel Corporation (U.S.), PTC (U.S.), Seiko Epson Corporation (Japan), Ultraleap Limited (United Kingdom), ASUSTek Computer Inc. (Taiwan), Dell (U.S.), Google (a subsidiary of Alphabet Inc.) (U.S.), Sony Corporation (Japan), Lenovo (China), Microsoft (U.S.), SAMSUNG ELECTRONICS CO., LTD. (South Korea), Panasonic Corporation (Japan), RealWear, Inc. (U.S.), Magic Leap, Inc. (U.S.), EON Reality (U.S.), TeamViewer (Germany)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis:
The Europe augmented reality (AR) and mixed reality (MR) market is segmented on the basis of component, deployment model, distribution channel, device type, technology, application, and end user.
- On the basis of component, Europe augmented reality (AR) and mixed reality (MR) market is segmented into hardware, software, and services.
- On the basis of the deployment model, Europe augmented reality (AR) and mixed reality (MR) market is segmented into on-premise and cloud.
- On the basis of distribution channel, Europe augmented reality (AR) and mixed reality (MR) market is segmented into offline and online.
- On the basis of device type, Europe augmented reality (AR) and mixed reality (MR) market has been segmented into head up display, head mounted display, projector and display wall, and gesture tracking devices.
- On the basis of technology, Europe augmented reality (AR) and mixed reality (MR) market has been segmented into mobile augmented reality, monitor-based technology, and near eye based technology.
- On the basis of application, Europe augmented reality (AR) and mixed reality (MR) market has been segmented into workflow optimization, marketing collaboration, enhanced 2-D and 3-D, visualizations, 3D modeling, documentation, and navigation.
- On the basis of end user, Europe augmented reality (AR) and mixed reality (MR) market is segmented into retail and e-commerce, IT and telecommunication, automotive, aerospace and defense, healthcare, travel and tourism, energy, media and entertainment, education, construction, games and sports, banking and others.
Major Players
Data Bridge Market Research recognizes the following companies as the Europe augmented reality (AR) and mixed reality (MR) market players in Europe augmented reality (AR) and mixed reality (MR) market are HP Development Company, LP (U.S.), HTC Corporation (Taiwan), Autodesk Inc. (U.S.), Barco (Belgium), Intel Corporation (U.S.), PTC (U.S.), Seiko Epson Corporation (Japan), Ultraleap Limited (United Kingdom), ASUSTek Computer Inc. (Taiwan).
Market Developments
- In November 2022, Vuzix Corporation, a leading provider of Smart Glasses and Augmented Reality (AR) technology, unveiled the availability of the Vuzix M400C smart glasses for customer orders in the United States, Canada, the United Kingdom, the European Union, and Japan. These smart glasses maintain the same successful design as the company's flagship M400 smart glasses and feature an autofocus HD camera for streaming 1080p video at 60 fps, a clear OLED display, noise-canceling microphone, voice control, speaker, buttons, and touchpad, all built to meet IP67 standards.
- In October 2022, Micledi Microdisplays, a prominent developer of microLED displays for augmented reality (AR) glasses, and Kura Technologies, a top global innovator in AR headsets, unveiled a collaborative effort to produce AR glasses. These glasses, designed by Kura, integrate MICLEDI's distinctive 300mm microLED displays to meet the performance standards necessary for Kura's upcoming generation of AR glasses.
- In May 2022, Vuzix Corporation revealed a partnership with Atomistic SAS, a French mLED (micro-Light Emitting Diode) display solutions company. This collaboration encompasses the development of a customized backplane, an exclusive licensing agreement for crucial mLED technology, and the potential acquisition of Atomistic, subject to meeting certain technical milestones. Atomistic is set to provide an advanced node 300mm wafer backplane, supported by Vuzix, to facilitate the development of mLEDs for AR glasses, utilizing innovative material science and potential third-party LED sources.
- In April 2021, Microsoft disclosed a substantial Pentagon contract, valued at USD 21.88 billion, to supply the U.S. military with augmented reality headgear, known as HoloLens. This advanced technology aims to enhance soldiers' situational awareness and visibility, offering next-gen night vision capabilities during military operations. Microsoft's involvement in this contract not only revolutionizes its role in the AR field but also expands its product offerings, breaking conventional boundaries of space and time.
- In July 2021, SAMSUNG ELECTRONICS CO., LTD. broadened its contactless options for consumers by introducing an augmented reality (AR) integrated service for its flagship products. This new service allows customers to experience products virtually in their homes, assess product dimensions, and make well-informed choices using AR technology. This strategic move has also facilitated the company's expansion in the augmented reality market by diversifying its product portfolio.
Regional Analysis
Geographically, the countries covered in the Europe augmented reality (AR) and mixed reality (MR) market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe.
As per Data Bridge Market Research analysis:
U.K. is the dominant region in the Europe augmented reality (AR) and mixed reality (MR) market during the forecast period 2022-2029
U.K. dominates the European augmented reality (AR) and mixed reality (MR) market during the forecast period. The United Kingdom's proactive approach to integrating cutting-edge technologies such as mobile devices, cloud computing, and the Internet of Things (IoT) into enterprise operations is a major catalyst for the growth of the European augmented reality (AR) and mixed reality (MR) market. This responsiveness enhances workforce productivity and collaboration, making the UK a key driver in the regional expansion of AR and MR technologies across diverse industries.
Germany is expected to dominate the Europe augmented reality (AR) and mixed reality (MR) market in the forecast period 2022-2029
Germany is poised to lead the European augmented reality (AR) and mixed reality (MR) market due to the increasing adoption of digital workplace and a mobile workforce. The country's commitment to digital transformation and innovation fuels the demand for AR and MR technologies, enhancing productivity and efficiency. Germany's robust technology infrastructure and evolving workplace dynamics position it as a key player in Europe's growing AR and MR industry.
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