全球水果白蘭地市場規模、份額及趨勢分析報告－產業概況及至2033年預測

水果白蘭地市場規模

• 2025年全球果味白蘭地市場規模為263.7億美元，預估至2033年將達309億美元，預測期間內 複合年增長率為2.0%。
• 市場成長主要得益於消費者對高端、精釀和風味烈酒日益增長的偏好，這推動了水果白蘭地領域的創新和產品多元化。
• 此外，消費者對正宗、手工和傳統白蘭地的需求不斷增長，促使釀酒廠擴大生產規模並推出限量版產品。這些因素共同推動了水果白蘭地在全球範圍內的普及，從而顯著促進了該行業的成長。

水果白蘭地市場分析

• 以蘋果、梨子、李子和櫻桃等水果蒸餾而成的水果白蘭地，憑藉其獨特的風味、精湛的工藝和文化底蘊，在餐飲通路和零售通路中都逐漸成為備受矚目的優質酒精飲品。
• 消費者對高品質、天然和手工烈酒的興趣日益濃厚，雞尾酒和即飲酒的消費場景不斷擴大，以及進口和風味型果味白蘭地越來越受歡迎，這些因素共同推動了果味白蘭地需求的不斷增長。
• 由於悠久的果味白蘭地生產傳統、完善的分銷網絡以及消費者對優質和手工烈酒日益增長的偏好，歐洲在2025年主導了果味白蘭地市場。
• 由於可支配收入增加、生活方式改變以及南非和阿聯酋等國家對高檔酒精飲料的需求不斷增長，預計中東和非洲將在預測期內成為水果白蘭地市場成長最快的地區。
• 玻璃瓶包裝憑藉其高端定位、可回收性以及消費者對其卓越品質的認可，在2025年佔據市場主導地位，市場份額高達52.8%。玻璃包裝能夠更好地保持產品的風味、陳年潛力以及視覺吸引力，這對於禮品包裝和零售展示都至關重要。領先品牌通常使用設計獨特的玻璃瓶來區分產品並吸引高端消費者。該細分市場受益於消費者的信任和傳統的包裝方式，這些都強化了品牌傳承。玻璃瓶可相容於各種瓶蓋和標籤創新，從而增強了行銷的靈活性。酒吧和餐廳對玻璃瓶的使用，因其美觀性和功能性，進一步鞏固了市場需求。

報告範圍及水果白蘭地市場細分

水果白蘭地市場趨勢

Rising Consumer Preference for Premium and Flavored Fruit Brandies

• A significant trend in the fruit brandy market is the growing consumer inclination toward premium, flavored, and craft spirits, driven by increasing awareness of quality, authenticity, and innovative taste experiences. This trend is elevating fruit brandy as a preferred choice for both connoisseurs and younger consumers seeking unique alcoholic beverages
  • For instance, Tilaknagar Industries’ launch of its green apple flavored brandy in 2024 and Allied Blenders & Distillers’ Golden Mist French Brandy in 2025 are clear indicators of companies responding to evolving consumer palates and the premiumization of the segment. Such launches are expanding the flavored and prestige fruit brandy portfolio in India and reinforcing the premium spirits market
• The adoption of fruit brandy in cocktail and RTD formats is increasing globally, as consumers explore versatile consumption occasions in bars, restaurants, and social events. This is positioning fruit brandy as a modern, lifestyle-oriented spirit that appeals to both traditional and experimental drinkers
• The hospitality and tourism sectors are integrating premium fruit brandies into their offerings, boosting exposure through tasting events, mixology programs, and luxury experiences. This rising incorporation of artisanal and specialty brandies is strengthening brand recognition and consumer loyalty
• The market is witnessing a surge in demand for heritage and regional expressions, where traditional distillation techniques and locally sourced fruits contribute to perceived authenticity. This trend is accelerating the growth of small-batch and craft fruit brandies
• Consumers are increasingly prioritizing natural ingredients, sustainable production, and eco-friendly packaging, which is driving producers to innovate while maintaining high-quality standards. This rising consciousness is influencing purchasing decisions and positioning fruit brandy as a premium, responsible choice

