中东和非洲香草（B2B）市场 – 行业趋势和 2029 年预测

市场分析和见解

由于食品饮料行业的发展和烘焙产品需求的增加，中东和非洲香草（B2B）市场正在获得显著增长。对不同类型糖果产品的需求增加也推动了中东和非洲香草（B2B）市场的增长。然而，预计在预测期内，与合成香草相关的严格政府法规将抑制香草市场的增长。

Data Bridge Market Research 分析称，2022 年至 2029 年的预测期内，中东和非洲香草（B2B）市场将以 4.7% 的复合年增长率增长。

市场定义

香草是一种香料，来源于香草属的兰花。它在世界各地广泛种植。此外，马达加斯加、墨西哥和印度尼西亚在香草豆的生产方面处于领先地位。香草味是从香草豆中提取的，市场上称之为天然香草精。然而，消费者对香草味的需求正在迅速增加，导致香草加工商从可再生资源中生产合成香草精。香草豆根据质量分为 A 级、B 级和其他级。

Similarly, vanilla is segmented into various forms such as liquid, powder, and paste. The vanilla beans, and extracts are widely used in bakery, confectionery, and dairy based products. In addition, vanilla has extensive pharmaceutical, and personal care products applications.

Middle East and Africa Vanilla (B2B) Market Dynamics

Drivers

• Growing demand for vanilla in the food & beverage industry

The demand for vanilla in the food & beverage industries is growing rapidly. Vanilla extract is an important flavouring agent in the food and beverage processing industry. In the food industry, vanilla is added to various food applications, including dairy-based products, bakery products, processed foods, chocolate & confectionery, and others, to enhance its flavours and taste. Thus, the increase in demand for vanilla powder, paste, and liquid in the food industry is expected to drive growth in the market.

Meanwhile, vanilla extracts play an important role in reducing bitterness and enhancing the product's flavour in the chocolate industry. In addition, vanilla will mask the taste variation in chocolate caused by cocoa bran. Hence, the increase in demand for vanilla in the chocolate industry is propelling the growth of vanilla in the market.

• Growing demand for vanilla in the pharmaceutical, and personal care industry

In recent years, the demand for fragrance-based cosmetic, and personal care products has been increasing among customers across the globe. Hence, the rise in the need for vanilla-added cosmetic products is impelling the growth of vanilla in the market. Besides fragrance, vanilla has a particular functional property that enables the repair of skin damage.

For instance, vanilla is naturally rich in antioxidants, which help neutralize the free radicals and reduce skin damage. Due to its functional property, vanilla liquids, powders, and pastes are largely used in cosmetic products. Thus, the increasing usage of vanilla in the cosmetic industry will drive growth in the market. Moreover, the Madagascar vanilla has extensive application in personal care products such as lotion, anti-aging creams, and lip balm enriched with vitamin B, which is responsible for healthy skin. Thus, cosmetic manufacturers are adding vanilla into their products.

Hence, the growing demand for Madagascar vanilla in personal care product will propel the market growth.

Opportunity

• Rising demand for synthetic vanilla extracts

Although the low production of vanilla beans reduces the production of natural vanilla extracts in the market. To encounter the demand, the vanilla extracts manufacturers are focused on producing synthetic vanilla extract. This further creates an opportunity for vanilla extract producers to expand their value in the global market. As a result of rising consumer preference for vanilla-flavored food products, the food industry demands more synthetic vanilla extract in the market.

In recent years, immense interest has been grown among chemical industries due to the viable opportunity to substitute synthetic vanilla products with renewable resources. According to U.S. regulation, the derivation of vanilla extract from renewable sources can be labeled as natural. Thus, the manufacturers emphasize producing vanilla extract using the biotechnological method.

Restraints/Challenges

• Fluctuating price of raw materials

The demand for vanilla flavors is increasing among industries and customers across the globe. However, the demand for vanilla exceeds the supply of vanilla in the market.

For instance,

• Based on the NPR report, the rising demand for Madagascar vanilla bean increased the product's price by ten times in 2017 compared to previous years. Hence, the increasing price of Madagascar beans will decrease the growth in the market as the customers are sensitive to price

Similarly, the customers are looking for clean label products and demand natural and organic products. Therefore, the companies produce vanilla extracts from a natural source to satisfy the customers. Despite that, less raw material availability leads the manufacturers to sell their products at a higher cost. As a result of elevated prices, the demand for vanilla will decline and obstruct the global market's growth.

• Availability of substitute products

Vanilla is the most common flavor among consumers, although the availability of alternative flavors in the market is a major challenge for the growth of vanilla in the market. Maple syrup, almond extract, citrus zest, and others are the substituent flavors available in the market. Maple syrup is a substitute for vanilla extracts which offers a pleasant aroma, and 'vanillas mellow flavors.

Maple syrup is ideal for preparing pancakes, cookies, roasted vegetables, and other food applications.

