北美数字户外 (OOH) 广告市场，按位置（室内和室外）、产品（数字广告牌、数字标牌、数字屏幕等）、应用（街道家具、公共位置、交通等）、最终用户（零售、汽车、银行和金融服务、保险 (BFSI)、食品和饮料、医疗保健、教育、政府、公共部门等）、国家（美国、加拿大和墨西哥）、行业趋势和预测到 2028 年
市场分析与洞察：北美数字户外广告市场
数字户外 (OOH) 广告市场预计将在 2021 年至 2028 年的预测期内实现市场增长。Data Bridge Market Research 分析称，在 2021 年至 2028 年的预测期内，该市场的复合年增长率为 10.8%，预计到 2028 年将达到 67.2285 亿美元。程序化广告支出的增加是市场增长的主要因素。
北美数字户外（OOH）广告市场呈现高速增长，因为美国和加拿大等国家正在广泛采用广告数字化，这增加了对数字户外（OOH）广告系统的需求。
各行各业都在不断尝试寻找方法来提高知名度、吸引消费者流量、利用不断发展的技术推广产品和服务。广告行业面临着激烈的市场竞争，因此紧跟行业趋势至关重要。
这些原因的要求通过使用数字户外 (OOH) 广告得以满足，因为它们用于具有数字触感的广告。数字户外 (OOH) 广告可帮助广告商在营销、促销和广告方面做出更好的决策。数字户外 (OOH) 广告可帮助广告商通过互动广告更好地吸引和吸引客户。由于广告行业越来越多地采用数字展示广告，数字户外 (OOH) 广告市场正在快速增长，并且由于消费者大部分时间都在户外度过，广告商正在采用数字户外 (OOH) 广告来提高品牌知名度。市场参与者甚至在推出新产品以获得更大的市场份额。
这份数字户外 (OOH) 广告市场报告提供了市场份额、新发展和产品线分析、国内和本地市场参与者的影响的详细信息，分析了新兴收入领域、市场法规变化、产品审批、战略决策、产品发布、地域扩张和市场技术创新方面的机会。要了解分析和市场情景，请联系我们获取分析师简报，我们的团队将帮助您创建收入影响解决方案，以实现您的预期目标。
北美数字户外 (OOH) 广告市场范围和市场规模
数字 户外 (OOH) 广告市场根据位置、产品、应用和最终用户分为四个显著的细分市场。细分市场之间的增长有助于您分析利基增长领域和进入市场的策略，并确定您的核心应用领域和目标市场的差异。
- 根据位置，数字户外 (OOH) 广告市场分为室内和室外。2021 年，户外类别在数字户外 (OOH) 广告市场中占有较大的份额。这主要是由于数字屏幕提供的灵活性增加、广告的有效性和互动性提高、更长时间吸引用户注意力、消费者需求变化等因素。
- 根据产品，数字户外 (OOH) 广告市场细分为数字广告牌、数字标牌、数字屏幕和其他。2021 年，数字广告牌类别占据了更大的份额，因为它们更具针对性、技术不断创新、提供更大的互动范围、能够在单个屏幕上播放多个数字户外广告，并且对程序化广告的关注度不断上升。
- 根据应用，数字户外 (OOH) 广告市场细分为街道家具、公共场所、交通和其他。2021 年，交通类别属于数字户外 (OOH) 广告市场。这主要是因为交通广告可以帮助品牌以有效的方式接触消费者、增加商店客流量、提高品牌知名度、快速采用数字营销、接触大众的能力，并且还允许以创造性的方式传递信息。
- 根据最终用户，数字户外 (OOH) 广告市场细分为零售、汽车、银行和金融服务、保险 (BFSI)、食品和饮料、医疗保健、教育、政府、公共部门和其他。2021 年，数字户外 (OOH) 广告市场中的零售类别。这主要归因于零售公司的广告支出增加、零售商越来越关注促销活动的曝光、在线零售公司的高增长以及说服消费者选择相应的零售品牌。