Fruit Brandy Market Dynamics

Driver

Growing Demand for Artisanal and Heritage Spirits

• The growing consumer preference for artisanal, heritage, and craft spirits is a key driver of the fruit brandy market, motivating producers to expand their premium product lines and introduce authentic, region-specific offerings. These factors are enhancing the market’s attractiveness and supporting higher price points for quality fruit brandies
  • For instance, U.S.-based Iztok’s Yebiga Bela Rakija and French brand F.E. TRIMBACH are expanding their portfolios to meet demand for craft and heritage fruit brandies, emphasizing traditional distillation processes and natural fruit ingredients. These products are strengthening the brandy market by attracting premium consumers and creating differentiation in competitive markets
• The rising popularity of fruit brandy in premium bars, cocktail lounges, and fine dining establishments is increasing the visibility and adoption of high-quality variants. This is shaping consumer perception of fruit brandy as a sophisticated and culturally significant spirit
• Retail expansion and e-commerce platforms are facilitating easier access to artisanal and imported fruit brandies, connecting producers with wider audiences. This distribution growth supports both domestic and international sales while reinforcing brand positioning in premium segments
• Increasing global exposure to international spirits through trade fairs, tastings, and digital marketing campaigns continues to promote heritage and artisanal fruit brandies. These initiatives are accelerating consumer awareness and establishing long-term demand

Restraint/Challenge

High Production Costs and Limited Raw Material Availability

• The fruit brandy market faces challenges due to the high costs associated with sourcing quality fruits, maintaining artisanal distillation techniques, and aging processes. These factors increase overall production costs and can limit scalability for producers
  • For instance, companies such as Distilleries et Domaines de Provence and Great Lakes Distillery rely on premium fruit varieties and small-batch distillation methods, which elevate operational expenses. This can restrict the ability to offer competitively priced products in broader markets
• Seasonal variations in fruit availability and dependency on specific regional crops create supply-side vulnerabilities that impact production continuity and cost stability. Fluctuations in yields can affect both quantity and quality of brandy output
• Maintaining high standards for aging, packaging, and quality control further adds to production complexity and expenditure. These requirements can hinder new entrants and pose challenges for scaling operations in line with growing demand
• Overall, high production costs and limited access to specialty fruits are significant restraints that compel producers to innovate, optimize processes, and strategically position their offerings to maintain competitiveness

Fruit Brandy Market Scope

The market is segmented on the basis of type, product, packaging material, price, and application.

• By Type

On the basis of type, the fruit brandy market is segmented into apple, pear, apricot, plum, cherry, and others. The apple segment dominated the market with the largest market revenue share in 2025, driven by its established global popularity and well-known flavor profile preferred by consumers. Apple brandy is often favored for its smooth taste, versatility in cocktails, and adaptability to both casual and premium consumption occasions. The segment also benefits from strong cultivation and production networks in major apple-growing regions, ensuring consistent supply and quality. In addition, apple brandy is commonly used in culinary applications, further expanding its demand across multiple consumer segments. Its compatibility with aging in different types of barrels enhances flavor diversity, making it attractive for both traditional and innovative products.

The apricot segment is anticipated to witness the fastest growth rate from 2026 to 2033, fueled by rising consumer interest in exotic and fruit-specific spirits. For instance, Rémy Martin has seen growing traction with fruit-forward limited-edition brandies, highlighting market potential. Apricot brandy appeals to consumers seeking distinctive taste experiences and is increasingly used in mixology and cocktail culture. Its production is often associated with artisanal and small-batch methods, which appeal to premium and health-conscious buyers. The increasing popularity of European fruit brandy styles also supports the expansion of apricot brandy in international markets. The segment benefits from both rising e-commerce sales and the growing demand for giftable, visually appealing spirits.

• By Product

On the basis of product, the fruit brandy market is segmented into grape brandy, cognac, armagnac, and others. The grape brandy segment dominated the market in 2025, driven by its established recognition and widespread global consumption. Grape brandy is highly valued for its traditional production methods, aged varieties, and consistency in flavor, making it a preferred choice for both casual and connoisseur consumers. The segment benefits from robust brand portfolios and strong distribution networks from leading producers in Europe and North America. Its versatility in cocktails and culinary applications further enhances its demand across hospitality and retail channels. Grape brandy’s association with premium quality and heritage production practices reinforces its dominance in the market.

