Saudi Arabia Body Care And Personal Hygiene Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2030 |
 Market Size (Base Year) |
|
 Market Size (Forecast Year) |
USD 1,727.84 |
 CAGR |
% |
| Major Markets Players |
>沙特阿拉伯身体护理和个人卫生市场按产品（洗手液、沐浴露、香皂、爽身粉和洗手液）、分销渠道（超市/大卖场、电子商务、专卖店、药店、政府招标等）、最终用户（女性、男性和儿童）、行业趋势和预测到 2030 年。
沙特阿拉伯身体护理和个人卫生市场分析和规模
人们对保持清洁和个人卫生的好处的认识不断提高，这是沙特阿拉伯身体护理和个人卫生市场的重要推动力。流行病或流行病爆发或疾病的激增以及医疗保健基础设施的快速扩张预计将推动沙特阿拉伯身体护理和个人卫生市场的增长。
沙特阿拉伯身体护理和个人卫生市场报告提供了市场份额、新发展以及国内和本地市场参与者的影响的详细信息，分析了新兴收入来源、市场法规变化、产品审批、战略决策、产品发布、地域扩张和市场技术创新方面的机会。要了解分析和市场情况，请联系我们获取分析师简报。我们的团队将帮助您创建收入影响解决方案，以实现您的预期目标。
预计沙特阿拉伯身体护理和个人卫生市场将在 2023 年至 2030 年的预测期内实现显着增长。Data Bridge Market Research 分析，在 2023 年至 2030 年的预测期内，该市场将以 4.0% 的复合年增长率增长，预计到 2030 年将达到 17.2784 亿美元。推动沙特阿拉伯身体护理和个人卫生增长的主要因素是个人卫生采用模式的不断提高，这导致身体护理和个人卫生产品的使用增加。
|
报告指标 |
细节 |
|
预测期 |
2023 至 2030 年 |
|
基准年 |
2022 |
|
历史岁月 |
2021（可定制为 2020 - 2015） |
|
定量单位 |
收入（百万美元） |
|
涵盖的领域 |
按产品（洗手液、沐浴露、香皂、爽身粉和洗手液）、分销渠道（超市/大卖场、电子商务、专卖店、药店、政府招标和其他）、最终用户（女性、男性和儿童） |
|
覆盖国家 |
沙特阿拉伯 |
|
涵盖的市场参与者 |
联合利华、科威特肥皂盒、宝洁、Godrej 消费品有限公司、雅芳化妆品、Knooz Al-Ardh 洗涤剂制造有限公司、汉高杰贝阿里 FZCO、Manscaped、利洁时、Bath & Body Works, Inc. Direct, Inc. 和 Fayfa 化工厂 (LLC) 等。 |
市场定义
身体护理和个人卫生是预防感染或疾病的一种方式。洗手、经常洗澡、剪指甲、经常刷牙等有助于保持良好的个人卫生。个人卫生有助于防止疾病、细菌和难闻的气味。人口的增加，加上个人卫生习惯的提高，导致身体护理和个人卫生产品的使用增加。个人卫生产品需求的增加是市场扩张的重要驱动力。产品创新也帮助主要制造商保持其在卫生产品中的市场份额。因此，提高消费者对健康和卫生的认识是推动市场发展的主要原因之一。
沙特阿拉伯身体护理和个人卫生市场动态
本节旨在了解市场驱动因素、优势、机遇、限制和挑战。下面将详细讨论所有这些内容：
驱动程序
- 流行病或大流行疫情或疾病激增
疫情期间，个人卫生用品市场繁荣，淋浴、沐浴用品等卫生用品需求旺盛。2022年新冠疫情结束后，身体护理和个人卫生用品行业更加意识到个人卫生的重要性，这帮助许多身体护理和个人卫生用品市场的制造商和企业进入了新的机会领域。
- 快速扩张的医疗基础设施
该国在全国范围内投资了医疗集群，增加了国际认可医院的数量，人均初级医疗保健就诊次数从 2 次增加到 4 次，并扩大了数字医疗创新。因此，该国快速扩张和快速发展的医疗保健基础设施预计将推动沙特阿拉伯市场身体护理和个人卫生产品的增长。
机会
- 推出有机、无化学成分和清真个人护理产品
在沙特阿拉伯，中年人对衰老感到焦虑，并寻求天然或草本成分的产品。这一趋势推动了该国对天然抗衰老护理产品的需求。消费者对某些化合物（如苯甲酸酯、铝和除臭剂）有害影响的认识也在提高，这在身体护理和个人护理产品中也得到了加强。随着沙特阿拉伯年轻人口的强劲增长，对各种品牌面部护理产品的需求也随之增加，从而推动了市场的发展。
