印度白色家电市场 – 行业趋势及 2031 年预测

印度白色家电市场分析及规模

印度白色家电市场正在经历显著增长，这主要得益于几个关键因素。其中一个主要驱动因素是该国可支配收入的增加和城市化进程的加快，这导致对家用电器的需求增加。此外，生活方式的改变和对便利性的日益重视也推动了印度消费者对白色家电的采用。随着对环境影响和能源消耗的担忧日益增加，消费者越来越多地选择节能家电，以帮助减少碳足迹和降低水电费。这一趋势促使制造商推出节能型号，市场对此类产品的需求不断增长。

2023 年印度白色家电市场规模价值 124.4 亿美元，预计到 2031 年将达到 190.9 亿美元，2024 年至 2031 年预测期内的复合年增长率为 5.50%。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和消费者行为。

报告范围和市场细分

市场定义

白色家电是指通常为白色的大型家用电器，尽管如今它们也有各种其他颜色。这些电器通常用于家庭的各种用途，例如烹饪、清洁和食品保鲜。这些电器通常被认为是现代生活的必需品，因为它们在日常任务中非常方便和实用，例如冰箱、洗衣机、洗碗机、烤箱和炉灶。

白色家电市场动态

驱动程序

• 可支配收入增加     

随着收入的增加，越来越多的家庭能够买得起冰箱、洗衣机和空调等家电，从而导致需求激增。这在城市地区尤为明显，因为那里的中产阶级正在迅速壮大。随着购买力的提高，消费者不仅会更换旧家电，还会购买新家电，从而推动市场增长。此外，随着消费者的期望值越来越高，对高端家电的需求也不断增长，进一步推动了市场扩张。印度中产阶级人口的可支配收入不断增加是市场的主要驱动力。        

• 快速城市化和住房发展

随着生活水平的提高和生活方式的改变，以及快速的城市化导致住房开发的增长，对家电的需求也在增加。此外，住宅区和公寓楼的开发通常包括提供现代化设施，包括白色家电。这在一线和二线城市尤其重要，因为这些城市的白色家电普及率低于农村地区。随着城市化的继续和更多住房开发的建设，对白色家电的需求预计将上升，从而推动市场增长。

机会

• 售后服务和保修计划

高效的售后服务和保修计划对印度白色家电制造商来说越来越重要。在竞争激烈的市场环境中，提供出色的售后支持有助于建立客户忠诚度并使品牌脱颖而出。延长保修和维护计划等增值服务对消费者来说是理想的选择，因为它们可以确保产品的使用寿命和可靠性。这些服务不仅有助于吸引新客户，还能留住现有客户，为市场上的制造商和零售商提供了有利可图的机会。    

• 能源效率和可持续性 

As consumers become more environmentally conscious, there is a rising demand for energy-efficient and eco-friendly appliances. Manufacturers can capitalize on this trend by introducing products that not only meet but exceed energy efficiency standards. Appliances that help consumers reduce their carbon footprint and save on energy costs are particularly appealing. By incorporating sustainable practices in manufacturing and promoting energy-efficient products, manufacturers can not only meet consumer expectations but also contribute to a greener future. The growing focus on energy efficiency and sustainability presents a significant opportunity for white goods manufacturers in India.

Rrestraints/Challenges

• Lack of Infrastructure     

The unreliable electricity supply in many parts of the country hampers the adoption of white goods, as consumers are reluctant to invest in appliances that require a consistent power source. In addition, the absence of proper waste management systems raises concerns about the disposal of old appliances, further discouraging consumers from purchasing new ones.  The lack of adequate infrastructure poses a significant challenge for the white goods market in India, particularly in rural areas. 

• Regulatory Challenges for Energy Efficiency of Appliances

The country has stringent regulations governing the energy efficiency of appliances, requiring manufacturers to adhere to specific standards for each product category. Ensuring compliance with these standards can be costly and time-consuming, particularly for small and medium-sized manufacturers. Additionally, environmental regulations related to the disposal and recycling of appliances add another layer of complexity to the regulatory landscape. Compliance with energy efficiency standards and environmental regulations presents a complex challenge for white goods manufacturers in India.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In February 2024, Panasonic Life Solutions India (PLSIND), a leading diversified technology company, unveiled its 2024 lineup of Air Conditioners, introducing the latest range of Matter-enabled Room Air Conditioners (RACs). This announcement follows Panasonic's recent groundbreaking advancement, India's First Matter-Enabled Room Air Conditioners powered by Miraie. This signifies Panasonic's focus on the Indian market and its understanding of the specific needs of Indian consumers. By customizing its products to suit local preferences and requirements, Panasonic is such asly to strengthen its position in the market and increase its market share
• In August 2022, Samsung Electronics Co., Ltd. launched its new Series 5, 5+, 6+, and 8 A+++ Rated 9KG Tumble Dryers. These dryers feature Heat Pump technology, which saves £330 on annual household energy bills compared to a standard condenser tumble dryer.  Samsung's focus on innovation and technology in its tumble dryers has enhanced its brand reputation for delivering high-quality, reliable appliances. This positive brand image has such asly contributed to increased consumer trust and loyalty, further driving market growth for Samsung in the appliance sector
• In January 2023, Samsung launched its 2023 Side-by-Side Refrigerator Range, which will be 100% made in India and features designed specifically for the Indian market. This IoT-enabled lineup is designed to cater to the specific refrigeration needs of new-age Indian consumers, offering customizable storage, glamorous exteriors, convenience through Connected Living, never-ending entertainment, and energy efficiency. this launch has added value to the Indian market by offering innovative features, supporting local manufacturing, and addressing consumer preferences. These factors have contributed to market growth for Samsung in the refrigerator segment in India

White Goods Market Scope

The white goods market is segmented on the basis of product, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Refrigerator
• Cooking Appliance
• Dishwasher
• Air Conditioner
• Washing Machine
• Microwave Oven
• Others

Application

• Commercial
• Residential  

Distribution channel

• Supermarket and Hypermarket
• Specialty Store
• Retail Store
• E-commerce
• others

Competitive Landscape and White Goods Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Friedr. Dick GmbH & Co (Germany)
• KAI USA LTD (U.S.)
• Kiya corp. (Japan)
• Messermeister (Germany)
• Victorinox AG (Switzerland)
• Fantasia Trading LLC (China)
• Samsung Electronics Co., Ltd (South Korea)
• Proscenic  (China)
• Neato Robotics, Inc. (U.S.)
• Cecotec Innovaciones S.L. (Spain)
• L.G. Electronics (South Korea)
• Dyson (U.K.)
• Panasonic Corporation (Japan)
• SHARP CORPORATION (U.S.)

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