The armagnac segment is projected to register the fastest growth rate from 2026 to 2033, fueled by increasing awareness of unique, regional brandy varieties. For instance, Château de Laubade has contributed to armagnac’s rising appeal in international markets. Armagnac’s artisanal production, distinctive flavor profiles, and aging potential attract both collectors and cocktail enthusiasts. The growth is supported by expanding exports from France and rising interest in heritage spirits among millennials. Premiumization trends in the spirits industry also favor armagnac’s niche but growing market presence. Its limited-batch and single-estate offerings position the segment for steady growth over the forecast period.

• By Packaging Material

On the basis of packaging material, the fruit brandy market is segmented into plastic bottles, glass bottles, tins, and others. The glass bottle segment dominated the market with the largest share of 52.8% in 2025, driven by its premium positioning, recyclability, and consumer perception of superior quality. Glass packaging allows for better preservation of flavor, aging potential, and visual appeal, which is critical for both gifting and retail display. Leading brands often use uniquely designed glass bottles to differentiate their products and attract high-end consumers. The segment benefits from established consumer trust and traditional packaging practices that reinforce brand heritage. Glass bottles are compatible with various closures and labeling innovations, enhancing marketing flexibility. Their use in bars and restaurants further solidifies demand due to both aesthetics and functionality.

The tin segment is expected to witness the fastest growth rate from 2026 to 2033, fueled by rising interest in portable and travel-friendly packaging solutions. For instance, J.A. Baczewski has explored metal tins for small-batch spirits, targeting gifting and outdoor consumption occasions. Tin packaging is lightweight, durable, and offers design flexibility that appeals to younger demographics and collectors. The segment is also supported by growth in e-commerce sales where protective and cost-effective packaging is preferred. Increasing awareness of sustainable and reusable packaging materials contributes to its adoption. The portability and novelty factor of tins make them a rapidly expanding niche in the fruit brandy market.

• By Price

根據價格，水果白蘭地市場可細分為經濟型、優質型、高端優質型和超優質型。 2025年，優質型市場佔據主導地位，這主要得益於消費者對高品質、陳年佳釀、口感純正的白蘭地的日益青睞。優質水果白蘭地兼顧了價格和品質，既能滿足普通飲酒者的需求，也能吸引追求精緻風味的鑑賞家。該細分市場受益於大型超市、專賣店和線上平台的廣泛零售通路。優質白蘭地通常採用精美的包裝，並體現地域特色，這進一步提升了消費者的感知度和購買意願。主要生產商的品牌行銷和全球出口策略鞏固了該細分市場的領先地位。其作為禮品和社交場合佳釀的適用性也維持了其持續的需求。

預計在2026年至2033年間，超高端市場將迎來最快的成長，這主要得益於奢侈品消費的成長和收藏級烈酒的興起。例如，Hine干邑的限量版產品就展現了超高端白蘭地在國際市場的吸引力。超高端白蘭地註重陳年、稀有性和傳承，因此吸引了許多富裕消費者和收藏家。高端零售通路、免稅店和線上奢侈品市場的擴張也為此成長提供了支持。社群媒體和網紅行銷也提升了年輕高端消費者對超高端市場的認知。該細分市場的獨特性和獨特的生產過程使其成為生產商的高利潤機會。

• 透過申請

根據應用領域，水果白蘭地市場可細分為大型超市/超市、專賣店、藥局、健康美容店、食品飲料專賣店、線上零售及其他通路。大型超市/超市通路預計在2025年將佔據市場主導地位，這主要得益於其廣泛的覆蓋範圍、具有競爭力的價格以及較高的客流量。零售商提供豐富的白蘭地選擇、促銷活動和捆綁銷售，從而促進了高銷售量。大型超市也為國產和進口白蘭地提供了展示平台，使其成為重要的分銷管道。消費者能夠輕鬆比較產品，這為該通路帶來了許多好處。生產商與零售連鎖店之間的牢固合作關係進一步鞏固了其市場主導地位。促銷活動、季節性優惠和會員計畫則增強了消費者的參與度和重購率。