- 社交媒体平台的渗透
在沙特阿拉伯，强大的互联网普及率极大地促进了消费者对身体护理和个人卫生产品的认识。该国是 Instagram、Facebook、Snapchat 和 Twitter 等各种社交媒体平台上活跃社交媒体用户数量最多的国家之一。过去几年，社交媒体网红展示其美容养生法的趋势日益增长，国内外美容公司都与网红合作，以提高品牌知名度并吸引潜在消费者。
限制/挑战
- 消费者对身体护理和个人护理产品可能产生的副作用的认识不断提高
沙特阿拉伯消费者的受教育程度越来越高，而且越来越重视产品和服务的内在价值。消费者越来越注重个人卫生和美容。因此，对完美肌肤和完美身材的日益关注使他们更加意识到这些身体护理和个人卫生产品可能产生的副作用。
- 保持特定身体或个人护理产品的完整性和真实性
容易受伤、受损或无法愈合的皮肤被认为存在皮肤完整性问题。内在和外在因素都会影响皮肤完整性，但长期的外在因素（例如使用某些男孩和个人护理产品）会使皮肤更容易受伤或受损。当皮肤改变时，感染、肢体缺失甚至死亡的可能性就会增加。因此，保持特定身体或个人护理产品的完整性和真实性可能对沙特阿拉伯身体护理和个人卫生市场构成挑战。
近期发展
- 2019 年 11 月，沙特食品药品管理局 (SFDA) 实施了一项法规，规定出口到沙特阿拉伯王国的产品需要根据 SFDA 采用的适用技术法规和标准进行基于货物的符合性评估。GSO 1943 和 SFDA 涵盖的化妆品和个人护理产品均受该法规的约束。
沙特阿拉伯身体护理和个人卫生市场范围
沙特阿拉伯身体护理和个人卫生市场根据产品、分销渠道和最终用户进行分类。这些细分市场之间的增长将帮助您分析行业中的主要增长细分市场，并为用户提供有价值的市场概览和市场洞察，以便做出战略决策，确定核心市场应用。
产品
- 手洗
- 沐浴露
- 香皂
- 滑石粉
- 消毒洗手液
根据产品，沙特阿拉伯身体护理和个人卫生市场分为五个部分：洗手液、沐浴露、香皂、爽身粉和洗手液。
分销渠道
- 超市/大卖场
- 电子商务
- 专卖店
- 药房
- 政府招标
- 其他的
根据分销渠道，沙特阿拉伯身体护理和个人卫生市场分为五个部分：超市/大卖场、电子商务、专卖店、药店、政府招标和其他。
终端用户
- 女性
- 男性
- 孩子们
根据最终用户，沙特阿拉伯身体护理和个人卫生市场分为女性、男性和儿童三个部分。
竞争格局和沙特阿拉伯身体护理和个人卫生市场份额分析
沙特阿拉伯身体护理和个人卫生市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、生产基地和设施、公司优势和劣势、产品发布、产品试验渠道、产品批准、专利、产品宽度和广度、应用优势、技术生命线曲线。以上提供的数据点仅与公司对沙特阿拉伯身体护理和个人卫生市场的关注有关。
沙特阿拉伯身体护理和个人卫生市场的一些知名参与者包括联合利华、科威特肥皂盒公司、宝洁公司、Godrej 消费品有限公司、雅芳化妆品公司、Knooz Al-Ardh 洗涤剂制造有限公司、汉高杰贝阿里 FZCO、Manscaped、利洁时、Bath & Body Works, Inc. Direct, Inc. 和 Fayfa 化工厂 (LLC) 等。
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目录
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET
1.4 LIMITATIONS
1.5 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 CURRENCY AND PRICING
2.5 DBMR TRIPOD DATA VALIDATION MODEL
2.6 PRODUCT LIFELINE CURVE
2.7 MULTIVARIATE MODELING
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.9 DBMR MARKET POSITION GRID
