美国儿童智能手表市场 – 行业趋势及 2029 年预测

市场分析和见解

智能手表是带有本地触摸屏界面的电子设备，可供日常使用。虽然早期的智能手表型号可以执行计算、数字计时、翻译和游戏等基本任务。相比之下，2010 年代的智能手表具有更接近智能手机的通用功能，包括移动应用程序、移动操作系统和 Wi-Fi/蓝牙连接。随着孩子的成长，时间是他们生活中的重要部分。儿童智能手表有助于跟踪时间。此外，这些儿童智能手表更容易理解，其他高级功能有助于简化工作并确保安全。

儿童智能手表的需求正在增长，未来也将持续增长。Data Bridge Market Research 分析称，在 2022 年至 2029 年的预测期内，美国儿童智能手表市场将以 14.7% 的复合年增长率增长。

市场定义

The smartwatch is like a smartphone as it mimics most of its construction and features. The smartwatch can help in keeping track of time and important vitals such as heart beats, pulse rate, steps count etc. The kids’ smartwatch provides various features such as a GPS tracker, fitness tracker, receive make calls, parental supervision facility, inbuilt camera, media player, games, entertainment, security, and constant monitoring of kid activities. The need to ensure child safety and increasing features of smartwatches are key factors in market growth. The enrich features of the kid’s smartwatches are helping the parents to keep track of their physical activities, schedules, moods and health related figures as well. In return this allow parents in order to keep their children save and monitor their children and provide children a sense of independence.

U.S. Kid’s Smartwatch Market Dynamics

Drivers

• Increasing awareness of child health among consumers

Growing awareness for child health among consumers has allowed customers to purchase smartwatches to track their children's health status. As smartwatches use biosensors, they provide various parameters and records of children's health to the parents, acting as a driver for the growth of the U.S. kid’s smartwatch market.

• The need to ensure the safety of children

The presence of GPS in the kid’s smartwatches has allowed the customers to get the real-time location of their children. The other facility, due to software development like geo-fencing, is also acting additional beneficial feature acting as a driver for the U.S. kid’s smartwatch market.

• Growth in the e-commerce sector

E-commerce or electronic commerce is the buying and selling of goods and services over an electronic network or online platform, primarily the internet. In recent times, the widespread use of E-commerce platforms such as Amazon, Flipkart, and eBay is a huge factor in the market growth.

Opportunities

• Growing technological advancements in the wearables industry

The growing technical development in the wearable industry is allowing kid’s smartwatches to become increasingly rich and essential for children. It is also helping the kid’s smartwatch become a more reliable source and equipment to ease parenting and allow kid’s to enjoy their time.

Restraints/Challenges

The low battery life of smartwatches due to the poor power management system is acting as a challenge in the growth of U.S. kid’s smartwatch market. Moreover, the high cost of kid’s smartwatches and rising concerns for data insecurity & cybercrime for the data produced by the smartwatch is expected to act as a restraint for the U.S. kid’s smartwatch market.

Covid-19 Impact on U.S. Kid’s Smartwatch Market

COVID-19 has positively affected the U.S. kid’s smartwatch market. Lockdowns and isolation during pandemics have changed the priorities of health for adults and children across the globe, and it has resulted in favor of the U.S. kid’s smartwatch market. Parents could order/purchase kid’s smartwatches as per their budget and have a sense of satisfaction to know that their child is physically active and has a record of their health like heart pulse and step count, among others. This allowed retailers and sellers to list more kid’s smartwatches on e-commerce sites, and consumer demand ended a surge in the COVID-19.

Recent Development

• In March 2022, VTech Holdings Limited launched two new products in its popular line of children's electronics, named My First Kidi Smartwatch and KidiGo NexTag. These products will help parents to make their children learn about time management. These products will also help children to relax with a mindfulness breathing app. The company aims to sell these products rapidly to increase its market reach across the globe.

U.S. Kid’s Smartwatch Market Scope

The running footwear market is segmented on the basis of the product type, type, compatibility, connectivity, display type, price range, shape, feature, distribution channel, application, and end-user and region. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Integrated
• Standalone

On the basis of product type, the U.S. kid’s smartwatch market is segmented into integrated and standalone.

Type

• Smart
• Functional 

On the basis of type, the U.S. kid’s smartwatch market is segmented into functional and smart.

Compatibility

• iOS
• Android
• Others

On the basis of compatibility, the U.S. kid’s smartwatch market is segmented into ios, android, and others.

Connectivity

• Multiple Mediums
• Single Mediums
• Others

On the basis of connectivity, the U.S. kid’s smartwatch market is segmented into multiple mediums, single mediums, and others.

Distribution Channel

• E-Commerce
• Electronic Store
• Watch Stores
• Direct Sales
• Supermarket/Hypermarket
• Others

On the basis of distribution channels, the U.S. kid’s smartwatch market is segmented into direct sales, e-commerce, supermarket/hypermarket, watch stores, electronics stores, and others.

Display Type

• Rigid/Flexible
• OLED
• LCD
• Touchscreen
• Nterferometric Modulator Display
• THT
• Rigid/FlexiblE

On the basis of display type, the U.S. kid’s smartwatch market is segmented into rigid/flexible, OLED, LCD, THT, touchscreen, and interferometric modulator displays.

Price Range

• High-End Smartwatches
• Mid-End Smartwatches
• Low-End Smartwatches

On the basis of the price range, the U.S. kid’s smartwatch market is segmented into high-end smartwatches, medium-end smartwatches, and low-end smartwatches.

Shape

• Square
• Circle
• Rectangle
• Oval
• Others

根据形状，美国儿童智能手表市场分为矩形、正方形、圆形、椭圆形和其他形状。

特征

• 综合
• 防水的
• 耐刮擦性
• 防尘的
• 其他的

根据功能，美国儿童智能手表市场分为防水、防刮、防尘、组合和其他。

应用

• 7-12岁
• 0-6岁

根据应用，美国儿童智能手表市场分为0-6岁和6-12岁。

 终端用户

• 男女通用的
• 男性
• 女性

根据最终用户，美国儿童智能手表市场分为男性、女性和中性用户。

美国儿童智能手表市场区域分析/洞察

对美国儿童智能手表市场进行了分析，并按国家、类型、产品类型、应用、价格范围、分销渠道和最终用户提供了市场规模洞察和趋势，如上所述。

报告的国家部分还提供了影响当前和未来市场趋势的各个市场影响因素和国内监管变化。新销售、替代销售、国家人口统计、疾病流行病学和进出口关税等数据点是用于预测各个国家市场情景的一些主要指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战以及销售渠道的影响。

竞争格局和美国儿童智能手表市场份额分析

美国儿童智能手表市场竞争格局提供了有关竞争对手的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对美国儿童智能手表市场的关注有关。

美国儿童智能手表市场的主要参与者包括 COSMO Technologies, Inc.、My TickTalk、Fitbit、VTech Holdings Limited、XPLORA TECHNOLOGIES LTD.、Garmin Ltd.、SPACETALK LTD.、Gabb Wireless Inc.、THE ANGEL WATCH COMPANY、The Little Tikes Company、KD GROUP 和 Joy Familytech, Inc. 等

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