东南亚即饮/高强度预混料市场，按类型（麦芽基即饮、烈酒基即饮、葡萄酒基即饮及其他）、加工类型（单一化合物和混合）、性别（男性和女性）、包装类型（瓶装、罐装及其他）、贸易（场外贸易和场内贸易）划分 - 行业趋势和预测至 2031 年。
东南亚即饮/高强度预混料市场分析及规模
在即饮 (RTD) 或高强度预混料市场，产品通常采用瓶装或罐装包装，以方便食用。瓶装包装用途广泛，通常更适合高端或优质产品，便于品牌宣传和标签展示。罐装包装因其便携性、耐用性和适合户外或外出场合而广受欢迎。其他包装选项可能包括袋装或利乐包，以满足特定消费者的偏好。
Data Bridge Market Research 分析，东南亚即饮/高强度预混料市场在 2023 年的规模为 86.1 亿美元，预计到 2031 年将达到 119.6 亿美元，在 2024 年至 2031 年的预测期内的复合年增长率为 4.2%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解之外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024-2031 |
|
基准年 |
2023 |
|
历史岁月 |
2022 (可定制为 2016-2021) |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
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涵盖的领域 |
类型（麦芽基即饮、烈酒基即饮、葡萄酒基即饮及其他）、加工类型（单一化合物和混合）、性别（男性和女性）、包装类型（瓶装、罐装及其他）、贸易（场外贸易和场内贸易） |
|
覆盖国家 |
泰国、越南、菲律宾、新加坡、缅甸、马来西亚、印度尼西亚和东南亚其他地区。 |
|
涵盖的市场参与者 |
泰国烈酒工业有限公司（泰国）、Whistler Wine & Spirits Pte Ltd（新加坡）、Destileria Limtuaco & Co., Inc.（菲律宾）、Winepak Corporation（美国）、Thai Beverage Plc（泰国）、帝亚吉欧（英国）、嘉士伯集团（丹麦）、Siam Winery（泰国）、San Miguel Brewery Inc.（菲律宾）、雀巢（瑞士）、红牛（奥地利）、可口可乐公司（美国）、百加得（百慕大） |
|
市场机会 |
|
市场定义
即饮 (RTD) 或高强度预混料是指市面上以单份容器或瓶子形式出售的预混合酒精饮料或鸡尾酒混合物。这些产品通常含有酒精、调味料和其他成分，无需在食用前进一步混合或准备，为消费者提供便利和轻松的享受。
东南亚即饮/高浓度预混料市场动态
驱动程序
- 消费者生活方式的改变优先考虑即时消费
消费者生活方式的转变使人们更加重视随时随地的消费，从而推动了市场的发展。随着人们在忙碌的生活中寻求便利，预混饮料为享用鸡尾酒和其他酒精饮料提供了一种快速、轻松的选择。这种趋势是由对便利的需求推动的，同时又不损害质量或风味。因此，随着制造商不断创新以满足消费者寻求方便而愉快的饮酒体验的不断变化的需求，市场将继续增长。
- 口味和包装的创新吸引消费者。
创意多样的风味以及醒目便捷的包装选择吸引了消费者的注意力，并诱使他们尝试新产品。这些创新迎合了消费者对独特口味体验和消费便利性不断变化的偏好。因此，公司投资于持续的产品开发以保持竞争力，推动市场增长并满足消费者对多样性和新颖性的需求。
机会
- 明星代言产品推广
利用明星代言即饮/高浓度预混料可以战略性地提升品牌知名度和可信度。明星拥有相当大的影响力，可以在粉丝群中扩大产品推广，并塑造消费者的偏好。这种合作可以与目标受众建立理想的联系，促进销售和市场扩张。通过与明星的形象和生活方式保持一致，品牌可以与消费者产生真正的共鸣，培养信任和忠诚度，同时抓住宝贵的机会来提升品牌影响力并占领更大的市场份额。
- 满足不同消费者偏好的定制选项
提供口味、酒精含量和包装尺寸的选择使品牌能够覆盖更广泛的受众，根据个人喜好和场合定制饮酒体验。这可以培养品牌忠诚度和满意度，充分利用个性化饮料日益增长的需求。机会在于适应不断变化的消费者偏好，保持竞争优势，并通过与不同口味和生活方式产生共鸣的定制选项抓住市场增长。
限制/挑战
- 供应链中断影响生产和分销
The supply chain disruptions can lead to delays in manufacturing, shortages in raw materials, and logistical hurdles in distribution. As a result, companies may struggle to meet consumer demand, experience increased costs due to expedited shipping or alternative sourcing, and face potential reputational damage for unfulfilled orders. Ultimately, these challenges could hinder market growth, impede market penetration effort.
