北美能量饮料市场 – 行业趋势及 2030 年预测

 北美能量饮料市场分析及规模

能量饮料是所有年龄段人群中更受欢迎的产品。近几年，能量饮料的受欢迎程度不断提高，随之而来的是这些饮料的种类也越来越多。现在市场上有许多不同类型的能量饮料，每种都有自己独特的配方。在美国，能量饮料是年轻人和青少年最受欢迎的补品。此外，由于年轻消费者对能量饮料的需求不断增加，美国市场的参与者已将重点从运动员转移到年轻人身上，以提高精神警觉性。 

Data Bridge Market Research 分析，能量饮料市场预计到 2030 年将达到 687.2 亿美元，即 2022 年为 247.8 亿美元，在 2023 年至 2030 年的预测期内复合年增长率为 13.60%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。     

北美能量饮料市场范围和细分

Market Definition

Energy drinks are the type of drink that comprise stimulant compounds such as caffeine. It delivers the benefits such as instant energy, refreshment, increased attention and reaction speed among people. There are components such as sugar, herbal extracts, taurine and other sweeteners and amino acids and other ingredients such as caffeine, vitamins, herbs and taurine present in energy drink.

North America Energy Drinks Market Dynamics

Drivers

• Growing consumer inclination toward low sugar and sugar-free beverages

Consumers are becoming more aware regarding the importance of healthy drinks and an active lifestyle owing to high prevalence of diabetes and many other chronic diseases. Thus the consumers are choosing low-sugar, low-calorie or sugar-free dietary patterns in beverages as a result of increasing health concerns. Natural sweeteners, such as stevia, are highly preferred by consumers in their beverages. Companies such as Coca-Cola and PepsiCo Inc. have committed to lowering sugar and removing artificial additives in their products

• Growing consumption of energy drinks among consumers

The growing consumption of energy drinks are expected to drive the growth rate of energy drinks market during forecast period. Nowadays, consumers prefer energy drinks over other drinks because they fulfill the demand for instant hydration. These energy drink provide important nutrients for the well-functioning of the body which positively affect the market growth. Additional, energy drinks have larger consumer base owing to the diversification of these drinks in the market.

Opportunities

• Surging strategic initiatives by major market players and manufacturers

The major market players and manufacturers are taking several strategic initiatives to increase their distribution networks and enhance their geographical presence in the global market. For instance, PepsiCo Beverages Canada became the major national distributor of Guru plant-based energy drinks in June 2021. It is anticipated that Guru will profit from PepsiCo’s direct-to-store distribution network across Canada.

• Rising demand for cans packaging for energy drinks

The cans segment covers the global energy drinks market's largest revenue share and is projected to maintain its lead in the forecast period. Consumers have become more conscious about their choices and taste so they are gradually opting for energy drinks. Young consumers prefer metal cans over other packaging products because these cans are highly portable and do not break easily. Thus the rising demand of cans packaging for energy drinks will create immense opportunities for the market growth.

Restraints/ Challenges

• Side effect associated with energy drinks

High consumption of caffeine-based energy drinks may cause hypertension, nausea, restlessness and other related health risks which will hamper the growth of the energy drinks market during the forecast period.

• Lack of awareness regarding benefits of energy drink

Lack of awareness regarding its benefits such as instant energy, refreshment, and increased attention among consumers in developing countries is anticipated to pose biggest and foremost challenge for the market growth rate.

This energy drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the energy drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact Analysis on North America Energy Drinks Market

COVID-19 疫情的爆发对能量饮料市场的增长产生了积极影响。尽管对这些产品的需求已经在增加。此外，人们对健康、便利性的关注度增加以及这些饮料的多样性和质量的提高是需求增加的一些主要因素。2020 年 3 月酒吧和餐馆关闭后，消费者从线上平台购买了这些产品。这一趋势有利于疫情期间的市场增长。由于全球各地的居家令，该产品通过电子商务渠道的销量大幅增加。

经济放缓对产品定价和供应的预期影响

当经济活动放缓时，行业开始受到影响。DBMR 提供的市场洞察报告和情报服务考虑了经济衰退对产品定价和可获得性的预测影响。借助这些，我们的客户通常可以领先竞争对手一步，预测他们的销售额和收入，并估算他们的盈亏支出。

近期发展

• 2022 年，可口可乐欧洲太平洋合作伙伴将在其 Monster 系列中增加两种口味，以吸引更多消费者。Monster Reserve 西瓜和 Monster Reserve 白菠萝是 Monster 传统能量饮料系列中增加的两种新口味。
• 2022 年，百事可乐推出了一款名为“Baya”的即饮能量饮料，这是其与星巴克约 30 年的合资企业的一部分。它有三种新口味：覆盆子青柠、芒果番石榴、菠萝百香果和维生素 C，并含有咖啡因以支持免疫系统。

北美能量饮料市场范围

能量饮料市场根据产品、类别、类型、成分、应用、包装、消费时间、成分和分销渠道进行细分。这些细分市场之间的增长将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

产品

• 等渗
• 低渗性
• 高渗性

类别

• 非酒精性
• 酒精

类型

• 无机
• 有机的
• 成分
• 饮料
• 镜头
• 搅拌机

应用

• 运动前
• 恢复
• 运动期间

包装

• 瓶子
• 罐头

消费时间

• 上午11点之前
• 晚上 9 点后
• 上午11点至下午2点
• 下午 2-5 点
• 下午 5-9 点

 原料

• 牛磺酸
• 咖啡因
• 瓜拉那
• 维生素B
• L-肉碱
• 抗氧化剂
• 其他的

分销渠道

• 商店零售商
• 无店铺零售

能量饮料市场区域分析/见解

对能量饮料市场进行了分析，并按国家、产品、类别、类型、成分、应用、包装、消费时间、成分和分销渠道提供了市场规模洞察和趋势。

能量饮料市场报告涵盖的国家包括北美的美国、加拿大和墨西哥。

由于该地区能量饮料消费量的增加和高咖啡文化，美国在收入和市场份额方面占据北美能量饮料市场的主导地位。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和能量饮料市场份额分析

能量饮料市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对能量饮料市场的关注有关。

能量饮料市场的一些主要参与者包括：

• 百事可乐公司（美国）
• 红牛（美国）
• 国家饮料公司（美国）
• 嘉吉公司（美国）
• ADM（美国）
• 杜邦（美国）
• 赢创 (德国)
• 巴斯夫公司（德国）
• 帝斯曼（荷兰）
• 味之素株式会社（日本）
• 诺维信（丹麦）
• Chr. Hansen Holding A/S（丹麦）
• TEGASA（西班牙）
• Nutreco (荷兰)
• 基明工业公司 (美国)
• 安迪苏 (法国)
• Alltech (美国)
• 全球能量饮料国际公司（法国）
• Centafarm SRL（意大利）
• 本托利（美国）
• Novus International（美国）

SKU-28734