預計在2026年至2033年間，線上零售領域將迎來最快的成長，這主要得益於電子商務滲透率的不斷提高和消費者購物習慣的改變。例如，Drizly和Master of Malt等平台顯著擴大了線上消費者購買水果白蘭地的管道，從而促進了銷售。線上平台提供更豐富的產品選擇、便利的配送服務，以及限量版或小眾白蘭地的銷售管道。不斷完善的數位支付系統和消費者對線上購物的信任也為這一增長提供了支持。精準的數位行銷和社群媒體推廣活動提高了產品的知名度和吸引力，尤其是在千禧世代和Z世代消費者中。線上通路的靈活性和便利性使其成為水果白蘭地市場中快速擴張的通路。

水果白蘭地市場區域分析

• 2025年，歐洲憑藉其悠久的果味白蘭地生產傳統、完善的分銷網絡以及消費者對優質和手工烈酒日益增長的偏好，在果味白蘭地市場佔據主導地位，擁有最大的收入份額。
• 該地區的消費者非常重視道地的風味、手工生產方法和歷史悠久的品牌，這些通常與品質和獨特性聯繫在一起。
• 成熟的酒店業、不斷發展的旅遊業和不斷增長的可支配收入進一步推動了水果白蘭地的廣泛應用，使其成為國內消費和禮物的首選。

德國水果白蘭地市場洞察

2025年，德國果味白蘭地市場預計將佔據歐洲最大的市場份額，這主要得益於德國人對果味烈酒和其他水果基酒的深厚文化情懷。例如，Schladerer和Berentzen等品牌已拓展了其高端產品線，並透過零售和餐飲通路推動了市場成長。消費者越來越傾向於選擇天然原料、傳統蒸餾工藝和限量版產品。精釀和有機烈酒的興起也進一步促進了市場擴張。此外，各種節慶、品嚐活動和線上零售平台也提升了品牌的知名度和可及性。

法國水果白蘭地市場洞察

法國果味白蘭地市場預計在預測期內將以顯著的複合年增長率增長，主要驅動力是消費者對高品質生命之水（eau-de-vie）以及卡爾瓦多斯（Calvados）和威廉姆斯梨（Poire Williams）等地區特色產品的需求。例如，杜邦酒莊（Domaine Dupont）和路易·羅德雷爾（Louis Roderer）等品牌正在推出高端產品以滿足鑑賞家的需求。法國悠久的果味白蘭地釀造傳統和強大的出口市場，都促進了經典產品和創新產品的銷售。法國消費者也對精美的手工包裝和陳年佳釀情有獨鍾。這一成長涵蓋零售、酒店和旅遊等相關消費領域。

義大利水果白蘭地市場洞察

預計在預測期內，義大利水果白蘭地市場將以顯著的複合年增長率成長，這主要得益於消費者對注重正宗風味和傳統的格拉帕酒和地區水果烈酒的需求不斷增長。例如，Nonino 和 Jacopo Poli 等生產商已加強了其國際影響力，提高了市場知名度。義大利消費者偏好限量版、小批量生產的烈酒以及具有創新風味的產品。該國悠久的烹飪文化和蓬勃發展的雞尾酒文化也進一步促進了水果白蘭地的消費。永續生產方式和有機認證標籤正日益影響消費者的購買決策。

中東和非洲水果白蘭地市場洞察

受可支配收入成長、生活方式轉變以及南非和阿聯酋等國對高端酒精飲料日益增長的需求推動，中東和非洲水果白蘭地市場預計將在預測期內以最快的複合年增長率增長。例如，南非品牌如KWV正在擴大在整個地區的銷售管道，以滿足不斷增長的需求。該地區新興的酒店業、蓬勃發展的旅遊業以及現代化的零售管道都促進了水果白蘭地的引入。消費者對進口高端品牌以及本地釀造的烈酒都表現出濃厚的興趣。嘗試國際飲品的文化轉變也進一步推動了市場的發展。

