英国燕麦奶市场 – 行业趋势及 2029 年预测

市场分析和见解

由于无乳糖产品易于消化，对无乳糖产品的需求不断增加，这是英国燕麦奶市场的主要增长因素。乳糖不耐症患者人数的增加是加速英国燕麦奶市场增长的主要因素。此外，人们对其优于其他乳制品的益处的认识不断提高，也推动了市场的发展。与乳制品相比，燕麦奶中纤维含量高，健康意识不断增强，预计也将在 2022-2029 年的预测期内推动燕麦奶市场的增长。此外，发展中经济体制造商数量较少，将为上述预测期内的燕麦奶市场创造充足的机会。

然而，高昂的包装维护成本阻碍了市场的发展。杏仁奶和椰奶等替代品的易得性限制了燕麦奶市场的增长。此外，由于 COVID-19 疫情导致的供应链中断将在 2022-2029 年的预测期内对市场增长构成挑战。Data Bridge Market Research 分析称，在 2022 年至 2029 年的预测期内，英国燕麦奶市场的复合年增长率将达到 40.8%。

市场定义

Oat milk is a plant-based product made up of whole oat grain, as oat contains a high quantity of useful protein, fatty acids, and dietary fibers that are essential to keep up the healthiness. Oat milk is employed as a substitute for farm milk for vegetarian or lactose-intolerant individuals because it offers style and consistency similar to farm milk. Oat milk offers a decent supply of low-fat and cholesterol-free milk.

U.K. Oat Milk Market Dynamics

Drivers

• Increase in the vegan food market

The health consciousness of the consumer has been driving the food industry in recent years. The increased health awareness has resulted in increased demand for natural and organic food. This has been driving the growth of the vegan food market across regions.

For instance,

• Google search for 'veganism' has seen an increase of 580 percent over the last five years. Following image showcase the percentage change in 2019-20, which is large numbers turning into vegan

Such developments coming across the market will provide a wide range of options to the vegan population. And with the growth in the vegan population, the market for plant-based food and beverages will also increase. This, in turn, will also help drive the growth of the U.K. oat milk market.

• Increase in the number of lactose intolerant people

One of the most prevailing health problems among the U.K. population is lactose intolerance. Lactose intolerance is a digestive disorder that causes disability in the digestion of lactose present in animal-based milk.

For instance,

• According to WHO, reports in 2018 stated that 65% or more of the total human population are lactose intolerant, and there is a cow milk protein allergy that persists into adulthood
• According to European Dairy Association (EDA), it is shown that around 56% of the European population is suffering with lactose intolerance

As the awareness among consumers about what they eat and drink has increased, the lactose intolerant populace has been looking at a variety of dairy alternatives like oat milk. This increasing demand has given a positive boost to the market of oat milk in the U.K.

Opportunity

• Availability of a variety of flavors

U.K. oat milk market is significantly rising due to well-established market players such as Oatly, Alpro, Plenish, Oatsome, Minor Figures AU, Valsoia S.p.A., Planted, among others. Growing demand for oat milk in the U.K. is likely to provide huge opportunities for manufacturers to introduce a variety of flavors in the market. Consumers, especially young kids and millennials, have a special preference for the variety of flavors available in oat milk.

Restraint/Challenge

• High prices of oat milk in comparison to animal-based milk 

Due to high raw material prices, the price for oat milk is also higher in comparison to animal-based milk. Another reason for hiked prices of oat milk is that there are a series of processes involved in the production of oat milk which makes it more expensive. As lockdown was imposed across the country due to COVID-19, it also imposed on the import and export of goods, making the availability of raw materials for manufacturers difficult, which further increased the problems for oat milk manufacturers. Another reason for this hiked prices of oat milk is that due to the high prices of raw materials and the process involved, the initial investment is also high, which has resulted in only a few major market players, which in turn has made the oat milk a premium product.

The oat milk becomes less affordable to consumers, which makes it less preferable among the consumers. Due to this, the growth of oat milk may hamper in the U.K. market. 

Post COVID-19 Impact on U.K. Oat Milk Market

COVID-19 has affected the market to some extent due to the lockdown. The manufacturing process was halted as well as the demand from the end-users also decreased, which has affected the market. Post-COVID, the demand for U.K. oat milk is increased due to changes in purchasing patterns of consumers and a gradual shift towards increasing the demand for the U.K. oat milk market.