2.1 MARKET END-USER COVERAGE GRID
2.11 DBMR MARKET CHALLENGE MATRIX
2.12 DBMR VENDOR SHARE ANALYSIS
2.13 IMPORT-EXPORT DATA
2.14 SECONDARY SOURCES
2.15 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 LEADING COMPETITORS OF THE LIFEBUOY BRAND IN SAUDI ARABIA
4.2 PESTLE ANALYSIS
4.2.1 POLITICAL FACTORS
4.2.2 ECONOMIC FACTORS
4.2.3 SOCIAL FACTORS
4.2.4 TECHNOLOGICAL FACTORS
4.2.5 LEGAL FACTORS
4.2.6 ENVIRONMENTAL FACTORS
4.3 PORTER’S FIVE FORCES
4.3.1 THREAT OF NEW ENTRANTS
4.3.2 THREAT OF SUBSTITUTES
4.3.3 CUSTOMER BARGAINING POWER
4.3.4 SUPPLIER BARGAINING POWER
4.3.5 INTERNAL COMPETITION (RIVALRY)
4.4 PRODUCTION CONSUMPTION ANALYSIS
4.5 VENDOR SELECTION CRITERIA
4.6 REGULATION COVERAGE
5 COUNTRY SUMMARY: SAUDI ARABIA
6 MARKET OVERVIEW
6.1 DRIVERS
6.1.1 INCREASING AWARENESS REGARDING THE BENEFITS OF MAINTAINING CLEANLINESS AND PERSONAL HYGIENE
6.1.2 SURGE IN EPIDEMIC OR PANDEMIC OUTBREAKS OR DISEASES
6.1.3 FAST-EXPANDING HEALTHCARE INFRASTRUCTURE
6.2 RESTRAINTS
6.2.1 GROWING CONSUMER AWARENESS REGARDING THE PROBABLE SIDE EFFECTS OF BODY CARE AND PERSONAL CARE PRODUCTS
6.2.2 GOVERNMENT REGULATIONS AGAINST SYNTHETIC INGREDIENTS USED IN PERSONAL CARE PRODUCTS
6.3 OPPORTUNITIES
6.3.1 INTRODUCTION OF ORGANIC, CHEMICAL-FREE AND HALAL PERSONAL CARE PRODUCTS
6.3.2 PENETRATION OF SOCIAL MEDIA PLATFORMS
6.4 CHALLENGES
6.4.1 LACK OF EFFICACY OF DISTRIBUTION CHANNELS
6.4.2 MAINTAINING THE INTEGRITY AND AUTHENTICITY OF A PARTICULAR BODY OR PERSONAL CARE PRODUCT
7 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET, BY PRODUCT
7.1 OVERVIEW
7.2 HAND WASH
7.3 BODY WASH
7.3.1 BODY WASH, BY SEGMENT
7.3.1.1 NON-MEDICATED
7.3.1.2 MEDICATED
7.4 BAR SOAP
7.4.1 BAR SOAP, BY SEGMENT
7.4.1.1 SYNTHETIC
7.4.1.2 NATURAL
7.5 TALCUM POWDER
7.5.1 TALCUM POWDER, BY SEGMENT
7.5.1.1 NON-MEDICATED
7.5.1.2 MEDICATED
7.6 HAND SANITIZER
7.6.1 HAND SANITIZER, BY SEGMENT
7.6.1.1 GEL
7.6.1.2 LIQUID
7.6.1.3 FOAM
7.6.1.4 OTHERS
8 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL
8.1 OVERVIEW
8.2 SUPERMARKETS/HYPERMARKETS
8.3 E-COMMERCE
8.4 SPECIALTY STORES
8.5 PHARMACIES
8.6 GOVERNMENT TENDERS
8.7 OTHERS
9 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET, BY END-USER
9.1 OVERVIEW
9.2 WOMEN
9.2.1 WOMEN, BY PRODUCT
9.2.1.1 HAND WASH
9.2.1.2 BODY WASH
9.2.1.3 BAR SOAP
9.2.1.4 TALCUM POWDER
9.2.1.5 HAND SANITIZER
9.3 MEN
9.3.1 MEN, BY PRODUCT
9.3.1.1 HAND WASH
9.3.1.2 BODY WASH
9.3.1.3 BAR SOAP
9.3.1.4 TALCUM POWDER
9.3.1.5 HAND SANITIZER