数字户外广告市场国家级分析
数字户外（OOH）广告市场根据上述位置、产品、应用和最终用户分为四个显著的部分。
数字户外（OOH）广告市场报告涵盖的国家包括美国、加拿大和墨西哥。
由于广告商越来越多地采用数字广告技术，且该地区数字户外广告 (OOH) 提供商数量庞大，美国在北美数字户外广告 (OOH) 市场占据主导地位。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。新销售、替代销售、国家人口统计、监管法案和进出口关税等数据点是用于预测单个国家市场情景的一些主要指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀少的竞争而面临的挑战、销售渠道的影响。
数字户外广告市场需求不断增长
数字户外 (OOH) 广告市场还为您提供每个国家/地区行业增长的详细市场分析，包括销售额、零部件销售额、技术发展对数字户外 (OOH) 广告的影响以及监管环境的变化及其对市场的支持。数据适用于 2019 年。
竞争格局和数字户外 (OOH) 广告市场份额分析
数字户外 (OOH) 广告市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、公司优势和劣势、产品发布、产品试验渠道、产品批准、专利、产品宽度和广度、应用优势、技术生命线曲线。以上提供的数据点仅与公司对数字户外 (OOH) 广告市场的关注有关。
报告中涉及的主要参与者包括 JCDecaux SA、Posterscope、OUTFRONT Media Inc.、Clear Channel Outdoor, LLC.、Daktronics, Inc.、Talon、Broadsign International, Inc、ADAMS OUTDOOR ADVERTISING.、Lamar Advertising Company、Prismview、A Samsung Electronics Company.、Sharp NEC Display Solutions、Mvix(USA), Inc. 以及其他国内参与者。DBMR 分析师了解竞争优势并为每个竞争对手分别提供竞争分析。
全球各地的公司也发起了许多产品开发，这也加速了数字户外广告市场的增长。
例如，
- 2020 年 6 月，德高贝登与北京地铁运营有限公司 (BJ Metro) 续签了合资协议，将北京地铁 9 条中心线的广告合同延长至 20 年，即 2040 年。此次合作将标志着世界上最繁忙的地铁之一的广告合作新时代的开始。这将有助于该公司提高知名度并扩大其市场客户群。
- 2020 年 11 月，oOh!media Limited 与澳大利亚国家美术馆和 Google 达成合作，展示户外广告的未来。这为公众提供了与广告互动和联系的机会，只需打开应用程序并将智能手机的摄像头对准面板即可发现更多信息。这有助于该公司提供互动体验并在市场上发展壮大。
合作、合资和其他战略通过扩大覆盖范围和影响力来提高公司的市场份额。它还通过扩大规模范围，为组织提供更好的数字户外 (OOH) 广告服务。
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目录
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 DBMR TRIPOD DATA VALIDATION MODEL