As it is cost-effective, the consumers opt for maple syrup as an alternative to vanilla flavor. Hence, the increasing demand for maple syrup will decline the growth of vanilla in the market. Consequently, almond extract is also used as an alternative source of vanilla extract. Moreover, almond extract is significantly more potent than vanilla flavor. This extract is widely added to baked goods and other desserts to enhance its flavor and taste. Therefore, the rising demand for almond extract in the bakery industry will obstruct the growth of vanilla in the market.

Post COVID-19 Impact Middle East and Africa Vanilla (B2B) Market

Post COVID-19, the demand for vanilla is increased in Middle East and Africa region due to change in buying pattern of consumers and gradual shift towards to increasing the demand of variety of flavored products among various end users such as food & beverages and others. Due to the discontinuation of many strict mandates and restrains manufactures and producers are able to fulfil the demand for vanilla in the Middle East and Africa region.

The increased demand for different flavored food items enables manufacturers to launch various organic and synthetic vanilla, which has helped the market grow.

Recent Developments

• In January 2020, ADM acquired Yerbalatina Phytoactives, a leading manufacturer of plant-based extracts and ingredients. This acquisition will expand ADM's business in Brazil and strengthen its position in the health & wellness market
• In October 2020, Firmenich SA, a leading privately-owned perfume and taste company signed a partnership with authentic products, a leading producer in Madagascar and a founding member of Group's Naturals Together. This partnership strengthens the responsible source of vanilla in the market. In addition, the companies offer agricultural training facilities to teenagers from Madagascar and create a unique opportunity for vanilla-growing families to improve their livelihoods

For instance,

• In June 2019, Solvay introduced a new vanilla solution under the brand name vanifolia and vanifolia bean. The new products have offered a natural substituent for vanilla extract which is cost-effective. Hence, vanifolia and vanifolia bean has met the customer’s expectation for authentic taste and consistent quality

Middle East and Africa Vanilla (B2B) Market Scope

The Middle East and Africa vanilla (B2B) market is segmented into six notable segments based on vanilla type, grade, vanilla origin, form, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Vanilla Type

• Madagascar
• Indonesian
• Mexican
• Synthetic Origin
• Papua New Guinea
• Uganda
• Tahitian
• India
• Tonga
• Others

On the basis of vanilla type, the Middle East and Africa vanilla (B2B) market is segmented into Madagascar, Mexican, Synthetic origin, India, Indonesian, Tahitian, Tonga, Papua New Guinea, Ugandan and others.

Form

• Liquid
• Powder
• Paste

On the basis of form, the Middle East and Africa vanilla (B2B) market is segmented into liquid, powder and paste.

Vanilla Origin

• Natural
• Synthetic

On the basis of vanilla origin, the Middle East and Africa vanilla (B2B) market is segmented into natural and synthetic.

Grade

• Grade A (30% Moisture)
• Grade B (20% Moisture)
• Others

On the basis of grade, the Middle East and Africa vanilla (B2B) market is segmented into grade A (30% moisture), grade B (20% moisture) and others.

End-Use

• Food
• Pharmaceutical
• Beverage
• Personal Care & Cosmetic
• Household/Retail
• Others

On the basis of end-use, the Middle East and Africa vanilla (B2B) market is segmented into food, beverages, personal care & cosmetic, pharmaceuticals, household/retail and others.

Distribution Channel

• Wholesale
• Online

On the basis of distribution channel, the Middle East and Africa vanilla (B2B) market is segmented into wholesale and online.

Middle East and Africa Vanilla (B2B) Markets Regional Analysis/Insights

The Middle East and Africa vanilla (B2B) markets analyzed and market size insights and trends are provided based on as referenced above.

The countries covered in the Middle East and Africa vanilla (B2B) markets report are U.A.E, South Africa, Saudi Arabia, Israel, Egypt and Rest of Middle East and Africa.

U.A.E dominates the Middle East and Africa vanilla (B2B) market terms of market share and market revenue and will continue to flourish its dominance during the forecast period. This is due to growing demand for vanilla in various industries in North America such as food, beverages, personal care and others.

The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of Europe brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Vanilla (B2B) Market Share Analysis

The Middle East and Africa vanilla (B2B) market competitive landscape provides details by the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Asia-Pacific presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on market.

Some of the key market players are Nielsen-Massey Vanillas, Inc., McCormick & Company, Inc., Prova, SYNERGY, IFFinc, Kerry, Takasago International Corporation, ADM, Madagascar Vanilla Company LLC and Firmenich SA.

Research Methodology

数据收集和基准年分析是使用具有大样本量的数据收集模块完成的。使用市场统计和连贯模型分析和估计市场数据。此外，市场份额分析和关键趋势分析是市场报告中的主要成功因素。DBMR 研究团队使用的关键研究方法是数据三角测量，其中包括数据挖掘、数据变量对市场影响的分析以及主要（行业专家）验证。除此之外，数据模型还包括供应商定位网格、市场时间线分析、市场概览和指南、公司定位网格、公司市场份额分析、测量标准、中东和非洲与地区和供应商份额分析。如有进一步询问，请要求分析师致电。

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