9.4 KIDS
9.4.1 KIDS, BY PRODUCT
9.4.1.1 HAND WASH
9.4.1.2 BODY WASH
9.4.1.3 BAR SOAP
9.4.1.4 TALCUM POWDER
9.4.1.5 HAND SANITIZER
10 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET, COMPANY LANDSCAPE
10.1 COMPANY SHARE ANALYSIS: INDONESIA
10.2 COLLABORATION
10.3 ACQUISITION
10.4 NEW PRODUCT LAUNCH
10.5 FUNDING
10.6 AWARDS
11 SWOT ANALYSIS
12 COMPANY PROFILES
12.1 UNILEVER
12.1.1 COMPANY SNAPSHOT
12.1.2 REVENUE ANALYSIS
12.1.3 PRODUCT PORTFOLIO
12.1.4 RECENT DEVELOPMENTS
12.2 RECKITT BENCKISER
12.2.1 COMPANY SNAPSHOT
12.2.2 REVENUE ANALYSIS
12.2.3 PRODUCT PORTFOLIO
12.2.4 RECENT DEVELOPMENT
12.3 PROCTER & GAMBLE
12.3.1 COMPANY SNAPSHOT
12.3.2 REVENUE ANALYSIS
12.3.3 PRODUCT PORTFOLIO
12.3.4 RECENT DEVELOPMENT
12.4 GODREJ CONSUMER PRODUCTS LIMITED
12.4.1 COMPANY SNAPSHOT
12.4.2 REVENUE ANALYSIS
12.4.3 PRODUCT PORTFOLIO
12.4.4 RECENT DEVELOPMENT
12.5 HENKEL JEBEL ALI FZCO
12.5.1 COMPANY SNAPSHOT
12.5.2 REVENUE ANALYSIS
12.5.3 PRODUCT PORTFOLIO
12.5.4 RECENT DEVELOPMENTS
12.6 AVON COSMETICS
12.6.1 COMPANY SNAPSHOT
12.6.2 PRODUCT PORTFOLIO
12.6.3 RECENT DEVELOPMENT
12.7 BATH & BODY WORKS DIRECT, INC.
12.7.1 COMPANY SNAPSHOT
12.7.2 REVENUE ANALYSIS
12.7.3 PRODUCT PORTFOLIO
12.7.4 RECENT DEVELOPMENT
12.8 FAYFA CHEMICAL FACTORY (L.L.C.)
12.8.1 COMPANY SNAPSHOT
12.8.2 PRODUCT PORTFOLIO
12.8.3 RECENT DEVELOPMENT
12.9 KNOOZ AL-ARDH DETERGENT MANUFACTURING CO. LLC
12.9.1 COMPANY SNAPSHOT
12.9.2 PRODUCT PORTFOLIO
12.9.3 RECENT DEVELOPMENT
12.1 MANSCAPED
12.10.1 COMPANY SNAPSHOT
12.10.2 PRODUCT PORTFOLIO
12.10.3 RECENT DEVELOPMENT
12.11 THE SOAP BOX KUWAIT
12.11.1 COMPANY SNAPSHOT
12.11.2 PRODUCT PORTFOLIO
12.11.3 RECENT DEVELOPMENT
13 QUESTIONNAIRE
14 RELATED REPORTS
表格列表
TABLE 1 IMPORT DATA OF SOAP; ORGANIC SURFACE-ACTIVE PRODUCTS AND PREPARATIONS FOR USE AS SOAP, IN THE FORM OF BARS; HS CODE – 3401 (USD THOUSAND)
TABLE 2 EXPORT DATA OF SOAP; ORGANIC SURFACE-ACTIVE PRODUCTS AND PREPARATIONS FOR USE AS SOAP, IN THE FORM OF BARS; HS CODE – 3401 (USD THOUSAND)
TABLE 3 REGULATORY FRAMEWORK
TABLE 4 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET, BY PRODUCT, 2021-2030 (USD MILLION)
TABLE 5 SAUDI ARABIA BODY WASH IN BODY CARE AND PERSONAL HYGIENE MARKET, BY SEGMENT, 2021-2030 (USD MILLION)
TABLE 6 SAUDI ARABIA BAR SOAP IN BODY CARE AND PERSONAL HYGIENE MARKET, BY SEGMENT, 2021-2030 (USD MILLION)
TABLE 7 SAUDI ARABIA TALCUM POWDER IN BODY CARE AND PERSONAL HYGIENE MARKET, BY SEGMENT, 2021-2030 (USD MILLION)