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 DBMR MARKET POSITION GRID
2.7 VENDOR SHARE ANALYSIS
2.8 MULTIVARIATE MODELING
2.9 PRODUCT TIMELINE CURVE
2.1 MARKET APPLICATION COVERAGE GRID
2.11 SECONDARY SOURCES
2.12 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
5 MARKET OVERVIEW
5.1 DRIVERS
5.1.1 GROWING ADAPTION OF DIGITAL ADVERTISING IN THE ADVERTISING SECTOR
5.1.2 INCREASING SPENDING ON PROGRAMMATIC ADVERTISING
5.1.3 GROWING FOCUS ON BUSINESS INTELLIGENCE
5.1.4 RAPID DIGITIZATION IN ADVERTISING INDUSTRY
5.1.5 TECHNOLOGICAL INNOVATIONS IN DISPLAY TECHNOLOGIES
5.2 RESTRAINTS
5.2.1 INCREASING ADOPTION OF MOBILE/ONLINE/BROADCAST ADVERTISEMENT
5.2.2 REGULATORY IMPLICATIONS FOR DIGITAL OUT OF HOME ADVERTISING
5.2.3 HIGH CAPITAL REQUIREMENTS
5.3 OPPORTUNITIES
5.3.1 RISING DEMAND FOR INTERNET OF THINGS (IOT) AND EMERGENCE OF THE CLOUD PLATFORM
5.3.2 GROWING USAGE OF VIRTUAL AND AUGMENTED REALITY
5.3.3 INCREASING ACCEPTANCE OF AUDIO-VISUAL TRANSIT ADVERTISING
5.3.4 EMERGENCE OF MOBILE LOCATION MARKETING
5.3.5 DEVELOPMENT OF SMART CITIES
5.4 CHALLENGES
5.4.1 DEVELOPING EQUIPMENT SUITABLE FOR ALL WEATHER CONDITIONS
5.4.2 HIGH AND REGULAR MAINTENANCE REQUIRED
6 COVID-19 IMPACT ON NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
6.1 ANALYSIS ON IMPACT OF COVID-19 ON THE MARKET
6.2 AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVE TO BOOST THE MARKET
6.3 STRATEGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE
6.4 PRICE IMPACT
6.5 IMPACT ON DEMAND AND SUPPLY CHAIN
6.6 CONCLUSION
7 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION
7.1 OVERVIEW
7.2 OUTDOOR
7.3 INDOOR
8 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT
8.1 OVERVIEW
8.2 DIGITAL BILLBOARD
8.3 DIGITAL SIGNAGE
8.4 DIGITAL SCREENS
8.5 OTHERS
9 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY APPLICATION
9.1 OVERVIEW
9.2 TRANSIT
9.2.1 AIRPORT
9.2.2 RAIL/SUBWAY
9.2.3 MOBILE & VEHICLES BILLBOARD
9.2.4 BUS
9.2.5 CAB
9.3 STREET FURNITURE
9.3.1 STREET KIOSK
9.3.2 BUS SHELTER
9.4 PUBLIC LOCATION BASED
9.4.1 MOVIE THEATERS
9.4.2 PARKS
9.4.3 MUSEUMS
9.4.4 MALLS
9.5 OTHERS
10 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USER
10.1 OVERVIEW
10.2 RETAIL
10.3 FOOD & BEVERAGES
10.4 HEALTHCARE
10.5 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
10.6 PUBLIC SECTOR
10.7 GOVERNMENT
10.8 AUTOMOTIVE
10.9 EDUCATION
10.1 OTHERS
11 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY GEOGRAPHY
11.1 NORTH AMERICA
11.2.1 U.S.
11.2.2 CANADA
11.2.3 MEXICO
12 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: COMPANY LANDSCAPE
12.1 COMPANY SHARE ANALYSIS: NORTH AMERICA
13 SWOT ANALYSIS
14 COMPANY PROFLE
14.1 JCDECAUX SA
14.1.1 COMPANY SNAPSHOT
14.1.2 REVENUE ANALYSIS
14.1.3 COMPANY SHARE ANALYSIS
14.1.4 SOLUTION PORTFOLIO
14.1.5 RECENT DEVELOPMENTS
14.2 FOCUS MEDIA HOLDING LTD
14.2.1 COMPANY SNAPSHOT
14.2.2 REVENUE ANALYSIS
14.2.3 COMPNAY SHARE ANALYSIS
14.2.4 PRODUCT PORTFOLIO
14.2.5 RECENT DEVELOPMENT
14.3 CLEAR CHANNEL OUTDOOR, LLC
14.3.1 COMPANY SNAPSHOT
14.3.2 REVENUE ANALYSIS
14.3.3 COMPANY SHARE ANALYSIS
14.3.4 PRODUCT PORTFOLIO
14.3.5 RECENT DEVELOPMENT
14.4 STRÖER SE & CO. KGAA
14.4.1 COMPANY SNAPSHOT
14.4.2 REVENUE ANALYSIS
14.4.3 COMPANY SHARE ANALYSIS
14.4.4 SERVICE PORTFOLIO
14.4.5 RECENT DEVELOPMENTS
14.5 OOH!MEDIA LIMITED
14.5.1 COMPANY SNAPSHOT
14.5.2 REVENUE ANALYSIS
14.5.3 COMPANY SHARE ANALYSIS
14.5.4 PRODUCT PORTFOLIO
14.5.5 RECENT DEVELOPMENTS
14.6 ADAMS OUTDOOR ADVERTISING
14.6.1 COMPANY SNAPSHOT
14.6.2 PRODUCT PORTFOLIO
14.6.3 RECENT DEVELOPMENTS
14.7 APG|SGA, ALLGEMEINE PLAKATGESELLSCHAFT AG
14.7.1 COMPANY SNAPSHOT
14.7.2 REVENUE ANALYSIS
14.7.3 PRODUCT PORTFOLIO
14.7.4 RECENT DEVELOPMENTS
14.8 BROADSIGN INTERNATIONAL, INC.
14.8.1 COMPANY SNAPSHOT
14.8.2 PRODUCT PORTFOLIO
14.8.3 RECENT DEVELOPMENTS
14.9 DAKTRONICS, INC.
14.9.1 COMPANY SNAPSHOT
14.9.2 REVENUE ANALYSIS
14.9.3 PRODUCT PORTFOLIO
14.9.4 RECENT DEVELOPMENTS
14.1 NORTH AMERICA OUTDOOR MEDIA LIMITED
14.10.1 COMPANY SNAPSHOT
14.10.2 PRODUCT PORTFOLIO
14.10.3 RECENT DEVELOPMENTS
14.11 LAMAR ADVERTISING COMPANY.
14.11.1 COMPANY SNAPSHOT
14.11.2 REVENUE ANALYSIS
14.11.3 PRODUCT PORTFOLIO
14.11.4 RECENT DEVELOPMENTS
14.12 LOCAD PTE.LTD
14.12.1 COMPANY SNAPSHOT
14.12.2 PRODUCT PORTFOLIO
14.12.3 RECENT DEVELOPMENTS
