全球乳清蛋白市场规模、份额和趋势分析报告 – 行业概况和 2031 年预测

乳清蛋白市场分析

全球乳清蛋白市场正在经历大幅增长，这得益于对高质量蛋白质补充剂的需求不断增长，以及人们对食用乳清蛋白的健康益处的认识不断提高。乳清蛋白是奶酪生产的副产品，因其卓越的氨基酸组成和快速消化性而闻名，使其成为运动员、健身爱好者和寻求提高营养摄入量的个人的首选。随着健身和健康生活方式的兴起，乳清蛋白在食品和饮料、膳食补充剂和个人护理等各个行业的应用不断扩大，市场也进一步受到推动。此外，加工技术的进步和创新乳清蛋白产品的开发也促进了市场扩张。

乳清蛋白市场规模

2023 年全球乳清蛋白市场规模价值 180.8 亿美元，预计到 2031 年将达到 337.4 亿美元，2024 年至 2031 年预测期内的复合年增长率为 8.11%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、定价分析、品牌份额分析、消费者调查、人口分析、供应链分析、价值链分析、原材料/消耗品概述、供应商选择标准、PESTLE 分析、波特分析和监管框架。

乳清蛋白市场趋势

“营养和膳食补充剂的需求不断增长”

The increasing consumer focus on health and wellness is driving the demand for nutritional and dietary supplements, particularly protein supplements, which are seen as essential components for muscle building, weight management, and overall health. Whey protein, known for its high biological value, is increasingly being incorporated into a variety of supplement products including protein powders, bars, and ready-to-drink shakes. This trend is especially pronounced among athletes, bodybuilders, and fitness enthusiasts who rely on whey protein to enhance their performance, support muscle recovery, and achieve their fitness goals. The popularity of whey protein among these groups is driven by its rapid digestibility and rich amino acid profile, which are crucial for muscle repair and growth after intense physical activity. Additionally, the aging population is also contributing to the demand for whey protein supplements as they seek to maintain muscle mass and prevent age-related muscle loss.

Report Scope and Whey Protein Market Segmentation         

Whey Protein Market Definition

Whey protein is a high-quality protein derived from milk during the cheese-making process. It is a complete protein, meaning it contains all nine essential amino acids required by the human body. Whey protein is available in various forms, including concentrate, isolate, and hydrolyzed, each varying in protein content and processing methods.

Whey Protein Market Dynamics

Drivers  

• Growing Health Consciousness   

The increasing global emphasis on health and fitness is driving substantial demand for protein-rich foods and dietary supplements, with whey protein emerging as a top choice due to its exceptional amino acid profile and rapid absorption. As consumers become more aware of the importance of maintaining a healthy lifestyle, there is a noticeable shift toward consuming products that support weight management, muscle building, and overall wellness. This trend is particularly evident in the growing popularity of whey protein among athletes, fitness enthusiasts, and health-conscious individuals, who view it as an essential component of their dietary regimen. The focus on healthy eating habits and the pursuit of fitness goals are key factors propelling the expansion of the whey protein market.                                      

• Expanding Applications in Food & Beverages       

Whey protein's versatility has positioned it as a highly sought-after ingredient in the food and beverage industry, where it is utilized in a wide array of products including dairy items, baked goods, confectioneries, and beverages. Its ability to significantly enhance the nutritional profile of these products while maintaining their desirable taste and texture has made it a preferred choice among food manufacturers. This widespread application is driven by the growing consumer demand for functional foods that not only taste good but also provide substantial health benefits. As a result, whey protein is increasingly being incorporated into a variety of food and beverage formulations, contributing to the broadening scope of its market presence.

Opportunities

• Increased Demand for Personalized Nutrition

The growing trend toward personalized nutrition is opening up new avenues for whey protein products that can be tailored to meet individual dietary needs. As consumers become more informed and health-conscious, they seek products that align with their specific health goals, whether it's muscle building, weight management, or overall wellness. This has led to an increased demand for whey protein supplements that offer customized amino acid profiles, varying protein concentrations, and unique flavors that cater to personal preferences. Manufacturers have the opportunity to leverage this trend by developing innovative whey protein products that address specific nutritional requirements, providing a more targeted approach to health and fitness.

• Expansion in Sports Nutrition

The increasing emphasis on sports and fitness among a broad range of consumers is significantly boosting the demand for whey protein in the sports nutrition market. Whey protein, known for its rapid absorption and high-quality amino acid profile, is ideally suited for athletes and fitness enthusiasts looking to optimize muscle recovery and enhance performance. As more people adopt active lifestyles, whey protein concentrate products are becoming essential components of sports nutrition regimes, from pre-workout supplements to post-exercise recovery shakes. This trend provides a substantial growth opportunity for whey protein manufacturers to position their products as indispensable for sports and fitness, appealing to both professional athletes and recreational users.                       

