Global Protein Supplements Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

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Global Protein Supplements Market Analysis

In recent years, the fitness craze among high and middle-income consumer groups has fuelled demand for nutrition-enhancing products such as protein. Approximately 78 percent of the global population is afflicted with diseases such as obesity, cardiovascular problems, and low blood pressure. Protein isolates is gaining popularity among athletes and sports enthusiasts worldwide because it helps improve athletic performance and strength.

Global Protein Supplements Market Size

Global protein supplements market size was valued at USD 10.78 billion in 2023 and is projected to reach USD 23.97 billion by 2031, with a CAGR of 10.5% during the forecast period of 2024 to 2031.

Report Scope and Market Segmentation       

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Protein Supplements Market Definition

Protein supplements are a type of nutritional and bodybuilding supplement that bodybuilders and sports athletes commonly use to supplement their diet and increase their protein consumption without increasing their carbohydrate and fat consumption. When compared to other protein sources, these supplements have a higher protein content when consumed directly.

Protein Supplements Market Dynamics

Drivers

• Consumers growing preference for nutrient-dense food

The prevalence of hectic consumer lifestyles that result in on-the-go food consumption has fuelled global demand for protein supplements. Furthermore, rising health concerns among consumers who prefer a nutrient-dense diet have increased product demand. Aside from that, the growing number of health awareness programmes emphasising the importance of wellness and nutritional diet has influenced global whey protein isolate consumption.

• Growing fitness trend around the world is augmenting market growth

Consumer demand for protein and sport-based drinks, as well as other items designed to improve efficiency, has increased due to the increased popularity of muscle and fitness enthusiasts. Whey protein isolate is increasingly being used in sports products, resulting in the commercial availability of amino-based, bio-based, and easily digestible whey protein isolate products.

Furthermore, whey protein isolate is a low-cost option for producing caramels with high eating quality and processing efficiency. The use of protein isolate in sports products has steadily increased as a result of several changes, resulting in the commercialization of whey protein isolate. This has increased whey protein isolate consumption in the sports nutrition industry and will have a positive impact on the global market's growth.

Opportunity

People are more concerned about their health now than they were before the covid-19 pandemic. The government in many countries is encouraging people to eat healthy foods in order to boost their immunity; as a result, the demand for protein supplements has increased. Aside from that, there are various types and flavours of protein supplements available, and changing people's taste preferences, as well as government initiatives, will provide more opportunities for the Protein Supplements market. In addition, the growing number of fitness and wellness centres around the world will drive up demand for Protein Supplements.

Restraints

In the forecast period, high manufacturing costs will act as a restraint, further challenging the growth of the protein supplements market.

This protein supplements market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Protein Isolates market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Protein Supplements Market

The COVID-19 pandemic has had a negative impact on the protein supplements market and the sports nutrition industry as a whole. One of the major factors was the closure of gyms, which had been widely closed due to the coronavirus outbreak. Many businesses have even postponed product development plans due to the uncertainty of how long the lockdown would last. However, with consumers becoming more aware of their own health and well-being than ever before, the market has the potential to expand in a variety of ways.

Protein Supplements Market Scope

The protein supplements market is segmented on the basis of type, source, form, gender, age group, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Whey Protein
• Soy Protein
• Casein Protein
• Egg Protein
• Pea Protein
• Others

Source

• Plant based
• Animal based

Form

• Ready to Drink
• Protein Powder
• Protein Bar
• Others

Gender

• Male
• Female

Age group

• Millennials
• Generation X
• Baby Boomers

Applications 

• Sports nutrition
• Functional food

End user

• Supermarkets and Hypermarkets
• Drug Stores
• Online
• Convenience Stores
• Specialist Sport Store
• Health and Nutritionist Stores
• Others

Protein Supplements Market Regional Analysis

The protein supplements market is analysed and market size insights and trends are provided by country, type, source, form, gender, age group, application and distribution channel as referenced above.

The countries covered in the protein isolates market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the overall protein supplements market and accounts for the largest share of the global protein supplements market. The United States is the region's largest market. The Asia Pacific Protein Supplements market is expanding rapidly as a result of rising health concerns and rising disposable income. Asia Pacific is also a significant market player in the global protein supplements market. The Europe protein supplements powder market is expected to grow at an average rate due to the region's rising demand for food and beverages.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Protein Supplements Market Share

The protein supplements market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Protein Isolates market.

Protein Supplements Market Leaders Operating in the Market Are:

• Glanbia plc. (Ireland)
• Now Health Intrnational. (U.S.)
• Nutiva Inc (U.S.)
• The Simply Good Food Co (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm (U.S.)
• Kerry Group Plc (Ireland)
• CytoSport, Inc. (U.S.)
• Nature's Bounty (U.S.)
• Reliance Private Label Supplements (U.S.)
• Herbalife Nutrition, Inc. (U.S.)
• Danone SA (France)
• GNC Holdings, LLC. (U.S.)
• Orgain Inc. (U.S.)
• True Nutrition (U.S.)

Latest Developments in Protein Supplements Market

• Carbery will launch Optipep 4Power, a new hydrolyzed Protein Isolates (WPH) designed specifically for high-intensity interval training, in 2021. (HIIT).
• First Milk has agreed to buy Fonterra's 51 percent stake in its Fast Forward JV in 2019. As a result, First Milk will become the sole owner of the Lake District Creamery's Protein Isolates concentrate manufacturing facilities.
• Glanbia Nutritionals expanded its protein powder capabilities in 2018 with the introduction of BevEdge Protein Isolates A-220W, a pre-acidified Protein Isolates isolate that enables the creation of berry and citrus-flavored protein drink mixes.

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