Volumetric video technology is transforming the media and entertainment landscape. Volumetric capture, at its core, involves capturing 3D images and videos of physical objects or people in real-world settings. This process is facilitated by hardware (such as depth-sensing cameras), software for processing, and associated services. Hardware captures the visual data software processes and stitches it into a 3D model. Services often support post-production and integration, enabling immersive, interactive, and dynamic visual experiences in various industries, from gaming to teleconferencing and advertising.
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Data Bridge Market Research analyses that the Asia-Pacific Volumetric Video Market is expected to grow at a CAGR of 28.40% in the forecast period of 2023 to 2030 and is expected to reach USD 1,519.02 million by 2030 from USD 205.61 million in 2022. The driver in the volumetric video market is the demand for enhanced presentations and walkthroughs in architectural visualization. Volumetric video technology provides more immersive and realistic experiences for architects, clients, and stakeholders, improving design communication and decision-making.
Key Findings of the Study
Rising virtual reality (VR) and augmented reality (AR) Adoption is expected to drive the market's growth rate
The Asia-Pacific volumetric video market is propelled by the surging adoption of virtual reality (VR) and augmented reality (AR) applications. These technologies depend on the volumetric video to deliver immersive and life-like experiences, bolstering market expansion. Volumetric video plays a pivotal role in transforming the way users interact with digital content, enhancing the realism and interactivity of VR and AR applications, and, in turn, driving the market's growth across the region.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Volumetric Capture (Hardware, Software, Services), Application (Sports, Events and Entertainment, Signage and Advertisement, Medical Education and Training, E-commerce, Video Games and Esports, Training, Education, Video Streaming and Alternate Realities, Tourism Others), Content Delivery (Projectors, AR/VR Head Mounted Display, Smartphones, Volumetric Displays).
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Countries Covered
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China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC).
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Market Players Covered
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3dicon Corp. (U.S.), Holografika KFT (Hungary), Lightspace Technologies. (U.S.), Holoxica Limited (U.K.), Zebra Imaging (U.S.), Voxon (Australia), Burton Inc. (Japan), Jiangmen Seekway Technology Ltd. (China), Leia Inc (China), Alioscopy (France), Soscho GmbH (Germany), Microsoft (U.S.), Intel Corporation (U.S.), Google LLC (U.S.), Unity Technologies (U.S.), Humense PTY LTD (Australia).
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The Asia-Pacific volumetric video market is segmented on the basis of volumetric capture, application, and content delivery.
- On the basis of volumetric capture, the Asia-Pacific volumetric video market is segmented into hardware, software, and services.
- On the basis of application, the Asia-Pacific volumetric video market is segmented into sports, events and entertainment, signage and advertisement, medical education and training, e-commerce, video games and esports, training, education, video streaming and alternate realities, tourism, and others.
- On the basis of content delivery, the Asia-Pacific volumetric video market is segmented into projectors, AR/VR head mounted display, smartphones, and volumetric displays.
Major Players
Data Bridge Market Research recognizes the following companies as the major Asia-Pacific volumetric video market players in Asia-Pacific volumetric video market are 3dicon Corp. (U.S.), Holografika KFT (Hungary), Lightspace Technologies. (U.S.), Holoxica Limited (U.K.), Zebra Imaging (U.S.), Voxon (Australia), Burton Inc. (Japan), Jiangmen Seekway Technology Ltd. (China), Leia Inc (China), Alioscopy (France).
Market Developments
- In October 2021, 8i and 8th Wall unveiled their pioneering integrated hologram solution, showcased in the inaugural live-streamed holographic interview on WebAR. This collaboration seamlessly merges both companies' technologies, offering a comprehensive end-to-end solution for volumetric video transformation, capture, and real-time streaming within the realm of WebAR, marking a significant milestone in immersive content delivery.
- In February 2019, Microsoft and Telecom Egypt joined forces to enhance global network capabilities in Egypt. This partnership aims to provide low-latency connectivity across the region through Telecom Egypt, boosting the reliability and performance of Microsoft services for its customers. This strategic collaboration positions Microsoft to effectively serve North Africa, Egypt, and the broader Middle East, offering enhanced and seamless connectivity solutions.
Regional Analysis
Geographically, the countries covered in the Asia-Pacific volumetric video market report are China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC)
As per Data Bridge Market Research analysis:
China is the dominant region in Asia-Pacific volumetric video market during the forecast period 2023-2030
China stands as the dominant force in the Asia-Pacific volumetric video market, strengthened by the emergence of new competitors and substantial research and development investments across the region. Anticipated to exhibit the highest growth rate, the market is on track to gain significant popularity. China's dynamic presence underscores its pivotal role in shaping the future of volumetric video technology in the Asia-Pacific.
India is estimated to be the fastest growing region in Asia-Pacific volumetric video market in the forecast period of 2023-2030
India is poised to lead the Asia-Pacific volumetric video market, driven by the rapid expansion of the sports and entertainment sectors and notable technological advancements. Furthermore, various end-user industries harness volumetric video technology to push the boundaries of immersive experiences. This growth underscores India's pivotal role in the regional market, fostering innovation and widespread adoption across diverse sectors.
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