Restraints/Challenges

• Fluctuating Milk Prices

The volatility of milk prices can have a direct impact on the production costs of whey protein, leading to potential pricing challenges and reduced profit margins for manufacturers. These fluctuations are often influenced by a variety of factors including changes in dairy farming conditions, feed costs, and global demand for dairy products. As a result, manufacturers must navigate these price swings carefully, balancing cost management with the need to maintain competitive pricing in the market. One of the significant challenges facing the whey protein market is the fluctuation in milk prices, which is the primary raw material for whey protein production.

• Competition from Plant-Based Proteins

The growing consumer shift towards plant-based diets, driven by the rise of veganism and increasing environmental concerns, is creating competition for the whey protein market. Plant-based proteins such as pea, soy, and hemp are gaining popularity as viable alternatives to animal-based proteins, offering comparable nutritional benefits while aligning with consumers' ethical and environmental values. As more consumers seek out these plant-based options, the whey protein market faces the challenge of retaining its customer base.

本市场报告详细介绍了最新发展、贸易法规、进出口分析、生产分析、价值链优化、市场份额、国内和本地市场参与者的影响，分析了新兴收入领域的机会、市场法规的变化、战略市场增长分析、市场规模、类别市场增长、应用领域和主导地位、产品批准、产品发布、地域扩展、市场技术创新。如需获取更多市场信息，请联系 Data Bridge Market Research 获取分析师简报，我们的团队将帮助您做出明智的市场决策，实现市场增长。

原材料短缺和运输延误的影响和当前市场状况

Data Bridge Market Research 提供高水平的市场分析，并通过考虑原材料短缺和运输延误的影响和当前市场环境来提供信息。这意味着评估战略可能性、制定有效的行动计划并协助企业做出重要决策。

除了标准报告外，我们还提供从预测的运输延迟、按区域划分的分销商映射、商品分析、生产分析、价格映射趋势、采购、类别绩效分析、供应链风险管理解决方案、高级基准测试等角度对采购层面的深入分析，以及其他采购和战略支持服务。

经济放缓对产品定价和供应的预期影响

当经济活动放缓时，行业开始受到影响。DBMR 提供的市场洞察报告和情报服务考虑了经济衰退对产品定价和可获得性的预测影响。借助这些，我们的客户通常可以领先竞争对手一步，预测他们的销售额和收入，并估算他们的盈亏支出。

全球乳清蛋白市场范围

市场根据类型、应用、价格、分销渠道和最终用户进行细分。这些细分市场之间的增长情况将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。

类型

• 分离株
• 浓缩物
• 脱矿质
• 水解产物

应用

• 营养
• 个人护理
• 食物
• 喂养
• 婴儿配方奶粉
• 运动与运动营养
• 功能性/强化食品

价格

• 优质的
• 经济
• 低的

分销渠道

• 超市/大卖场
• 便利店
• 专卖店
• 在线商店
• 其他的

最终用户

• 运动员
• 健美运动员
• 生活方式用户

全球乳清蛋白市场区域分析

对市场进行分析，并按国家类型、应用、价格、分销渠道和最终用户提供市场规模洞察和趋势，如上所述。

市场覆盖的国家包括美国、加拿大、墨西哥、德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太其他地区、沙特阿拉伯、阿联酋、南非、埃及、以色列、中东和非洲其他地区、巴西、阿根廷以及南美洲其他地区。

北美预计将占据市场主导地位，因为美国对乳清蛋白的需求强劲，这得益于其重视健康的强大消费者群体，以及成熟的运动营养行业。此外，主要市场参与者和先进制造设施的存在进一步巩固了该地区的主导地位。 

由于人们越来越关注健康问题，可支配收入不断增加，亚太地区预计将成为增长最快的地区。随着中国、印度和日本等国家越来越多的消费者意识到乳清蛋白的健康益处，对这些产品的需求激增。该地区不断壮大的中产阶级拥有更强的消费能力，更加注重健康和健身，是这一市场扩张的重要贡献者。

报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。

全球乳清蛋白市场份额

市场竞争格局提供了竞争对手的详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。

在市场上运营的乳清蛋白市场领导者是：

• Glanbia PLC.（爱尔兰）
• NOW Foods（美国）
• Nutiva Inc（美国）
• Simply Good Foods 公司（美国）
• Iovate Health Sciences International Inc.（加拿大）
• MusclePharm（美国）
• 凯里集团有限公司 (爱尔兰)
• CytoSport, Inc.（美国）
• 自然之宝（美国）
• Reliance Private Label Supplements（美国）
• 美国康宝莱国际公司（美国）
• 达能公司（法国）
• GNC 控股有限公司 (美国)
• Orgain Inc.（美国）
• True Nutrition（美国）

乳清蛋白市场的最新发展

• 2024 年 7 月，以运动营养产品、能量饮料、膳食补充剂和服装闻名的生活方式品牌 GHOST 将推出 GHOST WHEY x OREO “MINT” 饼干，将饼干收益提升到新的水平  
• 2023 年 9 月，Max Protein 的母公司 Naturell India Pvt. Ltd. 自豪地宣布推出两款创新产品——Max Protein 乳清蛋白和 Max Protein 植物蛋白。Max Protein 乳清蛋白首次推出两种口味，爱尔兰巧克力和 Kulfi，旨在满足味蕾的同时提供卓越的营养

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