Recent Development

• In April 2022, Plenish launched new premium packaging for their plant-based milk, juices, and shots products. The new packaging showcases its ingredients through striking on-pack imagery and also introduces warm colors. The new packaging helped the company in attracting a large consumer base and eventually helped them gain more revenue
• In March 2022, Minor Figures planned to launch a new oat-based milk chilled range. The company won the listing for three existing SKUs from Tesco, U.K. largest grocer. The launch of the new product will be backed up by a national advertising campaign. This expansion helped the company in enhancing its product portfolio and gain a large consumer base
• In November 2021, Danone announced to transform its dairy facility to make mainly oat milk. The transformation will begin in 2022, and in 2023, Alpro will start producing oat milk in the new production facility. This transformation helped the company in increasing its production level to fulfill the growing demand of consumers

U.K. Oat Milk Market Scope

The U.K. oat milk market is segmented into product type, category, formulation, flavor, claim, fortification, packaging type, packaging size and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product type

• Shelf stable oat milk
• Refrigerated oat milk

根据产品类型，英国燕麦奶市场分为冷藏燕麦奶和保质燕麦奶。

类别

• 传统的
• 有机的

根据类别，英国燕麦奶市场分为有机燕麦奶和传统燕麦奶。

配方

• 不加糖
• 加糖

根据配方，英国燕麦奶市场分为不加糖和加糖两类。

味道

• 无味/原味
• 调味

根据口味，英国燕麦奶市场分为无味/原味和调味型。

筑城

• 强化
• 常规的

根据强化程度，英国燕麦奶市场分为普通燕麦奶和强化燕麦奶。

宣称

• 常规/无索赔
• 不含麸质
• 不含坚果
• 不含人工防腐剂和色素
• 其他的

根据声明，英国燕麦奶市场分为常规/无声明、无麸质、无坚果、无人工防腐剂和色素等。

包装尺寸

• 100 毫升
• 110 毫升
• 250 毫升
• 500 毫升
• 1000 毫升
• 超过1000毫升

根据包装尺寸，英国燕麦奶市场分为少于 100 毫升、110 毫升、250 毫升、500 毫升、1000 毫升和超过 1000 毫升。

包装类型

• 利乐包装
• 瓶子
• 能

根据包装类型，英国燕麦奶市场分为利乐包、瓶装和罐装

分销渠道

• 商店零售商
• 无店铺零售商

根据分销渠道，英国燕麦奶市场分为商店零售商和非商店零售商。

英国燕麦奶市场区域分析/见解

对英国燕麦奶市场进行了分析，并根据内含物类型、风味、形式、最终用户、来源、应用和分销渠道提供了市场规模洞察和趋势。

报告的国家部分还提供了影响单个市场因素和市场法规变化的信息，这些因素和变化会影响市场的当前和未来趋势。新旧销售、国家人口统计、疾病流行病学和进出口关税等数据点是预测单个国家市场情况的一些主要指标。此外，在对国家数据进行预测分析时，还考虑了全球品牌的存在和可用性以及它们因本土和国内品牌的激烈竞争而面临的挑战以及销售渠道的影响。

竞争格局和英国燕麦奶市场份额分析

英国燕麦奶市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、英国业务、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度以及应用主导地位。以上提供的数据点仅与公司对英国燕麦奶市场的关注有关。

英国燕麦奶市场的一些主要参与者包括 Alpro、Plenish、OATSOME、Minor Figures、Planted、OATO、GLEBE FARM、RUDE HEALTH、OATLY、Valsoia SpA 等。

研究方法

数据收集和基准年分析是使用具有大样本量的数据收集模块完成的。使用市场统计和连贯模型分析和估计市场数据。此外，市场份额分析和关键趋势分析是市场报告中的主要成功因素。DBMR 研究团队使用的关键研究方法是数据三角测量，其中包括数据挖掘、数据变量对市场影响的分析以及主要（行业专家）验证。除此之外，数据模型还包括供应商定位网格、市场时间线分析、市场概览和指南、公司定位网格、公司市场份额分析、测量标准、英国与地区和供应商份额分析。如有进一步询问，请要求分析师致电。

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