- High Competition Leading to Pricing Pressures
The intense competition drives companies to lower prices to attract customers, potentially reducing profit margins. Moreover, it may lead to a focus on cost-cutting measures, compromising product quality or marketing efforts. Consequently, smaller players may struggle to compete, leading to market consolidation and decreased innovation. Overall, these pricing pressures hinder sustainable growth and profitability, challenging companies to find a balance between competitiveness and maintaining profitability.
This South East Asia ready to drink/high strength premixes market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the South East Asia ready to drink/high strength premixes market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Developments
- In July 2023, Suntory Spirits Ltd. launched "The PREMIUM MALT'S HOUSE" in nine global cities, offering international consumers the opportunity to experience the uniqueness of their flagship beer brand, "The Premium Malt's." This strategic move aimed to enhance brand recognition and appeal within the ready to drink/high strength premixes market
- In March 2021, Mike's Hard Lemonade introduced its new hard seltzer, expanding its product portfolio in the ready to drink/high strength premixes market. This introduction signifies a strategic move to capitalize on the growing popularity of hard seltzers, enhancing the brand's competitiveness and potential for capturing a broader consumer base
South East Asia Ready to Drink/High Strength Premixes Market Scope
The South East Asia ready to drink/high strength premixes market is segmented on the basis of type, processing type, gender, packaging type and trade. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Malt-Based RTDs
- Spirit-Based RTDs
- Wine-Based RTDs
- Others
Processing Type
- Single Compound
- Blended
Gender
- Male
- Female
Packaging Type
- Bottle
- Can
- Others
Trade
- Off-Trade
- Hypermarket/Supermarket
- Specialty Stores
- On-Trade
South East Asia Ready to Drink/High Strength Premixes Market Regional Analysis/Insights
The South East Asia ready to drink/high strength premixes Market is analysed and market size insights and trends are provided by type, processing type, gender, packaging type and trade. as referenced above.
The countries covered in the South East Asia ready to drink/high strength premixes market report are Thailand, Vietnam, Philippines, Singapore, Myanmar, Malaysia, Indonesia and Rest of South East Asia.
Thailand leads the ready to drink/high strength premixes market due to its high alcohol consumption per capita. Manufacturers focus on malt-based products to cater to consumer preferences. This dominance reflects Thailand's significant role in driving demand and shaping trends within the market for premixed alcoholic beverages.
Vietnam secures the second position in the ready to drink/high strength premixes market owing to the youth's inclination towards fun and enjoyment. With high per capita alcohol consumption, the country's drinking culture has evolved alongside improving living standards, leading more individuals to spend on alcohol for leisure activities.
The Philippines is gaining a significant share in the ready to drink/high strength premixes market due to consumer preferences shifting towards these products. Manufacturers are strategically expanding their businesses in response to the growing demand for RTD/high-strength premixes, reflecting the country's emerging importance as a key market player in this sector.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and South East Asia Ready to Drink/High Strength Premixes Market Share Analysis
The South East Asia ready to drink/high strength premixes market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to South East Asia ready to drink/high strength premixes market.
Some of the major players operating in the South East Asia ready to drink/high strength premixes market are:
- Thai Spirit Industry Co., Ltd. (Thailand)
- Whistler Wine & Spirits Pte Ltd (Singapore)
- Destileria Limtuaco & Co., Inc. (Philippines)
- Winepak Corporation (U.S.)
- Thai Beverage Plc (Thailand)
- Diageo (U.K.)
- Carlsberg Group (Denmark)
- Siam Winery (Thailand)
- San Miguel Brewery Inc. (Philippines)
- Nestlé (Switzerland)
- Red Bull (Austria)
- The Coca-Cola Company (U.S.)
- BACARDI (Bermuda)
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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