TABLE 8 SAUDI ARABIA HAND SANITIZER IN BODY CARE AND PERSONAL HYGIENE MARKET, BY SEGMENT, 2021-2030 (USD MILLION)
TABLE 9 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2021-2030 (USD MILLION)
TABLE 10 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET, BY END-USER, 2021-2030 (USD MILLION)
TABLE 11 SAUDI ARABIA WOMEN IN BODY CARE AND PERSONAL HYGIENE MARKET, BY PRODUCT, 2021-2030 (USD MILLION)
TABLE 12 SAUDI ARABIA MEN IN BODY CARE AND PERSONAL HYGIENE MARKET, BY PRODUCT, 2021-2030 (USD MILLION)
TABLE 13 SAUDI ARABIA KIDS IN BODY CARE AND PERSONAL HYGIENE MARKET, BY PRODUCT, 2021-2030 (USD MILLION)
图片列表
FIGURE 1 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET
FIGURE 2 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: DATA TRIANGULATION
FIGURE 3 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: DROC ANALYSIS
FIGURE 4 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: SAUDI ARABIA MARKET ANALYSIS
FIGURE 5 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: THE PRODUCT LIFELINE CURVE
FIGURE 7 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: MULTIVARIATE MODELLING
FIGURE 8 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 9 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: DBMR MARKET POSITION GRID
FIGURE 10 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: MARKET END-USER COVERAGE GRID
FIGURE 11 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: THE MARKET CHALLENGE MATRIX
FIGURE 12 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: VENDOR SHARE ANALYSIS
FIGURE 13 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: SEGMENTATION
FIGURE 14 INCREASING AWARENESS REGARDING THE BENEFITS OF MAINTAINING CLEANLINESS AND PERSONAL HYGIENE IS EXPECTED TO DRIVE SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET IN THE FORECAST PERIOD
FIGURE 15 THE HAND WASH SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET IN 2022 & 2029
FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF THE GLOBAL LEATHER GOODS MARKET
FIGURE 17 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: BY PRODUCT, 2022
FIGURE 18 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: BY DISTRIBUTION CHANNEL, 2022
FIGURE 19 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: BY END-USER, 2022
FIGURE 20 SAUDI ARABIA BODY CARE AND PERSONAL HYGIENE MARKET: COMPANY SHARE 2022 (%)
研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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