14.13 MVIX (USA), INC.
14.13.1 COMPANY SNAPSHOT
14.13.2 PRODUCT PORTFOLIO
14.13.3 RECENT DEVELOPMENT
14.14 OUTFRONT MEDIA INC.
14.14.1 COMPANY SNAPSHOT
14.14.2 REVENUE ANALYSIS
14.14.3 PRODUCT PORTFOLIO
14.14.4 RECENT DEVELOPMENTS
14.15 POSTERSCOPE
14.15.1 COMPANY SNAPSHOT
14.15.2 SOLUTION PORTFOLIO
14.15.3 RECENT DEVELOPMENTS
14.16 PRISMVIEW, A SAMSUNG ELECTRONICS COMPANY
14.16.1 COMPANY SNAPSHOT
14.16.2 PRODUCTPORTFOLIO
14.16.3 RECENT DEVELOPMENT
14.17 QMS MEDIA LIMITED
14.17.1 COMPANY SNAPSHOT
14.17.2 PRODUCT PORTFOLIO
14.17.3 RECENT DEVELOPMENTS
14.18 SHARP NEC DISPLAY SOLUTIONS
14.18.1 COMPANY SNAPSHOT
14.18.2 PRODUCT PORTFOLIO
14.18.3 RECENT DEVELOPMENTS
14.19 TALON
14.19.1 COMPANY SNAPSHOT
14.19.2 SERVICE PORTFOLIO
14.19.3 RECENT DEVELOPMENTS
14.2 XTREME MEDIA PVT. LTD.
14.20.1 COMPANY SNAPSHOT
14.20.2 PRODUCT PORTFOLIO
14.20.3 RECENT DEVELOPMENTS
15 QUESTIONNAIRE
16 RELATED REPORTS
表格列表
LIST OF TABLES
TABLE 1 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION, MARKET FORECAST 2021-2028 (USD MILLION)
TABLE 2 NORTH AMERICA OUTDOOR IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 3 NORTH AMERICA INDOOR IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 4 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, MARKET FORECAST 2021-2028 (USD MILLION)
TABLE 5 NORTH AMERICA DIGITAL BILLBOARD IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 6 NORTH AMERICA DIGITAL SIGNAGE IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 7 NORTH AMERICA DIGITAL SCREENS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 8 NORTH AMERICA OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 9 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY APPLICATION, MARKET FORECAST 2021-2028 (USD MILLION)
TABLE 10 NORTH AMERICA PUBLIC LOCATION BASED IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 11 NORTH AMERICA STREET FURNITURE IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 12 NORTH AMERICA PUBLIC LOCATION BASED IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 13 NORTH AMERICA PUBLIC LOCATION BASED IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 14 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USER, MARKET FORECAST 2021-2028 (USD MILLION)
TABLE 15 NORTH AMERICA RETAIL IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 16 NORTH AMERICA FOOD & BEVERAGES IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 17 NORTH AMERICA HEALTHCARE IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 18 NORTH AMERICA BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 19 NORTH AMERICA PUBLIC SECTOR IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 20 NORTH AMERICA GOVERNMENT IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 21 NORTH AMERICA AUTOMOTIVE IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 22 NORTH AMERICA EDUCATION IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 23 NORTH AMERICA OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION,2021-2028, (USD MILLION)
TABLE 24 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY REGION, 2019-2028 (USD MILLION)
TABLE 25 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY COUNTRY, 2019-2028 (USD MILLION)
TABLE 26 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION, 2019-2028 (USD MILLION)
TABLE 27 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2019-2028 (USD MILLION)
TABLE 28 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY APPLICATION, 2019-2028 (USD MILLION)
TABLE 29 NORTH AMERICA TRANSIT IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 30 NORTH AMERICA PUBLIC LOCATION BASED IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 31 NORTH AMERICA STREET FURNITURE IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 32 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USER, 2019-2028 (USD MILLION)
TABLE 33 U.S. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION, 2019-2028 (USD MILLION)
TABLE 34 U.S. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2019-2028 (USD MILLION)
TABLE 35 U.S. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY APPLICATION, 2019-2028 (USD MILLION)