南非水果白蘭地市場洞察

南非水果白蘭地市場正蓬勃發展，這得益於該國雞尾酒文化的興起、高端化趨勢以及旅遊業的擴張。本土生產和進口品牌共同支撐著這個市場，這些進口品牌主要針對高檔酒吧、餐廳和飯店。創新的口味、精湛的蒸餾工藝和時尚的包裝設計正吸引著年輕消費者。例如，Van Ryn's 和 KWV 等品牌正在推出限量版水果白蘭地，以滿足小眾市場的需求。零售通路的擴張、品鑑活動的舉辦以及電商平台的普及，進一步刺激了城市地區的消費。

阿聯酋水果白蘭地市場洞察

到2025年，阿聯酋果味白蘭地市場將佔據中東和非洲地區最大的市場份額，這主要歸功於不斷增長的外籍人口、日益增長的高端烈酒消費以及較高的可支配收入。進口的歐洲品牌在餐飲通路和零售通路都備受青睞。例如，Berentzen和Domaine Dupont等品牌正利用與豪華飯店和酒吧的合作來提升品牌知名度。旅遊業的蓬勃發展和高端餐飲體驗的日益普及也促進了人們對果味白蘭地的認知和嘗試。贈送高端烈酒的趨勢也對銷售產生了影響，尤其是在假日和企業活動期間。

水果白蘭地市場份額

水果白蘭地產業主要由一些老牌企業主導，其中包括：

• FE TRIMBACH（法國）
• 普羅旺斯釀酒廠和酒莊（法國）
• 大湖釀酒廠（加拿大）
• 盧卡斯·博爾斯（荷蘭）
• Beam Suntory Inc.（美國）
• 帝亞吉歐（英國）
• E. & J. Gallo 酒莊（美國）
• F. Korbel & Bros.（美國）
• 馬爹利（法國）
• SPECIALITY BRANDS LTD.（英國）
• Saint Roch Srl（義大利）
• 人頭馬君度（法國）
• 阿爾薩斯葡萄酒 Meyer Jean-Luc & Bruno（法國）

全球水果白蘭地市場最新動態

• 2025年4月，印度銷售第三大的烈酒公司Allied Blenders and Distillers (ABD)宣佈在卡納塔克邦推出Golden Mist法國白蘭地，標誌著該公司正式進軍高端白蘭地市場。此舉可望鞏固ABD在高階市場的地位。目前，該地區高端白蘭地市場成長高達13.1%，超過整體白蘭地市場成長率。此舉也可能刺激印度高端果味白蘭地市場的競爭，促進創新和高端化進程。
• 2024年6月，蒂拉克納加爾工業公司推出了一款青蘋果口味的白蘭地，旨在滿足印度市場對創新風味水果白蘭地日益增長的需求。此次新品上市預計將吸引尋求新口味體驗的年輕消費者和勇於嘗試的消費者，從而擴大風味白蘭地市場，並促進印度水果白蘭地市場的整體成長。
• 2023年11月，塔特索爾酒廠（Tattersall Distilling）在威斯康辛州推出了即飲瓶裝雞尾酒「白蘭地老式雞尾酒」（Brandy Old Fashioned），以此致敬新近被宣佈為該州州酒的白蘭地。該產品進軍即飲和雞尾酒品類，預計將拓寬白蘭地的消費場景，提升塔特索爾酒廠的市場知名度，並在美國休閒和高端消費者中推廣白蘭地作為一種用途廣泛的烈酒。
• 2023年8月，全球烈酒公司Hiram Walker & Sons宣佈在美國和歐洲市場推出首款小批量梨子白蘭地。此舉有望增強該公司在手工白蘭地領域的產品組合，滿足消費者對果香濃鬱的高端烈酒日益增長的需求，並促進創新水果白蘭地在不同地區的普及，尤其是在千禧世代和高端消費者群體中。
• 2021年4月，總部位於美國的Iztok公司在其Yebiga Bela Rakija系列下推出了新的白蘭地，進一步拓展了在俄羅斯的產品線。此次新品發布有望鞏固Iztok在高端和精釀水果白蘭地市場的地位，目標客戶是那些追求正宗國際風味水果白蘭地的消費者，並推動Iztok在美國的細分市場成長。

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