TABLE 36 U.S. TRANSIT IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 37 U.S. PUBLIC LOCATION BASED IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 38 U.S. STREET FURNITURE IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 39 U.S. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USER, 2019-2028 (USD MILLION)
TABLE 40 CANADA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION, 2019-2028 (USD MILLION)
TABLE 41 CANADA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2019-2028 (USD MILLION)
TABLE 42 CANADA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY APPLICATION, 2019-2028 (USD MILLION)
TABLE 43 CANADA TRANSIT IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 44 CANADA PUBLIC LOCATION BASED IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 45 CANADA STREET FURNITURE IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 46 CANADA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USER, 2019-2028 (USD MILLION)
TABLE 47 MEXICO DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION, 2019-2028 (USD MILLION)
TABLE 48 MEXICO DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2019-2028 (USD MILLION)
TABLE 49 MEXICO DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY APPLICATION, 2019-2028 (USD MILLION)
TABLE 50 MEXICO TRANSIT IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 51 MEXICO PUBLIC LOCATION BASED IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 52 MEXICO STREET FURNITURE IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY TYPE, 2019-2028 (USD MILLION)
TABLE 53 MEXICO DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USER, 2019-2028 (USD MILLION)
图片列表
LIST OF FIGURES
FIGURE 1 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: SEGMENTATION
FIGURE 2 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: DATA TRIANGULATION
FIGURE 3 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: DROC ANALYSIS
FIGURE 4 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: NORTH AMERICA VS REGIONAL MARKET ANALYSIS
FIGURE 5 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 7 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: DBMR MARKET POSITION GRID
FIGURE 8 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: VENDOR SHARE ANALYSIS
FIGURE 9 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: MARKET APPLICATION COVERAGE GRID
FIGURE 10 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: SEGMENTATION
FIGURE 11 INCREASING SPENDING ON PROGRAMMATIC ADVERTISING AND GROWING FOCUS ON BUSINESS INTELLIGENCE IS EXPECTED TO DRIVE NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET IN THE FORECAST PERIOD OF 2021 TO 2028
FIGURE 12 OUTDOOR SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET IN 2021 & 2028
FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
FIGURE 14 NUMBER OF THE U.S. OUT OF HOME DIGITAL BILLBOARDS, FROM 2016 TO 2020
FIGURE 15 THE U.S. PROGRAMMATIC DIGITAL DISPLAY AD SPENDING, FROM 2017 TO 2020, FORECASTED TO 2017 TO 2021
FIGURE 16 SIZE OF THE IOT MARKET WORLDWIDE FROM 2017 TO 2019, FORECAST FOR 2020-2025
FIGURE 17 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY LOCATION, 2020
FIGURE 18 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY PRODUCT, 2020
FIGURE 19 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY APPLICATION, 2020
FIGURE 20 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY END USER, 2020
FIGURE 21 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: SNAPSHOT (2020)
FIGURE 22 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY GEOGRAPHY (2020)
FIGURE 23 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY GEOGRAPHY (2021 & 2028)
FIGURE 24 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY GEOGRAPHY (2020 & 2028)
FIGURE 25 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY TYPE (2021-2028)
FIGURE 26 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: SNAPSHOT (2020)
FIGURE 27 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY COUNTRY (2020)
FIGURE 28 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY COUNTRY (2019-2028)
FIGURE 29 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY COUNTRY (2019-2028)
FIGURE 30 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY TYPE (2021-2028)
FIGURE 31 NORTH AMERICA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: COMPANY SHARE 2020 (%)
研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
可定制
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
